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Turning the Tables on Success

Turning the Tables on Success | C.E. Business Management | Scoop.it

In the old world of work, good guys finished last. “Takers” (those in organizations who put their own interests first) were able to climb to the top of hierarchies and achieve success on the shoulders of “givers” (those who prefer to contribute more than they receive). Throughout much of the 20th century, many organizations were made up of independent silos, where takers could exploit givers without suffering substantial consequences.

 

But the nature of work has shifted dramatically. Today, more than half of U.S. and European companies organize employees into teams. The rise of matrix structures has required employees to coordinate with a wider range of managers and direct reports.


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The Learning Factor's curator insight, April 30, 2013 7:24 PM

In today’s workplace, what goes around comes around faster, sinking takers and propelling givers to the top.

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Truth Will Out - Why Authenticity is the Key to Growing Your Business

Truth Will Out - Why Authenticity is the Key to Growing Your Business | C.E. Business Management | Scoop.it

You might think that by its very nature marketing isn’t authentic, but in the digital age where people are increasingly savvy that preconception is being forced to change....

 

...Indicators are everywhere – for example the 2012 Goodpurpose study demonstrated that where quality and price were equal the leading purchase driver for 53 percent of consumers was ‘social purpose’. Consider also Facebook’s upcoming changes to newsfeed which reflect the trend toward content that shows more heart and encourages the forging of deeper connections, giving users the ability to focus only on image based posts or tune out brand updates completely.

 

In fact in many cases the only way businesses are going to get their news seen is if friends share it, and to achieve that they’re going to have to be convincingly honest and authentic. The more virtual our lives get, the more we hunger after something genuine. What people really want now is not just a product or a service, it’s an experience. An experience that is more honest and transparent …more authentic – and businesses are going to have to keep up with growing consumer authority and give people what they want if they want to survive....


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Jeff Domansky's curator insight, May 1, 2013 1:41 PM

Authenticity is the marketing currency of the future.

Dan Thompson's curator insight, May 3, 2013 10:43 AM

Certain proffesions get a bad rap when it comes to the publics view of them. A study was conducted with over 625 people and they found nurses to be the most trusted proffesion. While car salesman where ranked the least trusted.

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11 Clever Ways to Nurture Leads With Your Business Blog

11 Clever Ways to Nurture Leads With Your Business Blog | C.E. Business Management | Scoop.it

How to generate more leads from your business blog
SUMMARY: Your business blog can be a crucial part of your sales pipeline, serving to generate and nurture leads, Pamela Vaughan writes. To improve your blog, consider implementing dynamic calls of action, which change according to who is visiting the blog. "For example, you may want to show brand new visitors to your blog a CTA for a very educational, top-of-the-funnel offer," he writes.

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How to Become an Excellent Networker

How to Become an Excellent Networker | C.E. Business Management | Scoop.it

1. Always think about the other person, not personal gain. Most people are concerned with their own personal gain and you'll quickly stand out. Albert Einstein once said, "Strive not to be a person of success, but a person of value."

 

2. Build a network around an idea that people believe in. They have to believe strongly enough to build trust, a foundation and a core value system. This makes it more powerful because everyone participates based on their shared mission.

 

3. Maximize access. By connecting others to access, you're providing value-added service. Access is everything. And you can then surround yourself with people that want to work with you.

 

 


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paulgreen's curator insight, April 30, 2013 9:14 AM

The 6 other points are worthwhile reading.

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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | C.E. Business Management | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


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Ivon Prefontaine, PhD's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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Rethinking Marketing - Harvard Business Review

Rethinking Marketing - Harvard Business Review | C.E. Business Management | Scoop.it

(We're revisiting this article from a few years back so as to make the point regarding ownership of digital marketing...)


Excerpt...

 

B2B companies, for instance, use key account managers and global account directors to focus on meeting customers’ evolving needs, rather than selling specific products. IBM organizes according to customer needs, such as energy efficiency or server consolidation, and coordinates its marketing efforts across products for a particular customer. Instead of focusing on short-term product sales, IBM measures the practice’s performance according to long-term customer metrics.

