C2M : veille Digital Media
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C2M : veille Digital Media
Veille axée sur le Digital Media, par Challenge2Media
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Le dual screen est pour bientôt. Êtes-vous prêt ?

Le dual screen est pour bientôt. Êtes-vous prêt ? | C2M : veille Digital Media | Scoop.it

Le dual screen est en passe de transformer les modes de consommation de la vidéo. Éditeurs, diffuseurs et annonceurs doivent changer d’approche pour capter l’attention des consommateurs et éveiller leur intérêt. Les interactions entre terminaux mobiles et écran de TV se multiplieront, et avec elles les possibilités de divertissement, de jeu, de communication sociale, de marketing et de commerce.

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Plus de 75% des jeunes commentent les programmes en ligne

Plus de 75% des jeunes commentent les programmes en ligne | C2M : veille Digital Media | Scoop.it

D’après une enquête de l’Observatoire Orange – Terrafemina sur les perceptions de la social TV, plus d’un tiers des Français commentent les programmes en live sur Internet.

On y apprend tout d’abord que les internautes aiment parler de télévision : ils sont 80% à échanger sur ce sujet «dans la vraie vie». Sur Internet, leur terrain de prédilection pour les conversations télé est Facebook (52%), dépassant de loin les forums et les blogs (17%) et les applications mobiles des chaînes (5%).

Commenter les émissions en ligne est une pratique de plus en plus courante (37% des sondés sont concernés), en particulier chez les jeunes de 15 à 17 ans, qui sont plus de 75% à s’exprimer sur le Web à propos des programmes.

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Ma télé voit double Avec le second écran, devenez « téléspec-acteur »

Ma télé voit double Avec le second écran, devenez « téléspec-acteur » | C2M : veille Digital Media | Scoop.it

Grâce aux dispositifs de second écran, enrichissez l'expérience télévisuelle avec votre tablette ou votre smartphone et devenez téléspec-acteur.

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Mobile, Social See Biggest Digital Ad Spend Bumps - eMarketer

Mobile, Social See Biggest Digital Ad Spend Bumps - eMarketer | C2M : veille Digital Media | Scoop.it

Marketers are backing up the excitement around mobile, social and video with more ad dollars. Of the 20 major US brands surveyed by the Association of National Advertisers in March 2013, 65% said they planned to increase their investments in mobile—the highest percentage of marketers upping investments in any channel studied. Only 10% planned to decrease mobile spend.

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Social TV users value information over community & games

Social TV users value information over community & games | C2M : veille Digital Media | Scoop.it

A wide-ranging study by US network Viacom has found that there are three key types of motivation for viewers to engage in TV-related social media activities – functional, communal and playful – with functional information such as airing dates the most highly valued.

Viewers were found to engage in an average of ten TV-related activities on social media platforms on a weekly basis, including: interacting with friends and fans (72%); following/liking a TV show (57%); sharing or recommending (61%); watching full clips and trailers (61%); searching for info and show schedules (66%); and gaming or signing up for freebies (49%).

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TV social media driven by functional, communal and playful factors

TV social media driven by functional, communal and playful factors | C2M : veille Digital Media | Scoop.it

Viacom has unveiled the results of “When Networks Network: TV Gets Social,” its multi-country study investigating the relationship between TV and social media usage. The findings uncovered three key types of motivations leading fans to engage in TV-related social media activities: Functional, Communal and Playful.

The multi-country study involved social media diaries in the US, as well as online communities in the US, UK and Germany. International online surveys were conducted in the US, UK, Germany, Brazil and Russia with more than 5,000 Viacom viewers ages 13-49 who use two or more social media platforms on at least a weekly basis.

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Social Media Helps March Madness Beat Super Bowl In Ad Revenue

Social Media Helps March Madness Beat Super Bowl In Ad Revenue | C2M : veille Digital Media | Scoop.it

According to the NCAA, 7.7 million social media comments about the tournament are made during telecasts. This social media dialogue extends beyond the game, to discussions about the NCAA’s March Madness corporate partners.

