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Top 5 Technology Trends for Healthcare

Top 5 Technology Trends for Healthcare | buy online pharmacy | Scoop.it

It's been a challenging year for the healthcare industry - new payment models and regulatory changes combined with big data and tech innovations have forced healthcare providers to rapidly adapt their practices at all levels of healthcare management and delivery. With big changes on the horizon and uncertainty everywhere, one thing providers can count on is that technology will continue to play a bigger and bigger role in health care services and delivery in the coming year.

 

In a shaky regulatory environment, the healthcare providers that survive and thrive will be the ones that quickly adapt to the needs of the patient by adopting the latest innovations. With healthcare premiums set to rise across the country and growing transparency regarding service costs, patients will be raising their expectations for quality of care in 2018, giving the upper hand to facilities that invest in infrastructure that meets patient engagement requirements and improves business processes.

 

In this article, we've highlighted our picks for the top 5 healthcare technology trends of the year. In our view, these should be major areas of concern for healthcare IT departments. How will your healthcare facility address these trends over the next 12 months?

 

Telemedicine an Expanding Service Area for Healthcare Providers


Telemedicine will play a bigger role in our healthcare systems than ever before. With increasing life expectancy, treatment for the elderly and those who may face issues with mobility or feasibility of transportation is heavily supported by telemedicine solutions that allow physicians and specialists to interact with their patients remotely, using video conferencing technology.

 

Although telemedicine saw significant adoption throughout 2017, growth drivers for the future include a rise in leaner and more expensive health care plans and the growing prevalence of value-based compensation for healthcare providers. Telemedicine helps to minimize external and incidental costs associated with obtaining health care, enhancing patient engagement at a time where growing premiums for health care insurance are threatening access to health care services for at-risk groups.

 

Cloud Computing Grows in Importance for Healthcare Facilities


A study conducted by Black Book, a leading research firm in healthcare information technology, found that 55% of hospital Corporate Information Officers (CIOs) expressed confidence in their cloud application strategies, but that many had not yet invested in cloud storage for disaster recovery.

 

Other studies have estimated that 65% of interactions between patients and healthcare facilities will take place via mobile devices in 2018. 80% of doctors are already using smartphones and medical applications, while 72% use smartphones to access drug data on a regular basis.

 

It's clear that mobile data and communications will play a big role in the modern hospital, and those who invest in cloud infrastructure that adequately supports the volume of interactions that take place in a healthcare setting will benefit from improved performance and patient satisfaction.

 

Big Data Solutions for Population Health Management


New technology continues to unveil new possibilities in the world of medicine, and healthcare facilities are starting to understand how a robust cloud infrastructure and real-time EHR tracking can be used to facilitate population health management. Nearly all hospitals with 200 beds or fewer say they're not adequately capturing all the information needed for actionable population health analytics, according to Black Book.

 

How will hospitals solve this problem? Electronic data warehouses that capture data from thousands of EHR updates per day and use risk modeling to assess population health are the way of the future, and it's likely that they will be adopted on a large scale by the largest hospitals. Still, those with large-scale data monitoring solutions still face difficulties in effectively storing and managing EHR data along with financials, labor, and supply chain information.

 

Improvements Coming for EHR and Interoperability


The EHR mandate has seen widespread adoption throughout our healthcare system, especially in hospitals and larger healthcare facilities, but it's crucial that EHR vendors continue to adapt to new requirements.

 

For example, the new Medicare Access and CHIP Reauthorization Act 2015 (MACRA) may not be supported by all EHR vendors, and many EHRs do not support the level of record keeping that would be required for meaningful application of pay-for-performance reimbursement structures. These structures require features that most EHRs just don't have today, like the ability to track contractual payment agreements or assess the contribution to care.

 

Facing pressure from many sides, interoperability is becoming a concern for facilities that want to upgrade their infrastructure and data analytics, but require support from EHR vendors and other service providers, and regulatory relief while making the required upgrades. The successful healthcare facility of the future will effectively integrate EHR records, big data analytics, population health management, and a robust cloud infrastructure that supports it all, and this will require extensive cooperation and collaboration between healthcare providers, EHR vendors, insurance firms, and other stakeholders.

 

The Internet of Things (IoT) Could Change Everything


Are big innovations in the Internet of Things on the horizon for healthcare facilities? We definitely think so, and it's the facilities that upgrade their computing capabilities that will be set to take advantage as medical device companies roll out an increasing number of products that can plug into the hospital's internal networks for tracking and operation.

 

Wearable devices that allow physicians to receive real-time emergency updates on patient welfare and respond accordingly will impact patient expectations for standards of care in the coming years, and hospitals with monitoring systems that leverage the IoT will find business systems improvements at every turn.

 

Patients could be empowered to test their own vitals, using wearable devices to measure their heart rate and pulse, or even to conduct an ECG whose results can be transmitted automatically to healthcare providers through the hospital's cloud storage system. This could improve healthcare outcomes and positively impact labor costs, but only for those who invest in the infrastructure and interoperability measures to support it.

 

Conclusion


Healthcare is undergoing a period of significant change in many ways. While it's unclear how healthcare insurance and accessibility will look in the coming years, pressures like increasing cost transparency and pay-for-performance will force hospitals to continue finding cost-savings and efficiency through adopting the latest technologies and working with vendors to continue meeting the needs of an aging, and increasingly more demanding, patient population.


