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How To Elevate Brand Management To Cultural Relevance | Fast Company

How To Elevate Brand Management To Cultural Relevance | Fast Company | communication barriers | Scoop.it
Brand marketing has changed. The economy has changed. Consumer values have changed, as have technology, media and lifestyle behaviors.

Via Nicholas Knight
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Olivia Gray's curator insight, July 31, 2014 5:04 PM

"Marketing departments are under-resourced, given tougher objectives and are asked to deliver faster results" - Thats what happens when technology is rapidly changing day-to-day and becoming more demanding. I say - crack those barriers and push for successful results! @ashali89

Джонатан (_ _).。o○'s curator insight, August 5, 2014 5:58 AM

Agencies prioritizing "A Better Understanding of Culture" would make a huge differences in the market place, thus provide it a boon for those who understands it.

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Twitter's Shocking Dirty Little Secret to Persuasive Marketing and ...

Twitter's Shocking Dirty Little Secret to Persuasive Marketing and ... | communication barriers | Scoop.it

The end result is marketing persuasion at its finest. Twitter marketing is indeed one of the most effective way to generate hot ...

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5 Blatant Uses of Product Placement in Film

5 Blatant Uses of Product Placement in Film | communication barriers | Scoop.it
The art of product placement is supposed to incorporate the shift away from ‘in-your-face’ advertising to more subtle promotions. But at times product placement does the exactly opposite.
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Rachel Curtis's curator insight, September 12, 2014 3:01 AM

Product placement in movies can be very e

Sasha Presland-Tack's curator insight, October 2, 2014 7:40 PM

Personally i have noticed that the more obvious the product placement is in movies, that those movies are usually the worst. I find it quite distracting and cheesy. 

Payton Cox's curator insight, October 6, 2014 12:54 AM

Cast away is a good example of how product placement can be integrated into movies. Tom Hanks befriends a volleyball who he personifies into an actual character “Wilson” (Wilson as in the Wilson Sporting Goods Company). It really does not get more blatant than that! It raises the question though, the more obvious the product placement, the more affective? Or do consumers create negative associations with brands that do this?

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The 25 Most Powerful Corporate Brands

The 25 Most Powerful Corporate Brands | communication barriers | Scoop.it

The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand.

 

The organization compiled its 2014 rankings by polling 10,000 business professionals on their impressions of top brands at the corporate level, not individual products or divisions. Respondents were asked to evaluate the power of brands based on two criteria: familiarity (how well is the brand known?) and favorability (does the brand have a positive reputation, well-regarded management, and good investment potential?).

Coca-Cola has been ranked number one since 2008, when CoreBrand released its first study. The gap between it and Hershey, the number two brand in the rankings, is the greatest between any two successively listed brands on the list (2.8 points).

 

Amazon.com recorded the biggest gain over the previous year, jumping 25 positions to rank 91st. IBM was the second highest gainer, up 15 positions to rank 49th.

Among the top 25 brands, Microsoft had the largest gain, up nine positions to number 11. Microsoft is up 34 positions since 2008. Google is the biggest overall gainer since 2008, up 90 positions to come in at number 26.

 


Via massimo facchinetti
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Social Media Marketing For B2B Companies [INFOGRAPHIC] - AllTwitter

Social Media Marketing For B2B Companies [INFOGRAPHIC] - AllTwitter | communication barriers | Scoop.it
Social Media Marketing For B2B Companies [INFOGRAPHIC]

Via SannSab, Scott McElreath
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Erica Thayer's curator insight, February 12, 2014 8:37 AM

This article discusses how social media can be used in business to business marketing.  I feel that it covers important topics such as why B2B social media marketing is used and how return on investment can be measured.  It's interesting that these metrics are the same as business to customer social media marketing.  Social media can be used to increase brand awareness, customer acquisition, lead generation, customer retention/loyalty, and thought leadership and can be measured by web traffic, social media sharing, etc.  I also found it interesting that the article discusses the challenges that B2B marketing faces that B2C do not.  64% of marketers have trouble producing enough content, and when they do produce enough content they struggle to make in interesting.  It is obvious that B2B marketers understand the importance of social media.  Social media marketing continues to increase as a majority of the population is active on social media webpages.  Although B2B companies may face different challenges than B2C companies, they have the same objectives and can be measured by the same metrics.

