C2M : veille Digital Media
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C2M : veille Digital Media
Veille axée sur le Digital Media, par Challenge2Media
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The Future of Radio: Time for Broadcasters to Embrace Digital 

The Future of Radio: Time for Broadcasters to Embrace Digital  | C2M : veille Digital Media | Scoop.it
Radio’s relationship with the music industry has changed dramatically in a few short years.

In its prime, radio was the dominant medium for music discovery – both new hits and back catalog. Today, radio exists in a sea of options and online alternatives for music enjoyment.

For many people, radio is no longer the primary source for listening to music. Indeed, radio’s most frequent listeners are 20% to 30% less valuable to the music industry (in terms of per capita expenditures) than less frequent listeners.

“RATHER THAN RESIST THE DIGITAL AGE, RADIO MUST EITHER RIDE THE DIGITAL WAVE OR HAVE IT CRASH ON TOP OF THEM.”
We urge radio to adapt to the new digital reality because the global music ecosystem is better off with a vibrant, innovative broadcast radio industry.

Via Printz Patrick
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Avec OTT Flow, Brightcove et Accedo transforment l’expérience de marque de Salomon

Avec OTT Flow, Brightcove et Accedo transforment l’expérience de marque de Salomon | C2M : veille Digital Media | Scoop.it
Magazine print et online, Sonovision est destiné aux professionnels de la communication, du hors-média, de la production corporate et de l’intégration AV, dans les univers de l’entreprise, de l’évènementiel, de la muséographie et des lieux publics…
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