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The Histrionic Sensibility in Social Media and Medicine

All doctors play a part. More than fifty years ago, the sociologist Erving Goffman memorably wrote about the dramatic nature of professional life in his book The Presentation of Self in Everyday Life. The appeal of this theory is intuitive; I suspect all doctors in the course of their work have experienced an acute sensation of being “on stage” — of acting out a role that requires the appropriate blocking, diction, and costume.

On social media, we also play a part. Anyone who’s shouted in exasperation that they’re “sick of all the drama online” has sensed this. If you’ve criticized digital tropes like Clickbait-style headlines or judgemental internet mobs, you understand the kind of act that often goes viral. This histrionic sensibility is omnipresent in online communities. The mild-mannered professor becomes a rabid critic of the president on Twitter. Your church-going uncle has nothing but nasty, unsympathetic things to say about liberals on Facebook.

In medicine, the histrionic sensibility includes presenting our shortcomings as catastrophic and advances as miraculous.

I take professionalism seriously, and while the medical profession can be stodgy, our standards and ethics are a large part of what attracted me to the field. I often wonder whether the desultory online communication that has become ubiquitous is inherently in conflict with medical professionalism.

Transgressive Roles for Doctors on Social Media

I think it’s worth exploring online drama in the medical community by asking what value modern communication styles can bring to medical dialogue, rather than assuming a destructive intent.

Take for example cardiologist Dr. Darrel Francis, a participant the recent ORBITA study on coronary artery stenting, who is notoriously sardonic on Twitter, responding to critique with mocking dismissal, rather than a more common bookish gravity. I find Dr. Francis highly efficient in responding to the slew of critiques his provocative ideas inevitably bring.

I suspect that had Dr. Francis adopted a weighty attitude, it could bog everything down, of making insubstantial ideas seem weightier than they are. The internet has manufactured an endless supply of bad arguments. We are unequivocally drowning in logical fallacies, misreadings of the primary literature (unintentional and otherwise), and narratives driven by bad faith and political expediency.

Dr. Francis and his colleague Dr. Rasha Al-Lamee, for their part, have flawlessly deployed the histrionic sensibility in their recent response to a series of letters about the ORBITA clinical trial. Reading their reply, it felt as if Twitter had leapt into the pages of The Lancet. For example, in their reply Drs. Francis and Al-Lamee teased that some critics may not understand how randomized clinical trials work or had an “instinct to invalidate the trial” because it contradicted the status quo. Drs. Francis and Al-Lamee dismissed the dumb ideas for what they were, and addressed serious ideas seriously. And, of course, they were quite pithy, which it turns out is a cunning strategy for getting people to read what you write.

Sarcasm, parody, and drama, when deftly deployed, focus attention better than any of the more earnest modes of communication. A 4,000-word New Yorker or Atlantic article can deconstruct a bad argument quite well, but a laconic satire in McSweeney’s is profoundly apocalyptic to a stupid idea or ill-informed person. Contrast this biting Atlantic profile of Trump advisor Stephen Miller to this literally wordless McSweeney’s article on Donald Trump’s summer reading list. The latter is made for the internet age.

Drama and wit are likely the only viable exception to what is now termed “Brandolini’s Law,” which is that “the amount of energy needed to refute bullshit is an order of magnitude bigger than that needed to produce it.” The efficiency of role-playing is a practical matter, as the role of the pedantic academic is sluggish compared to the dialectical speed of contemporary online dialogue.

This histrionic sensibility is not only more efficient but more democratic. You don’t need to examine someone’s CV before you have a laugh. Provoking reactions — laughter, intrigue, passion, even offense — is often a way of opening the mind to unexpected ideas and voices. Scholarship has been inextricably linked to pedigree, while the best art has unraveled it.

Successful participation in online dialogue does require a certain amount of fluency, and this will inevitably exclude some valuable opinions while amplifying surprisingly vital ones. A willingness to clarify, backtrack, and translate will be essential if physicians are to successfully engage in modern online communication. We must be polyglots now.

When Comedy Turns Tragic

I’ve admittedly downplayed the dangers of online play-acting in medicine. Not everyone is “in on the game.” A dry irony easily turns sour. Take a recent controversy that transcended Twitter, landing in the pages of a medical publication called The Cancer Letter. Dr. Vinay Prasad is an academic oncologist whose online presence is gaining steam. In one recent episode, he combined his expertise of evidence-based medicine with online slang to tweetthis empirical bon mot: “Run a positive [clinical] trial or STFU.”

I wouldn’t have known about this except The Cancer Letter dedicated nearly an entire issue to Dr. Prasad’s Twitter usage and research. They took special care in explaining to their audience what “STFU” stood for.

But some of Dr. Prasad’s oncology colleagues were offended and seemed to take the whole situation as emblematic of a crass and lax approach to medical research. In a subsequent series of tweets, Dr. Prasad publicly accused a senior oncologist of instigating The Cancer Letter investigation as part of a pattern of harassment. (I can’t speak to the veracity of the claims.) There is no irony here, no sly backing away. Instead, prominent physicians were hashing out a personal beef online. I’m certainly uncomfortable with this idea, as I suspect many in the community are.

