iPlayer: the first five years | C2M : veille Digital Media | Scoop.it

BBC iPlayer has failed to translate brand awareness into an awareness of the benefits of using of the service.

In the view of David Price, head of BBC iPlayer, this is one of the many challenges it now faces and the iPlayer experience has to be made simpler for a mainstream audience and at the same time continue to be a delight to those who have used it for years.