Euronews outlines YouTube deployment strategy | C2M : veille Digital Media | Scoop.it

Following a range of initiatives announced October 2012 as the service approached its 20th anniversary, international news channel Euronews confirmed at MIPTV that it is rolling out a new organisation that plays on the strengths of its 400-strong journalist staff and the quality of its editorial line.

The user experience – already pinpointed as a priority by Euronews in early 2011 – is now more than ever at the heart of its news offering. A ‘product marketing’ approach is being applied to each existing and new mode of consumption, whether digital or not. The product marketing and innovation department, a recently created cross-functional unit that acts as a matrix for anticipating the new ways in which news is consumed, is tasked with ensuring that Euronews’ media offering performs for users and consolidating its place among the world leaders.