Social Media (and its Drama) Enables a Play of Ideas

Personal disputes are not new to science and medicine. Certainly, worse comments have been made in private, and absolute monuments of passive aggression have always taken place in the scholarly literature — Isaac Newton and Robert Hooke created the discursive mode in science as much as they birthed its underlying theories.

The sword of theatricality is double-edged. In the long run, it will succeed best in medicine when it is wielded at ideas and not people. Memes, satire, and politicism, among other theatrical modes, can encourage us to separate ideas from the people who espouse them, to laugh off the wrongness within ourselves and others, to let go of the deadly scientific blunders that continue to weigh us down with tradition and deference over evidence.

Benjamin Mazer, MD, is a pathology resident at Yale-New Haven Hospital. His views are his own, and he reports no conflicts of interest


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The best pharma tweeters in the UK - 

The best pharma tweeters in the UK -  | buy online pharmacy | Scoop.it
A new report looks at the effectiveness of dedicated UK twitter accounts for pharma companies

Bayer, MSD and AbbVie have topped  a new ranking of pharma companies’ UK Twitter usage.

The Pharma Social Media Series: UK Twitter Ranking – Summer 2018, developed by Owen Health and firstlight PR, takes a snapshot of the Twitter performance of 11 pharma companies who have dedicated UK accounts – AbbVie, AstraZeneca, Bayer, Boehringer Ingelheim, Daiichi Sankyo, MSD, Novartis, Pfizer, Roche, Sanofi and Teva.

“We wanted to see whether pharma companies were using social as a part of a multichannel marketing strategy or not,” says Steve Sponder, director of Owen Health. “And we wanted to see the impact this was having on the quality of their social channels. We’ve seen first-hand the challenges presented by the social platforms morphing into paid platforms for many global brands from other industries e.g. retail, entertainment and automotive, and felt it was time to delve deeper into pharma.”

Bayer, MSD and AbbVie ranked highest with overall performance scores of 66, 65 and 59 respectively (see table below).


These scores were calculated using various data points which take the following attributes into consideration:

  • Authority – Is the Twitter account verified?
  • Reach – How many people are following the account?
  • Active – How frequent are the tweets?
  • Engagement – How much response are the tweets receiving?
  • Influence – How much influence does the account have?

Only Bayer, MSD, AbbVie and Roche had verified accounts. The companies with the highest reach were Sanofi and Bayer with 4,164 and 4,084 followers respectively. Novartis, AstraZeneca and Pfizer were ahead of the pack on account activity, which was measured by the number of tweets posted over the course of a month. The most influential UK companies on Twitter were Boehringer Ingelheim, AstraZeneca and Novartis, measured using the Klout system, which uses data points such as follower count, retweets, list memberships, how many spam/dead accounts are following a company, how influential the people who retweet the companies were and unique mentions (see table below).


Engagement, meanwhile, was measured by creating a weighted formula, incorporating likes, retweets and replies, which produced an engagement score for each account (see graph below). This score was normalised, taking into account the number of followers and the volume of tweets sent during the period. Pfizer, MSD and Teva had the highest engagement scores via this method, and placed well ahead of the other companies.


Sponder says that content about patient conditions received the most engagement: “This took various shapes, from supporting various charities to Pfizer’s request for tech start-ups with a passion for patients to join their HealthcareHub.

“This showed us that companies need to ensure that the content strategy and the content represents the values and purpose of that company – it must be genuine. That might seem obvious, but you’d be surprised. Then bringing the content to life through interesting and distinctive storytelling makes a real difference. Finally, don’t think the job is done when the content is developed. Meaningful budgets for content promotion isn’t a nice to have, it’s a necessity.”

He adds: “Vanity metrics of community size could actually be detrimental to the brand if there isn’t the commitment to ensure the community can be engaged. We saw in our research that there is a correlation between large community size and low engagement, hence the danger of ‘zombie communities’. If there is no commitment to investment in engaging a large community then maybe an alternative strategy should be considered.

“We saw a similar ‘zombie community’ effect in our Global Pharma Twitter Ranking earlier in the year. However, an interesting comparison between the two rankings was whether the company had decided to have a separate UK Twitter account or not and if they did, how different the performances were between the global and UK Twitter profiles. This would suggest that a best practice global model has yet to be agreed across the industry.”

As such, the report concludes that the best approach is for companies to put the interests of their target audiences at the centre of a social media strategy, whereas broadcasting information with no thought adds little value for the company or the audiences they are trying to reach.

“Too many [companies] seem to struggle with their identity and purpose,” the report says. “Committing to a robust content marketing plan, which delivers relevant and distinctive content for their UK Twitter account is vital and can be done at scale and in a cost-effective manner. Working smarter not harder is true when it comes to Twitter content.

“Without this they’re just playing lip service to social; at best missing opportunities and at worst damaging their corporate brand.”


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Should Hospitals Still Aim for a #1 SEO Ranking?

Should Hospitals Still Aim for a #1 SEO Ranking? | buy online pharmacy | Scoop.it

A top search ranking may be harder to achieve than it once was, but hospitals shouldn’t despair. Quality content and conversion-driven strategies can still improve SEO rankings and turn leads into patients.