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Orange add recommendation to TVcheck

Orange add recommendation to TVcheck | C2M : veille Digital Media | Scoop.it

Orange recently released version 2 of its TVcheck social TV app and is now moving into the fourth phase of its implementation of features, focusing on recommendation.

Patrice Slupowski, vice-president of digital innovation at Orange France Telecom, speaking on the Social TV, Data Analytics & the New UI conference stream at TV Connect yesterday, said that Orange had identified seven bases for recommending content – item-to-item, statistics, immediate popularity, editorial authority, social buzz, excitement and random recommendation. “It is important not just to solve the problem with algorithms but with a human element in the form of curation,” he said.

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Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool

Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool | C2M : veille Digital Media | Scoop.it

For two decades now, interactive TV advertising has been an albatross. Dozens of companies with hundreds of millions of dollars have failed to create a true, scalable interactive TV adverting platform. Then social TV emerged, combining the scale of the second screen with the popularity of social media. With the recentpurchase of Bluefin Labs, a ratings deal with Nielsen and the release of its advertising API, Twitter is clearly the most serious new player to pursue the Holy Grail of interactive television ads.

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Social TV gives rise to new business models

Social TV gives rise to new business models | C2M : veille Digital Media | Scoop.it

According to Ericsson's ConsumerLab research, social TV is exploding, with 62% of consumers now using social media while watching TV, an increase of 18 percentage points on 2011.

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#pureLIVE: Social TV is definitely a two-way process

#pureLIVE: Social TV is definitely a two-way process | C2M : veille Digital Media | Scoop.it

The concept of letting TV viewers interact with their favorite shows is not new. Fifteen years ago, people could already use their phone to judge, vote or comment what they saw on TV. But social networking has really brought Social TV to a completely different level.

 

Nowadays, millions of viewers can share their opinions about what they see or hear on TV without any problem. Twitter has offered them a fantastic new channel of expression.

 

In August 2012, beIN Sport in France launched the first phase of their Social TV offer called #Purelive, developed in collaboration with VIGIGLOBE.

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Clue sur second écran : l’expérience des Petits Meurtres d’Agatha Christie

Clue sur second écran : l’expérience des Petits Meurtres d’Agatha Christie | C2M : veille Digital Media | Scoop.it

Poursuivant leur stratégie d’innovation permanente, France Télévisions et son équipe des Nouvelles Écritures ont proposé en avril dernier au public une expérience interactive inédite. Il s’agissait de mener l’enquête en direct, pendant la diffusion d’un épisode de la série de fiction Les Petits Meurtres d’Agathe Christie, à l’occasion d’une nouvelle saison introduisant un nouveau duo d’enquêteurs.

Diffusé sur France 2 en première partie de soirée, l’épisode en question, Meurtre au champagne (issu du roman d’Agatha Christie paru en 1945) a été spécifiquement conçu pour l’expérience, mais pouvait évidemment être regardé de manière « classique ».

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Zeebox, une fonction qui détecte le programme TV que vous regardez

Zeebox, une fonction qui détecte le programme TV que vous regardez | C2M : veille Digital Media | Scoop.it

Zeebox, une application qui fait office de référence en terme de second écran, va lancer une nouvelle fonctionnalité qui risque de déplaire à certains.

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Twitter investing ‘heavily’ in TV

Twitter investing ‘heavily’ in TV | C2M : veille Digital Media | Scoop.it

Dick Costolo, CEO of Twitter, has said that his company is investing significant amounts of money in making Twitter into the “social soundtrack” for TV.

Speaking at the D: All Things Digital taking place in California this week, Costolo is quoted byBloomberg as saying: “We’ve decided to invest heavily in that. There’s a bunch of ways we can be complementary to broadcasters.”

