Twitter and Publicis sign major ad deal | C2M : veille Digital Media | Scoop.it

Twitter has signed a major ad deal with Publicis’ Starcom Media Vest Group, reported to be worth “hundreds of millions of dollars” in the coming years.

The news, first reported by the FT but acknowledged by Starcom CEO Laura Desmond, hints at the increasingly close relationship between Twitter and the TV industry, and the micro-blogging network’s importance in media marketing.