Like many aspects of digital marketing, SEO is continuously evolving. As search engines have become more nuanced, search engine results pages (SERPs) have begun to include pay-per-click (PPC) ads, social media information, news, videos, and local maps. These additional features may have hospitals asking: is a #1 SEO ranking achievable or even relevant?

Fortunately, hospitals don’t necessarily need to aim for the top result to have success. Your hospital can still build an engaged audience by developing high-quality, informative content.

By addressing users’ specific interests and establishing yourself as an authority on a particular topic, you can increase click-through-rates (CTRs) and generate valuable conversions. Here are five tools that your hospital can use to attract new patients without obsessing over that number one spot.

1. Informative copy and a friendly user experience

2016 survey showed that for many patients, website usability is more important that trustworthiness when it comes to choosing a healthcare provider. That’s why it’s important to make your website visually appealing, easy to navigate, and quickly scannable.

Quality content is also an important ranking factor for Google. To take advantage of this, make sure that your copy is clear, concise, and relevant to target patient populations. Instead of packing each page full of general keywords, focus on writing descriptions that are compelling, concise, and informative for patients seeking information about your services or doctors.

2. Landing pages dedicated to specific conditions

Patients often get lost or confused when they have to search through a hospital’s general website to find the information they need. Creating a specific landing page is an effective way to speak directly to their needs and highlight applicable treatment options.

Plus, landing pages can help hospitals rank higher for a particular condition, as opposed to trying to rank the entire site. By including narrower long tail keywords relevant to the condition at hand, you increase your chances of being noticed by Google’s algorithms and showing up in SERPs.

3. Smart keyword choice

As mentioned above, long tail keywords cater to users’ precise interests, such as “rotator cuff surgery near me” or “local laser ablation for varicose veins.” Unlike more general keywords, these highly specific and localized search terms target patients who are looking for treatment, rather than those who are simply gathering information.

Instead of competing with the plethora of established resources on a given condition, these keywords help your hospital get in front of patients who are close to conversion without an inordinate amount of effort.

4. Focus on conversion

It’s not enough to generate a lot of traffic to your site or landing page — you want patients to move forward by providing their contact information or scheduling an appointment. In order to increase conversions, you’ll need to have a clear and visible call to action (CTA) on your website.

Your contact information and phone number should be easy to find, and your patient forms should be simple and intuitive. When visitors are able to quickly locate information that is relevant to their condition, they are more likely to pursue treatment at your hospital. Make sure to keep language consistent across all your touchpoints so potential patients have a cohesive experience.

5. Continual optimization

The digital marketing landscape is constantly changing, so it’s important for hospital marketing teams to check in regularly for best practices. Do regular searches to see how your hospital shows up in SERPs and what your website looks like on mobile. As 40% of users will leave a page that takes longer than three seconds to load, it’s also important that your site speed is up to par. You can use Google’s PageSpeed Insights to see what’s slowing down your page and how to make simple improvements.

While there are strategic ways medical marketers can increase their SEO rankings, it’s important to remember that being the top search result isn’t necessarily the key to success. Instead, patients are increasingly looking for relevant information that speaks to their needs. By providing engaging copy and a positive user experience, your hospital is likely to build a loyal audience and see an increase in conversions. Ultimately, Google recognizes quality content, which means that your continued success will likely boost your SEO rankings as well.


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Making the most of social media 

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We are rapidly entering a digital age of healthcare with innovations such as an app that acts as a life coach for emotional resilience, and the British National Formulary being available online and in an app, thus avoiding the need to search high and low for that huge hard copy book. So, why are our healthcare students still so reluctant to utilise social media for the fantastic tool that it is?

I believe that student nurses shouldn’t be afraid of social media, but it should still be their choice as to how much they use it in relation to their studies. But I hope by reading this, you will see how it can be used for your benefit and that of your patients too.

It still seems to be common practice at university induction weeks to scaremonger the freshers… “Do you really need 1000+ friends on your Facebook profile?”, “Make sure people can’t find you and your drunken photographs, it’s not a good image for nursing.”, and “Social media posts can lead to you being removed from the course.” were a few of the things I have heard personally. And whilst there is some truth to this, it’s the wrong way to deliver the message. 

As nurses, we do have to abide by the NMC Code of Conduct (2015), and there is some handy guidance on the use of social media. But that doesn’t mean that we should scare our next generation of nurses from using it. After all, with the drop in applications for nurse education from mature students, our workforce is soon to have a vast number of Generation Z in our midst. The digital natives, who have grown up with technology at their fingertips.

Social media can be used to build your network and community with the help of platforms such as Twitter. There are over 75,000 nurses using Twitter – connecting with them opens the door to an enhanced level of knowledge through their experience. I’ve recently learned that you can’t possibly be the expert of everything, however you can know a lot of experts. They’re more than willing to share this knowledge with you, all you need to do is ask. Ultimately, it will benefit our patients in the long run. Accounts that I would recommend to follow are @StNurseProject, @RCNStudents, and @WeStudentNurse to start you off. 

By using social media, you’ll be one of the first to know about exciting events and conferences. No more stumbling across it in a magazine, or being told by a lecturer and then finding out the closing date was two weeks ago. You find out straight away, so long as you’re following the right accounts. In March I attended a ‘Making Healthcare Human’ conference hosted by @PointofCareFdn and I was the only student nurse in attendance. I have already used some of the learning gained from that conference in my academic work – this proves that it’s not just about building your network, it’s about what you learn from these events.

