C2M : veille Digital Media
6.0K views | +0 today
Follow
C2M : veille Digital Media
Veille axée sur le Digital Media, par Challenge2Media
Curated by C2M
Your new post is loading...
Your new post is loading...
Scooped by C2M
Scoop.it!

Pay TV booms in Middle East

Pay TV booms in Middle East | C2M : veille Digital Media | Scoop.it
2015 was the year of growth for the pay TV market in the Middle East and North Africa region, according to a new report from IHS.
more...
No comment yet.
Scooped by C2M
Scoop.it!

Viewers prefer ad-supported SVOD over pay - Broadband TV News

Viewers prefer ad-supported SVOD over pay - Broadband TV News | C2M : veille Digital Media | Scoop.it
A new study from Hub reveals that a majority of TV consumers (53%) in the US say they actually prefer free TV, where they ‘pay’ by viewing commercials. The online TV market appears to be settling on monthly or yearly subscriptions as its pay model of choice. One example: Hulu’s recent decision to discontinue it’s …
more...
No comment yet.
Scooped by C2M
Scoop.it!

How to monetise Pay TV multiscreen: Customer loyalty, discreet fees and beyond

How to monetise Pay TV multiscreen: Customer loyalty, discreet fees and beyond | C2M : veille Digital Media | Scoop.it

For Pay TV operators, multiscreen TV is still all about adding value-for-money to subscription TV packages to reduce churn and protect existing ARPU in an increasingly competitive market, but some service providers are now focused on how they can derive some additional business benefit, whether it comes from more PPV purchases, additional fees for second-generation multiscreen features, or even from advertising. This was the overall conclusion from the recent Connected TV Summit breakfast briefing about ‘Monetizing Pay TV multiscreen’.

more...
No comment yet.