C2M : veille Digital Media
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C2M : veille Digital Media
Veille axée sur le Digital Media, par Challenge2Media
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Le groupe Canal+ diffuse un spot de pub intégrant du direct

Le groupe Canal+ diffuse un spot de pub intégrant du direct | C2M : veille Digital Media | Scoop.it
A l'occasion du choc FC Barcelone-PSG, le groupe Canal
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Radio France: la pub étendue dans les podcasts

Radio France: la pub étendue dans les podcasts | C2M : veille Digital Media | Scoop.it
Radio France va étendre la publicité dans certains de ses podcasts, indique le président du groupe public Mathieu Gallet dans une interview au quotidien…
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No advertising recovery in sight this year » Digital TV Europe

No advertising recovery in sight this year » Digital TV Europe | C2M : veille Digital Media | Scoop.it

The expected recovery in advertising revenues across the eurozone will not materialise this year and there will be a sharper decline in ad spend than last year, according to new research.

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Twitter amplifies TV advertising

Twitter amplifies TV advertising | C2M : veille Digital Media | Scoop.it

Twitter has introduced TV ad targeting for Promoted Tweets, initially available in a limited beta to selected partners in the US but intended to eventually become available on a wider basis.

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HitBliss lets users 'pay' for streaming movies and TV shows by watching ads

HitBliss lets users 'pay' for streaming movies and TV shows by watching ads | C2M : veille Digital Media | Scoop.it

A new streaming video service called HitBliss lets users earn virtual cash by watching targeted ads. They can then redeem their earnings for new movies and TV episodes.

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SFR milite pour l'autorisation de la publicité adressée en TV

SFR milite pour l'autorisation de la publicité adressée en TV | C2M : veille Digital Media | Scoop.it
A l'occasion d'un déjeuner organisé par l'Association des Journalistes Médias, le président de SFR et le PDG de NextradioTV ont avancé l'idée de généraliser la publicité adressée à la télévision linéaire pour rebooster les investissements et ont annoncé un premier test à l'été prochain.
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YouTube triples mobile ad revenue

YouTube triples mobile ad revenue | C2M : veille Digital Media | Scoop.it

YouTube has tripled its mobile advertising revenue in the last six months, and a key factor may have been the removal of the YouTube app from Apple’s iOS software.

The news comes from a Bloomberg interview with YouTube’s vice president of sales Lucas Watson who commented: “It’s a huge part of our business, and we know that’s where it’s headed.”

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Annonceurs et 2nd écran : renouveau de la pub TV

Annonceurs et 2nd écran : renouveau de la pub TV | C2M : veille Digital Media | Scoop.it

L’agence digitale Novedia a présenté chez Microsoft il y a quelques jours des pistes pour les annonceurs qui voudraient se lancer sur le 2nd écran.

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The Mobile Advertising Ecosystem Explained

The Mobile Advertising Ecosystem Explained | C2M : veille Digital Media | Scoop.it

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.

So, mobile advertising should be a bonanza, right? Not exactly. It has been a bit slow off the ground, and its growth trajectory is not clear cut. Part of the reason is that the mobile ad ecosystem is not as strictly delineated as the desktop ecosystem. In mobile advertising, the rules of the road change with different combinations of device, wireless operator, and operating system.

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Is Mobile Video Advertising More Effective Than TV Spots?

Is Mobile Video Advertising More Effective Than TV Spots? | C2M : veille Digital Media | Scoop.it

It is a fair question. And intuitively, it would make sense for a video ad to be more impactful on handsets than on the living room tube. After all, consider the different circumstances and uses cases of mobile video watching compared to TV spot viewing. TV suffers both distractions and absent viewership. Mobile pretty much requires a higher degree of focus, and unlike the Web, it doesn’t have an alternate window or email to check when the pre-roll is running. On TV mobile is the possible “second screen” distraction -- while on mobile, well, that is the second screen

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