The most important positive outcome of using social media as a student nurse, is the support network you will build. I don’t need to tell you that being a student nurse is tough, you know that, you’re living it right now. Some of these people, these accounts you follow, you will probably never meet face to face. But that doesn’t stop them from caring, empathising, and supporting you. It’s a special thing to be a part of. 

To finish, I know that I am very pro social media (can you tell?!). But, as I stated at the start of this post, it is completely up to you how much or little you choose to utilise it. It is personal to you, and it doesn’t matter what your peers are doing, please don’t feel that you are missing out or getting left behind because you’re not logged in 24/7. It is just as important for your mental health to take a break from social media, don’t let it take over your life. It’s all about balance, easier said than done I know!


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The Periop Life -5 Tips for Growing Your Practice Through Social Media 

The Periop Life -5 Tips for Growing Your Practice Through Social Media  | buy online pharmacy | Scoop.it

Are you interested in expanding your nursing practice? I’ve expanded my practice through social media and it’s given me an exciting and even lucrative way to build my career as a nurse entrepreneur.

I began dabbling in social media when I was three years into my nursing practice and feeling the need to explore my nursing career in new ways. Writing and talking about nursing was always exciting and it was a natural path to launch a nursing blog where I could share my on-the-job pearls of wisdom for new nurses.

It wasn’t long before the blog took off and there were thousands of followers who sent many notes of encouragement and appreciation for the posts. One nurse sent a message of thanks for sharing a post about an experience with identifying the earliest signs of decline in my neuro patients. With this knowledge I shared, she was able to see the signs in her patient and contacted family members in time for them to say goodbye.

Lessons Learned

In the five years since starting the blog, I’ve learned that the possibilities open to nurse entrepreneurs are only limited by our fears.

When we gain the courage to speak up and learn how to use social media to connect with our nursing community, we can find new ways to support each other and share our unique perspectives on all aspects of nursing—from the nitty-gritty practice details of our specialty to advocacy efforts that apply to all nurses.

Ready to incorporate social media into your nursing practice? Here are five important tips.

Be Responsible—Once you put an RN behind your name online, you are representing your profession. If you share patient stories, you have to change them enough and remove all identifiers to protect your patient’s privacy in accordance with your hospital policy. Social media policies can vary widely from hospital to hospital so be very familiar with your hospital’s specific policy on using social media.

Be Authentic—To really connect with your community online you can’t sound sterile or give canned responses. Success lies in honing your message to feel genuine and resonate with other nurses.

Be Strategic—Choose a few online platforms to focus on and master, even if they feel intimidating. For example, Twitter can take time to understand, but it has a really active community of nurses. Start by following nurses on Twitter and re-tweeting a tweet you like.

Be Ready to Disconnect—With social media, it’s important to establish boundaries and stick to them—for yourself and for your followers. As a nurse, wife, and mom, as well as a nurse entrepreneur, I commit to only looking or responding to social media communications at designated times in my day. I’ve also established an understanding with my followers that I will reply within a certain time span and not immediately.

Be Brave—You might feel intimidated to speak up on social media but I encourage you to think about the extensive practice knowledge you can share and gain with nurses all over the world. Then get connected and start sharing.


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Doctors of all specialties are voracious information gatherers in their quest to “keep up” and better serve their patient populations. With so many media choices and content types, publishers and pharmaceutical marketers alike must be experts in understanding MD preferences in order to provide the information they want in the channel(s) and formats they prefer.

Frontline Medical Communications engaged with roughly 1,700 physicians in 16 specialties to find out more about their practice-related multi-media information consumption patterns, as well as future trends. We uncovered some big-picture takeaways—some of them a bit of a surprise—as well as considerable details at various levels: Specialty, age, channel/media source, and content type.

The Big Picture

  • Cardiologists are in a class by themselves in terms of multichannel utilization and willingness to try new modalities.
  • Hem-Oncs and neurologists (and, to a lesser degree, internal medicine specialists) are of a similar ilk, but are not quite as progressive as cardiologists. IMs are more like cardiologists than family practice docs in their content consumption patterns.
  • Emergency medicine physicians and general surgeons are outliers—with dermatologists close behind. All are less conventional and eager to try new media.
  • FM and pediatric MDs (primary care) seem overwhelmed (too much to know?)—and often do not have enough time for print or alternative media.
  • OB/GYNs appeared in the “use least” category of many channels/content types.
  • Rheumatologists are among the least digitally focused—although it is a mixed bag. They are leaders in accessing information via eNewsletters.

The Details of Multichannel Engagement

At 208 minutes a day, Electronic Health Records/Electronic Medical Documents are far and away the most “engaged with” information/media source—with older physicians spending an average of 40 minutes longer then their younger counterparts. Organic search engines (42 minutes a day), medical websites (34 minutes), and indexing sites such as PubMed (31 minutes) round out the top three. Print publications/journals and newsletters are close behind at 25 and 21 minutes, respectively.