 

Large B2B firms are often advanced in their customer orientation, and some B2C companies are making notable progress. Increasingly, they view their customer relationships as evolving over time, and they may hand off customers to different parts of the organization selling different brands as their needs change.

 

However…

 

Customer relationship management has been increasingly taken on by companies’ IT groups because of the technical capability CRM systems require, according to a Harte-Hanks survey of 300 companies in North America: 42% of companies report that CRM is managed by the IT group, 31% by sales, and only 9% by marketing. Yet CRM is, ultimately, a tool for gauging customer needs and behaviors—the new customer department’s central role. It makes little sense for the very data required to execute a customer-cultivation strategy to be collected and analyzed outside the customer department. Of course, bringing CRM into the customer department means bringing IT and analytic skills in as well.

 


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CYDigital's curator insight, April 29, 2013 9:53 AM

The supposition is that the B2B sales environment is not customer centric, and it’s been our experience that it is anything but that. However, the strange ownership of CRM by 42% of companies by IT is open to interpretation, e.g., do they wholly own it or the implementation and ongoing management of it? Ditto any marketing technology. It goes back to the point regarding Chief Digital Officers, the supposed bridge between IT and Sales & Marketing: who owns the thought process behind the marketing technology? Marketers: do not cede thought ownership. Improve your marketing technology acumen, and lead.


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Smash Your Competition With Virtual Training | Save Money and Time

Smash Your Competition With Virtual Training | Save Money and Time | C.E. Business Management | Scoop.it

Throw out the rulebook about how training should be run. We’ve harnessed cutting edge technology to innovate the process of training delivery.

 

Bare Brilliance combines bite-sized chunks of training content that is delivered with a LIVE facilitator over the web. Our programs are designed to be flexible and scalable, which means you get the perfect fit for where you are right now and where you’re going to be tomorrow.

 

And best of all – our trainers are gurus. They are both seasoned trainers and subject-matter experts. They have personally managed and led successful teams, departments and businesses. Each has their own unique business skill set coupled with a strong understanding of business and the ability to drive great business results through people and processes.

 

We can deploy private, customised virtual training for your people, customers or channel – anytime, anywhere, anyhow. All they need is an internet connection and access to our system.

 

Check out our video or visit Bare Brilliance to learn more.

 


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The Learning Factor's comment, May 3, 2013 1:11 AM
We have disrupted executive education. Never attend a training room again. Cisco saved $13 million training their sales team globally with our virtual programs. How much will you save?
Dan Thompson's curator insight, May 3, 2013 10:40 AM

Usually to train an ew employee you have to bring them into the workplace and have them shadown someoe or sit down with them and teach them step by step. But with virtual training you can simply email them a link.

The Learning Factor's comment, May 5, 2013 6:11 PM
That's right. No more travel budgets or time off the road. Cisco saved $13 million training their sales teams around the world with our virtual training programs. Business will welcome this type of innovation!!
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The Art of Business Networking

The Art of Business Networking | C.E. Business Management | Scoop.it

“Networking” is a word I often see accompanied by a slump of the shoulders, a groan or a roll of the eyes – in both women and men. We know it’s critical to our business and career success, but so often when we think “networking” we think stiff smiles, exposing ourselves to rejection from strangers and time wasted when we could be vegging after a hard days’ work. Because like it or not, when you engage in it intentionally – as an investment in your career, your business and your efforts to change the world – it is work.

However, work doesn’t have to be hard.

 

Remember how early in your career writing an important email could take you an hour? You struggled to get the language and the tone just right? Now you can bang it out in five minutes, but you had to focus on it to get the skill down. Business networking isn’t quite the same, but it is a business skill that can be learned so that it doesn’t have to take so much energy and so that you can weave it into your work life naturally.


