France Telecom to become Orange on July 1 | C2M : veille Digital Media | Scoop.it

French incumbent France Telecom will become Orange on July 1, 2013.

Since 2006, the group has gradually simplified its visual identity in France and internationally for its various internal and external stakeholders.

Orange is now the brand used by all of the group’s commercial operations (fixed, mobile, TV and internet) and corporate activities.