The survey inquired about 14 distinct media sources that physicians tend to use; here is snapshot of just a few key sources:

Approximately 89% of physicians engage with print publications and journals in some way as part of a multichannel strategy to obtain information. Cardiologists (42 minutes a day!), hematologists-oncologists, neurologists, and IM docs engage with print the most, while general surgeons (17 minutes a day), emergency medicine docs, OB/GYNs, and pediatric physicians engage the least. On average, while cardiologists, psychologists, and hematologists-oncologists are much more likely to increase than decrease print usage in the next 12 to 24 months, infectious disease docs, endocrinologists, and general and orthopedic surgeons are most likely to go in the opposite direction.

Print in the Digital Era

When asked about print viability in the digital era, 40% of physicians said they prefer using print and digital as part of a multichannel strategy to procure information. Thirty-four percent said print was necessary for “lean back” reading outside of the office and 26% said that, in the future, they will have no time for print given time demands and a preference for digital sources.

Digitally speaking, virtually all physicians visit medical websites during the course of their day, with hemotologists-oncologists, (42 minutes), IM doctors, cardiologists and neurologists engaged the most. General surgeons (25 minutes), psychologists, dermatologists, and infectious disease docs use medical websites the least. Regarding medical eNewsletters, fans tend to be older physicians in general and cardiologists, gastroenterologists, neurologists, pediatricians, and rheumatologists specifically. More than 25% of EM docs, pediatricians, and orthopedic/general surgeons do not engage with eNewsletters at all. And that’s not a typo as it relates to pediatricians!

Podcasts are gaining steam, although close to 40% of all MDs do not engage at all. Cardiologists and EM physicians are the biggest users, followed by IM docs and psychologists. About half of all physicians use some form of social media professionally—appreciably less than the top media sources as per above. In the case of Twitter, for example, dermatologists, neurologists, and cardiologists lead the charge with this type of engagement, although they use it only sporadically.

Future Trends

In looking at future use of all 14 media sources, we asked physicians if they plan to increase use (10-, 20-, or more than 30%), decrease use (10-, 20-, or more than 30%), or “remain the same” in the next 12 to 24 months. Many docs told us that they plan to remain the same on many counts—from a low of 56% for medical websites and print publications/journals to 70% for podcasts and more than 80% for videos. The largest “expected” increase in use was in online search, medical websites, and mobile apps, while the smallest increase was in medical supplements and social media.

While younger doctors (under 45 years of age) generally plan to increase use of online indexing searches (e.g., PubMed or UpToDate), medical websites, podcasts, and “commentary” videos the most, older physicians plan to increase use of organic search (Google), medical eNewsletters, and MD-only social networks such as SERMO. Every specialty plans to increase usage of medical websites. Cardiologists expect to increase use of podcasts, eNewsletters, and Twitter—a trifecta for an information-hungry specialty. Neurologists are not far behind in this rarified air, with hematologists-oncologists increasingly engaging with podcasts.


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Can Yelp help you find a hospital — a good one?

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Looking for a restaurant recommendation? A hair salon? A tailor?

Online review sites such as Yelp have become the go-to places to research so many kinds of businesses.

But what about hospitals? Can you click your way to the best hospital for you?

A new study out of Indiana University suggests that when it comes to patient experience, crowdsourced review websites are a decent barometer. But although Yelp may be able to tell you how friendly the staff was or how responsive the billing office was, these reviews won't do much to help you gauge other important qualities, such as patient safety and quality of care.

 

Still, patients are increasingly turning to social media and crowdsourced reviews to inform their decisions about where to go for care. That — as well as increased attention by Medicare to patient surveys —  is changing how hospitals factor patient opinion into their business models.

Hospitals are hiring patient experience officers and building up social media teams to use such platforms to promote their brand, fend off negative publicity, and learn from feedback they may not be receiving directly through more formal patient surveys.

"The social sentiment can be extremely powerful when it comes to health-care decision-making, when it comes to health-care reputation," said Dwight McBee, the chief experience officer at Temple Health. "There's a lot of power in word of mouth, and we see that playing out in the online environment."

‘There’s no great tool’

Researchers at Indiana University aimed to compare hospital ratings from Yelp, Facebook, and Google against the U.S. Centers for Medicare and Medicaid Services' Hospital Compare, a federal data-driven evaluation of hospital performance based on self-reported metrics and patient surveys.

 

Review sites, such as Yelp, are known for their hot and cold entries from people who  had either a great or terrible experience, not so much for middling reports. That could make them unreliable.

"We typically think when people write about other kinds of businesses, it's because they had an extreme experience — either they loved it or they hated it," said Victoria Perez, an assistant professor at Indiana University's School of Public and Environmental Affairs, who co-authored the study.

But researchers found that hospitals' crowdsourced rating lined up pretty well with their patient experience rating in Hospital Compare, Perez said.

The highest-ranked hospitals on crowdsourced sites were also the highest ranked in Hospital Compare's patient experience ratings 50 percent to 60 percent of the time, according to the study published in the peer-reviewed journal Health Services Research.

 

The federal patient survey asks questions about how well medical staff communicated with patients, whether they adequately explained medication and recovery instructions, and how quickly staff responded to requests for help — all experiences often described in Yelp reviews, too.

But researchers also found that 40 percent of the time, the hospitals with the highest crowdsourced ratings had among the lowest scores for patient safety and quality in Hospital Compare, such as pneumonia death rate and the number of patients who returned to the hospital within 30 days.

