C2M : veille Digital Media
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C2M : veille Digital Media
Veille axée sur le Digital Media, par Challenge2Media
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Twitter launches its first livestream sports broadcast with Wimbledon

Twitter launches its first livestream sports broadcast with Wimbledon | C2M : veille Digital Media | Scoop.it
It's a match made in second screen heaven: Twitter has just launched its first sports livestream broadcast with today's Wimbledon games. The screen looks a
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Twitter amplifies TV advertising

Twitter amplifies TV advertising | C2M : veille Digital Media | Scoop.it

Twitter has introduced TV ad targeting for Promoted Tweets, initially available in a limited beta to selected partners in the US but intended to eventually become available on a wider basis.

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Twitter TV prend forme suite au partenariat avec BBC America

Twitter TV prend forme suite au partenariat avec BBC America | C2M : veille Digital Media | Scoop.it

Les choses semblent s’accélérer du côté de Twitter sur le dossier de la social TV.

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Mark Cuban-backed start-up launches "HootSuite for YouTube"

Mark Cuban-backed start-up launches "HootSuite for YouTube" | C2M : veille Digital Media | Scoop.it

Brands and publishers are well aware that they need to monitor and manage Twitter and Facebook. VidIQ, which launched today, says they’re overlooking YouTube as a critical social and data platform.

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Twitter Dominates Live TV Because Social TV Is Failing

Twitter Dominates Live TV Because Social TV Is Failing | C2M : veille Digital Media | Scoop.it

So here is the undeniable fact: Twitter currently dominates live TV because it enables these “come-in come-out” experiences that are light, delightful and informative. But ultimately, Twitter is also dominating because of the mistakes we are making in the social TV industry.

 

The problem today with second screen apps is the assumptions around existing second screen behavior. It’s true that people are also on their laptops, smartphones or tablets while watching TV. But people are checking email, on Facebook, and doing other things. The other major problem is that second screen apps fail to answer the ultimate question: Why should a user open up YOUR app versus the other billion apps out there around TV?

 

FOLLOW-UP ARTICLE : http://bit.ly/SKfV2h

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Twitter investing ‘heavily’ in TV

Twitter investing ‘heavily’ in TV | C2M : veille Digital Media | Scoop.it

Dick Costolo, CEO of Twitter, has said that his company is investing significant amounts of money in making Twitter into the “social soundtrack” for TV.

Speaking at the D: All Things Digital taking place in California this week, Costolo is quoted byBloomberg as saying: “We’ve decided to invest heavily in that. There’s a bunch of ways we can be complementary to broadcasters.”

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Twitter and Publicis sign major ad deal

Twitter and Publicis sign major ad deal | C2M : veille Digital Media | Scoop.it

Twitter has signed a major ad deal with Publicis’ Starcom Media Vest Group, reported to be worth “hundreds of millions of dollars” in the coming years.

The news, first reported by the FT but acknowledged by Starcom CEO Laura Desmond, hints at the increasingly close relationship between Twitter and the TV industry, and the micro-blogging network’s importance in media marketing.

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Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool

Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool | C2M : veille Digital Media | Scoop.it

For two decades now, interactive TV advertising has been an albatross. Dozens of companies with hundreds of millions of dollars have failed to create a true, scalable interactive TV adverting platform. Then social TV emerged, combining the scale of the second screen with the popularity of social media. With the recentpurchase of Bluefin Labs, a ratings deal with Nielsen and the release of its advertising API, Twitter is clearly the most serious new player to pursue the Holy Grail of interactive television ads.

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Twitter ouvre un bureau en France pour accélérer sa croissance

Twitter ouvre un bureau en France pour accélérer sa croissance | C2M : veille Digital Media | Scoop.it
Le site américain de microblogging a créé une SAS Twitter France au capital de 37.000 euros et domicilié à Paris.La firme mise sur cette société pour doper son développement dans l'Hexagone, au fort potentiel de croissance. Et surtout monétiser cette notoriété.
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