C2M : veille Digital Media
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C2M : veille Digital Media
Veille axée sur le Digital Media, par Challenge2Media
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SFR milite pour l'autorisation de la publicité adressée en TV

SFR milite pour l'autorisation de la publicité adressée en TV | C2M : veille Digital Media | Scoop.it
A l'occasion d'un déjeuner organisé par l'Association des Journalistes Médias, le président de SFR et le PDG de NextradioTV ont avancé l'idée de généraliser la publicité adressée à la télévision linéaire pour rebooster les investissements et ont annoncé un premier test à l'été prochain.
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La TV en OTT passe à la vitesse supérieure

La TV en OTT passe à la vitesse supérieure | C2M : veille Digital Media | Scoop.it
« Content is King but Distribution is Queen. » La TNT et les Box des FAI ne suffisent plus à distribuer les chaînes de télévision. Pour séduir
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Mobile, Social See Biggest Digital Ad Spend Bumps - eMarketer

Mobile, Social See Biggest Digital Ad Spend Bumps - eMarketer | C2M : veille Digital Media | Scoop.it

Marketers are backing up the excitement around mobile, social and video with more ad dollars. Of the 20 major US brands surveyed by the Association of National Advertisers in March 2013, 65% said they planned to increase their investments in mobile—the highest percentage of marketers upping investments in any channel studied. Only 10% planned to decrease mobile spend.

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CEA: 2013 Industry Revenues Forecast at $209 Billion

CEA: 2013 Industry Revenues Forecast at $209 Billion | C2M : veille Digital Media | Scoop.it

The forecast by the CEA shows 2012 industry revenues reached $204 billion, up five percent from the previous year.

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