"When we think about what is a good hospital or a bad hospital, it's easy to get distracted by amenities that make your experience better," Perez said. "People may think those things are correlated, but we find, in fact, they're not correlated at all."

Hospital Compare may be a better source for information about important features such as infection rates, but the tool can be cumbersome for users who aren't sure how to navigate the dozens of metrics measured.

 

"There's no great tool. The lesson in all this is there's difficulty with all these reviews and comparison tools. There isn't a one-size-fits-all, but it's important for patients to do their homework," said Michael Consuelos, senior vice president of clinical integration for the Hospital and Healthsystem Association of Pennsylvania.

Using data from   Hospital Compare, the association developed its own database of Pennsylvania hospitals, called Care in Pennsylvania, where patients can compare hospital performance in specific areas, such as cardiac care or obstetrics

Hospitals use Yelp, too

Still, the trend of social media and online reviewing shows no sign of ending.

 
 

Main Line Health's social media team is constantly scanning such sites as Twitter and Facebook, as well as Yelp and other review sites, for patient comments. They respond to patients as quickly as they can — even if only to say "we're looking into it" — and relay comments to the relevant care units.

The real-time responses ensure that patients know that  their concerns are being taken seriously. More important, listening to patients is crucial to safety and quality, said Barbara Wadsworth, senior vice president of patient services and chief nursing officer at Main Line.

"You can have the best doctor or best nurse, but if they're not kind to the patient and the patient doesn't feel comfortable asking questions," they may not get the care they need, Wadsworth said.

Penn Medicine decided to "get ahead" of online review websites by integrating the reviews it collects from third-party patient surveys into doctor's profiles, said Craig Loundas, an associate vice president who leads patient experience.

A review committee weeds out comments deemed "slanderous," that call into question a doctor's clinical competency and could damage a reputation, so patients aren't getting a completely unfiltered view. This type of comment accounts for about 4 percent of  165,000 comments gathered. Any serious concerns are investigated internally, even if the comment isn't posted, Loundas said.

Online reviews often capture feedback that hospitals won't get from the scripted patient surveys they ask some people to complete, said Raina Merchant, director of Penn Medicine for Digital Health, who has studied how health systems can learn from Yelp.

For example, Yelp reviews are often written by the person who brought a friend or relative to the hospital. Caregivers are easy to overlook in a patient experience survey but could be crucial in deciding where a family goes for care, such as if an adult child is bringing a parent to the hospital.

"What these more crowdsourced sites add is additional, sometimes more nuanced, information that's also important," Merchant said. "We don't have a standardized way for asking about the views of the support people who come with you to the hospital."

Earlier this year, Temple Health launched a new "social listening" campaign that monitors 60 social media platforms and websites where patients may be talking about their experience at Temple. The exercise has produced some helpful lessons for staff, such as how much patients value even fleeting interactions with medical and administrative personnel.

"We've leaned into this new change and found it extremely beneficial," McBee said. "Those who don't choose to embrace this leave a lot of valuable feedback from their patients on the table."

• • •

The online tool  allows you to compare up to three hospitals. Charts compare local hospitals' ratings with state and national averages.

  • Hospital Compare evaluates hospitals on dozens of metrics and combines ratings in smaller categories into an overall five-star rating. So don't look at just the overall star rating — hospitals with an overall high star rating may not score as high in individual service areas.
  • Focus on metrics that are most relevant to your needs. For example, if you are pregnant, look specifically at a hospital's rating for early deliveries that weren't medically necessary. The tool also offers details on death rates, infection rates, and unplanned return visits for specific procedures, such as a knee replacement or heart attack.
  • Hospital Compare's "Timely and Effective Care" section includes metrics on emergency departments that could be useful if you live near multiple hospitals and want to establish a family emergency plan. Here you can see each hospitals' average ER wait times and patients who left without being seen, compared with state and national averages.

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It's been a challenging year for the healthcare industry - new payment models and regulatory changes combined with big data and tech innovations have forced healthcare providers to rapidly adapt their practices at all levels of healthcare management and delivery. With big changes on the horizon and uncertainty everywhere, one thing providers can count on is that technology will continue to play a bigger and bigger role in health care services and delivery in the coming year.

 

In a shaky regulatory environment, the healthcare providers that survive and thrive will be the ones that quickly adapt to the needs of the patient by adopting the latest innovations. With healthcare premiums set to rise across the country and growing transparency regarding service costs, patients will be raising their expectations for quality of care in 2018, giving the upper hand to facilities that invest in infrastructure that meets patient engagement requirements and improves business processes.

 

In this article, we've highlighted our picks for the top 5 healthcare technology trends of the year. In our view, these should be major areas of concern for healthcare IT departments. How will your healthcare facility address these trends over the next 12 months?

 

Telemedicine an Expanding Service Area for Healthcare Providers


Telemedicine will play a bigger role in our healthcare systems than ever before. With increasing life expectancy, treatment for the elderly and those who may face issues with mobility or feasibility of transportation is heavily supported by telemedicine solutions that allow physicians and specialists to interact with their patients remotely, using video conferencing technology.

 

Although telemedicine saw significant adoption throughout 2017, growth drivers for the future include a rise in leaner and more expensive health care plans and the growing prevalence of value-based compensation for healthcare providers. Telemedicine helps to minimize external and incidental costs associated with obtaining health care, enhancing patient engagement at a time where growing premiums for health care insurance are threatening access to health care services for at-risk groups.

