C2M : veille Digital Media
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C2M : veille Digital Media
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INFOGRAPHIC: The Booming Mobile Video Ecosystem Explained

INFOGRAPHIC: The Booming Mobile Video Ecosystem Explained | C2M : veille Digital Media | Scoop.it

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates. 

That's reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market. 

In a new reportBI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.

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Le marché français de la Vidéo s’offre un avenir numérique

Le marché français de la Vidéo s’offre un avenir numérique | C2M : veille Digital Media | Scoop.it

Le Syndicat de l’édition vidéo numérique (SEVN) a présenté ce matin le Bilan 2012 du marché vidéo, du DVD à la VOD.

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