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Industrial Companies shouldn’t Replace Email Marketing with Social Media | Industrial Marketing Today

Industrial Companies shouldn’t Replace Email Marketing with Social Media | Industrial Marketing Today | communication barriers | Scoop.it
Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.

Via Annette Slunjski
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Olivia Munro-Goodey's curator insight, March 16, 2014 5:18 AM

this article  explains that email marketing should not be discarded and phased out to be replaced by social media. Instead,  email marketing and social media platforms should be used to complement  each other. surveys that were conducted showed that the most popular form  of marketing in digital campaigns were email marketing at 78% compared with social media at 58%. I think this is correct as email marketing is a direct way to engage with the consumer and to encourage action to be made turn consumers into customers.Although social media is such an important way to reach the consumer, email marketing can help reinforce messages and support other channels in IMC. 

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Oscars host Ellen DeGeneres poses for Samsung sponsored selfie, but tweets from her iPhone

Oscars host Ellen DeGeneres poses for Samsung sponsored selfie, but tweets from her iPhone | communication barriers | Scoop.it
Samsung's promotional efforts to pose celebrities at the Oscars next to its products took an embarrassing turn when the host of the event, Ellen DeGeneres, tweeted before, during and after the event from her iPhone.

Via Joachim Scholz, PhD, casey koekemoer
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Joachim Scholz, PhD's curator insight, March 4, 2014 6:08 AM

Samsung has used celebrity endorsement for quite a while to market their top smart phones, but the difficulties are immense when it comes to something so inherently social as smart phones. Ellen DeGeneres, Franz Beckenbauer, and David Beckham could easily tell the world how much they love Kellog's Corn Flakes, but if they ate muesli in their home no one would really know. But not so much with smart phones, and Samsung struggles that they pay top dollars to celebrities to endorse Samsing phones but then go on and tweet and take pictures with iPhones.

 

 

Jiamei Li's curator insight, August 15, 2014 1:35 AM

This is an interesting topic for marketing communication barrier. The Oscar host made Samsung's promotional efforts fail to communicate the right information to the target audience such as post unclear selfie. The worse thing is the host using iPhone to tweet.It seems to help iPhone to promote their product instead of promoting Samsung. It is marketing communication barriers, The marketer of Samsung lack of the right marketing promotional strategies by carefully design the process which make them waste of money and embarrass the brand image. 

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Brand Values and the Customer Experience – A Perfect Match? | Business 2 Community

Brand Values and the Customer Experience – A Perfect Match? | Business 2 Community | communication barriers | Scoop.it
There is value in marketing, advertising and brand values Unlike many, I totally get the value of great marketing and advertising: it activates the Elephant (Brand Values and the Customer Experience – A Perfect Match?
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Ad Targeting: Know When to Stop

Ad Targeting: Know When to Stop | communication barriers | Scoop.it
There is an ongoing problem in the advertising industry with which we, as consumers, are all a little too comfortable.

Via Thomas Faltin
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Jiamei Li's curator insight, August 15, 2014 2:13 AM

Marketer needs to make full use of the marketing budget with clearly knowing where to stop promoting the product and service. Over-targeting is waste of cost. A problem relates to how to deliver effective attribution needs to taken into consideration. 

Olivia Gray's curator insight, August 23, 2014 11:59 PM

over targeting seems to be an easy mistake made by so many advertisers, especially wen there is a tight budget. It has to comes down to the niche of marketing technology known as attribution!

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Op-Ed: The future of advertising lies within video games

Op-Ed: The future of advertising lies within video games | communication barriers | Scoop.it
Although there are no commercial breaks in video games, there is no shortage of advertising and product placement within the gaming world.

Via itcher
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itcher's curator insight, March 12, 2014 1:31 PM

It's not fun, it's a business

luke sumich's curator insight, July 31, 2014 6:45 PM

I wonder how INA (In game advertising) will develop in the future.

