75% of Netflix Views From Recommendations | C2M : veille Digital Media | Scoop.it

Services such as Netflix, Amazon and iTunes have proven the value of recommendation engines. Netflix alone has said that 75% of what users watch stems from a recommendation.

 

More content providers are aiming to tap into the value of video recommendations to entice viewers to watch more of their videos, which translates into additional ad inventory to sell. Online video technology provider Ooyala released awhite paper this month detailing best practices for content programmers in offering recommendations.

 

Viewers often first arrive at videos through organic search, social media, promotion or recommendation. But if a site relies on organic search, then it’s more likely to lose a viewer after the first video, Ooayala said. “Having their attention is only half of the challenge: you have to follow through with a suggestion that is likely to appeal specifically to them.”