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Social TV users value information over community & games

Social TV users value information over community & games | C2M : veille Digital Media | Scoop.it

A wide-ranging study by US network Viacom has found that there are three key types of motivation for viewers to engage in TV-related social media activities – functional, communal and playful – with functional information such as airing dates the most highly valued.

Viewers were found to engage in an average of ten TV-related activities on social media platforms on a weekly basis, including: interacting with friends and fans (72%); following/liking a TV show (57%); sharing or recommending (61%); watching full clips and trailers (61%); searching for info and show schedules (66%); and gaming or signing up for freebies (49%).

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Social recommendations tops for mobile video discovery

Social recommendations tops for mobile video discovery | C2M : veille Digital Media | Scoop.it

American mobile video watchers are almost twice as likely to watch videos shared by friends as they are via web search, according to a survey conducted by Harris Interactive on behalf of web TV content sharing site Telly.

The study – conducted online in April among over 2,000 US adults – reveals that 78 million American mobile device owners (35 per cent) watch video on their mobile device. Of these 78 million, 52 million mobile video watchers (67 per cent) discover content from friends via social recommendations, versus 32 million American mobile video watchers (41 per cent) who find videos on their mobile devices via search engines.

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Social TV is altering the television experience

Social TV is altering the television experience | C2M : veille Digital Media | Scoop.it

A TDG’ report on the evolving world of social TV provides new forecasts for social TV use between 2013 and 2020, as well as specific recommendations for TV industry stakeholders on how to incorporate social TV into television and online/OTT video offerings.

According to Joel Espelien, TDG Senior Analyst, former SVP of Strategy at PacketVideo, and author of the new report, “For many TV viewers, social TV is fundamentally altering the television experience, from a passive consumption medium to a new kind of community experience, in which millions of Americans gather around the digital water cooler together to discuss TV shows in real-time as they watch programming.” The growth in social TV over the past 18 months has put this topic on the strategic agenda of many in the TV industry.

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Social TV usage triples in 18 months

Social TV usage triples in 18 months | C2M : veille Digital Media | Scoop.it

Social TV usage has tripled in the US over the past 18 months, according to a new report from US research firm The Diffusion Group, which adds that the 10mn monthly active users exert an “outsized influence” as mainstream media outlets repeat and amplify their reactions.

Social TV is expected to continue to grow significantly over the next seven years, more than doubling by 2020, driving major changes in the business landscape for television and over-the-top video.

According to Joel Espelien, author of the report: “For many TV viewers, social TV is fundamentally altering the television experience, from a passive consumption medium to a new kind of community experience, in which millions of Americans gather around the digital water cooler to discuss TV shows in real-time as they watch programming.

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Social TV : ce que le second écran va changer dans l'industrie télévisuelle en 2013

Social TV : ce que le second écran va changer dans l'industrie télévisuelle en 2013 | C2M : veille Digital Media | Scoop.it

La Social TV dont nous ne parlions même ps il y a deux ans, fait aujourd’hui partie intégrante de nos usages d’internautes et de mobinautes. Quels enjeux pour 2013 ?

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Social TV and second-screen viewing: the stats in 2012

Social TV and second-screen viewing: the stats in 2012 | C2M : veille Digital Media | Scoop.it

What does research from Nielsen, Google, Deloitte, Thinkbox, BSkyB and others tell us?

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TV goes social: The rise of the second screen

TV goes social: The rise of the second screen | C2M : veille Digital Media | Scoop.it

Television viewers increasingly watch their favourite programmes with mobile devices in hand, using them to find info related to things they've seen, connect with other viewers, or generally browse or email during the adverts.

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Social TV at TV Connect: All smilies and fury, signifying nothing?

Social TV at TV Connect: All smilies and fury, signifying nothing? | C2M : veille Digital Media | Scoop.it

When a company reveals usage stats at a conference, it’s usually a sign that the strategy it’s promoting is paying off, according to Rob Gallagher, from Informa Telecoms & Media

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