@ashali89

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How brands are using facial recognition to transform marketing

How brands are using facial recognition to transform marketing | communication barriers | Scoop.it
Facial recognition gives brands a powerful new tool for their marketing -- your face.

Via k3hamilton
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Olivia Gray's curator insight, August 24, 2014 12:12 AM

One way of achieving a personalized marketing message has been through the use of facial recognition technology! I believe it is a fantastic way of making an ad easier to relate to and by doing so people will remember the persons face and then easily remember the brand!

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10 Consumer Trends Wreaking Havoc On Brands - Forbes

10 Consumer Trends Wreaking Havoc On Brands - Forbes | communication barriers | Scoop.it
10 Consumer Trends Wreaking Havoc On BrandsForbesThis article is by Mark Potts, managing director, Consumer Insights, for Mindshare, a GroupM media services agency.
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Oscars host Ellen DeGeneres poses for Samsung sponsored selfie, but tweets from her iPhone

Oscars host Ellen DeGeneres poses for Samsung sponsored selfie, but tweets from her iPhone | communication barriers | Scoop.it
Samsung's promotional efforts to pose celebrities at the Oscars next to its products took an embarrassing turn when the host of the event, Ellen DeGeneres, tweeted before, during and after the event from her iPhone.

Via Joachim Scholz, PhD, casey koekemoer
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Joachim Scholz, PhD's curator insight, March 4, 2014 6:08 AM

Samsung has used celebrity endorsement for quite a while to market their top smart phones, but the difficulties are immense when it comes to something so inherently social as smart phones. Ellen DeGeneres, Franz Beckenbauer, and David Beckham could easily tell the world how much they love Kellog's Corn Flakes, but if they ate muesli in their home no one would really know. But not so much with smart phones, and Samsung struggles that they pay top dollars to celebrities to endorse Samsing phones but then go on and tweet and take pictures with iPhones.

 

 

Jiamei Li's curator insight, August 15, 2014 1:35 AM

This is an interesting topic for marketing communication barrier. The Oscar host made Samsung's promotional efforts fail to communicate the right information to the target audience such as post unclear selfie. The worse thing is the host using iPhone to tweet.It seems to help iPhone to promote their product instead of promoting Samsung. It is marketing communication barriers, The marketer of Samsung lack of the right marketing promotional strategies by carefully design the process which make them waste of money and embarrass the brand image. 

Rescooped by casey koekemoer from Marketing in Motion
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Oscars host Ellen DeGeneres poses for Samsung sponsored selfie, but tweets from her iPhone

Oscars host Ellen DeGeneres poses for Samsung sponsored selfie, but tweets from her iPhone | communication barriers | Scoop.it
Samsung's promotional efforts to pose celebrities at the Oscars next to its products took an embarrassing turn when the host of the event, Ellen DeGeneres, tweeted before, during and after the event from her iPhone.

Via Joachim Scholz, PhD
more...
Joachim Scholz, PhD's curator insight, March 4, 2014 6:08 AM

Samsung has used celebrity endorsement for quite a while to market their top smart phones, but the difficulties are immense when it comes to something so inherently social as smart phones. Ellen DeGeneres, Franz Beckenbauer, and David Beckham could easily tell the world how much they love Kellog's Corn Flakes, but if they ate muesli in their home no one would really know. But not so much with smart phones, and Samsung struggles that they pay top dollars to celebrities to endorse Samsing phones but then go on and tweet and take pictures with iPhones.

 

 

Jiamei Li's curator insight, August 15, 2014 1:35 AM

This is an interesting topic for marketing communication barrier. The Oscar host made Samsung's promotional efforts fail to communicate the right information to the target audience such as post unclear selfie. The worse thing is the host using iPhone to tweet.It seems to help iPhone to promote their product instead of promoting Samsung. It is marketing communication barriers, The marketer of Samsung lack of the right marketing promotional strategies by carefully design the process which make them waste of money and embarrass the brand image.