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15 Important Tips To Help You Keep Your Customers

15 Important Tips To Help You Keep Your Customers | C.E. Business Management | Scoop.it

Excerpted from article:
"According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

- Communication
It’s hard to create loyal customers if they aren’t paying attention to you. Given this fact, below are our favorite bits of research on clear communication with customers.
1. Stand for something;
2. Utilize positive social proof;
3. Invoke the inner ego;

- Selling
If customers don’t enjoy your selling process, they’ll likely never do business with you again. Thus, selling to customers the “correct” way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.
4. Use the words they love to hear;
5. Reduce pain points and friction;

- Reciprocity
Reciprocity is the social construct that makes the world go ’round… or in your case, keeps your customers coming back. The premise is simple: Go above and beyond for customers and get rewarded with repeat business. The execution, however, can be trickier, so below is a compilation of interesting research on how to improve reciprocity with your customers.
6. Realize that budget is negligible;
7. Utilize surprise reciprocity;
8. Make it personal;

- Support
This one is a no-brainer: You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back. In this section, we’re going to bust a few customer service myths wide open, as well as tackle some important things you need to keep in mind when offering support online.
9. Speed is secondary to quality;
10. Customers enjoy businesses who know them;
11. Choose the right platform;
12. Make it a communal effort;

- Loyalty Programs
The key to creating customer loyalty programs that work is to know why customers use them and what gets customers to keep using them. Below you’ll find consumer research that answers these questions.
13. Get people started;
14. Get ideal customers to be VIPs;
15. Label your customers..."

Each tip is analyzed with more information. Read full article here:
http://www.convinceandconvert.com/social-media-marketing/15-important-tips-to-help-you-keep-your-customers/

 


Via Giuseppe Mauriello
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Rim Riahi's curator insight, March 14, 2013 1:56 AM

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

Gaurav Pandey's curator insight, March 14, 2013 7:42 PM

Excellent post.

 

I'd like to add a few thoughts here: 

 

Customer retention is all about value creation and engagement. Don't make it all about your brand, some fun and entertainment such as polls, infographics, sweepstakes, pictures, videos etc. go a long way in retaining interest in your brand.

 

With the overload of one-dimensional posts on social pages of brands, it's even more important for marketers to go that extra mile  to gauge the pulse of your community. That said, you have to build a community first.

 

Social networks and communities are different, although there may be some overlap. It's these communities which will really provide momentum to your campaigns. By brining like-minded people together as part of these communities, businesses come across as more transparent and supportive than agressive. This is because in a community individuals come together and that gives them the power to decide collectively, to spread the word and take actions which are not forced on them.


If brands recognise this, they will understand that building communities and not just social networks is the way forward. Community building takes more than a few promoted posts and luring customers in with discount coupons, it takes sustained effort at building trust. And if a company manages to achieve this, the rewards are plentiful as their customers will then act as their brand ambassadors helping spread the message organically.

 

So my advice to marketers is be open, be responsive, be socially responsible and build trust through sustained effort. 

Please let me know your thoughts.

 

Cheers! 

Steve Bosworth's curator insight, March 27, 2013 12:47 AM

Excellent piece - read Convince and Convert #leadership 

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The 7 Top Social Media Sites For Business (and why you want to use them) - Viralheat Social Media Strategy Blog

The 7 Top Social Media Sites For Business (and why you want to use them) - Viralheat Social Media Strategy Blog | C.E. Business Management | Scoop.it

There is a lot of social media sites out there, but what are the differences between these platforms and why would businesses want to use each specific one?

 

Depending on your industry some might work better for you than others, but I believe that all businesses should be using these top social networks as much as they can.

 

Today, people are no longer turning to the yellow pages to find the services or products you offer, but instead they are doing a quick search online. Making sure you have a positive presence in the top social media sites is important. These are my personal thoughts and opinions on the seven top social media networks (by user base) and an idea of what type of content you might see and want to use on each one....


Via Jeff Domansky
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Jeff Domansky's comment, May 2, 2013 12:48 PM
Jonathan I agree that it's tough to convince business and professionals to use social media. There is some good research available to shows how big an influence social media is on purchasing goods as well as services.
Jonathan Martin's comment, May 2, 2013 2:05 PM
As always, most people tend to fear acting on something they do not fully understand. I make it my priority to start them with the basic (1 network) and build their social presence one step at a time.
Dan Thompson's curator insight, May 3, 2013 10:39 AM

Its very important for businesses to use social media because its the easiest way to get your message out. Almost everyones on facebook now so getting an ad on the site would reach so many users.