 

Cloud Computing Grows in Importance for Healthcare Facilities


A study conducted by Black Book, a leading research firm in healthcare information technology, found that 55% of hospital Corporate Information Officers (CIOs) expressed confidence in their cloud application strategies, but that many had not yet invested in cloud storage for disaster recovery.

 

Other studies have estimated that 65% of interactions between patients and healthcare facilities will take place via mobile devices in 2018. 80% of doctors are already using smartphones and medical applications, while 72% use smartphones to access drug data on a regular basis.

 

It's clear that mobile data and communications will play a big role in the modern hospital, and those who invest in cloud infrastructure that adequately supports the volume of interactions that take place in a healthcare setting will benefit from improved performance and patient satisfaction.

 

Big Data Solutions for Population Health Management


New technology continues to unveil new possibilities in the world of medicine, and healthcare facilities are starting to understand how a robust cloud infrastructure and real-time EHR tracking can be used to facilitate population health management. Nearly all hospitals with 200 beds or fewer say they're not adequately capturing all the information needed for actionable population health analytics, according to Black Book.

 

How will hospitals solve this problem? Electronic data warehouses that capture data from thousands of EHR updates per day and use risk modeling to assess population health are the way of the future, and it's likely that they will be adopted on a large scale by the largest hospitals. Still, those with large-scale data monitoring solutions still face difficulties in effectively storing and managing EHR data along with financials, labor, and supply chain information.

 

Improvements Coming for EHR and Interoperability


The EHR mandate has seen widespread adoption throughout our healthcare system, especially in hospitals and larger healthcare facilities, but it's crucial that EHR vendors continue to adapt to new requirements.

 

For example, the new Medicare Access and CHIP Reauthorization Act 2015 (MACRA) may not be supported by all EHR vendors, and many EHRs do not support the level of record keeping that would be required for meaningful application of pay-for-performance reimbursement structures. These structures require features that most EHRs just don't have today, like the ability to track contractual payment agreements or assess the contribution to care.

 

Facing pressure from many sides, interoperability is becoming a concern for facilities that want to upgrade their infrastructure and data analytics, but require support from EHR vendors and other service providers, and regulatory relief while making the required upgrades. The successful healthcare facility of the future will effectively integrate EHR records, big data analytics, population health management, and a robust cloud infrastructure that supports it all, and this will require extensive cooperation and collaboration between healthcare providers, EHR vendors, insurance firms, and other stakeholders.

 

The Internet of Things (IoT) Could Change Everything


Are big innovations in the Internet of Things on the horizon for healthcare facilities? We definitely think so, and it's the facilities that upgrade their computing capabilities that will be set to take advantage as medical device companies roll out an increasing number of products that can plug into the hospital's internal networks for tracking and operation.

 

Wearable devices that allow physicians to receive real-time emergency updates on patient welfare and respond accordingly will impact patient expectations for standards of care in the coming years, and hospitals with monitoring systems that leverage the IoT will find business systems improvements at every turn.

 

Patients could be empowered to test their own vitals, using wearable devices to measure their heart rate and pulse, or even to conduct an ECG whose results can be transmitted automatically to healthcare providers through the hospital's cloud storage system. This could improve healthcare outcomes and positively impact labor costs, but only for those who invest in the infrastructure and interoperability measures to support it.

 

Conclusion


Healthcare is undergoing a period of significant change in many ways. While it's unclear how healthcare insurance and accessibility will look in the coming years, pressures like increasing cost transparency and pay-for-performance will force hospitals to continue finding cost-savings and efficiency through adopting the latest technologies and working with vendors to continue meeting the needs of an aging, and increasingly more demanding, patient population.


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Social Media Trends That Have Transformed The Healthcare Industry

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Social media is now becoming one of the most frequently used sources of digital marketing being adopted by most people and institutions. By the means of social media marketing, it has become very easy for anyone to propagate their business model and direct attention of people to their product or service. The main features of social media as a means of marketing technique are-

 1. It helps in creating brand awareness

2.  It is cost- effective to other marketing techniques

3. It makes interacting with users and retaining them very easy

4. It helps in promoting a healthier business image and market presence

5. It helps in increasing traffic being directed to the dedicated website

6. It helps in enhancing SEO rankings

 The healthcare industry which is an aggregation of divisions that aims towards goods and services that contribute to the health and well-being of people is an ever- growing industry.  The integration of social media marketing trends in the healthcare industry has led to much advancement in the healthcare domain.

 The various popular social media trends that have contributed to changing the healthcare industry are-

1. Emphasis on user-generated content-

New users generally rely on the available user-generated content such as comments, feedbacks, credits etc. Medical practitioners and institutions leverage from positive content created by their users. This helps in maintaining quality service provision because of the reinforcement of healthy competition in the marketplace.

2. The popularity of video content-

Video content has gained popularity in the present times as it is more customer-centric and helps in holding their attention for a longer duration of time. Marketers are now using various formats of video to engage the more relevant audience. The best way to create and publish video clips on social media is to curate content that is relevant to the preference of the target audience.

3. Chatbots and messaging applications-

The experience of the end user is what helps in inviting and retaining a feasible lead for the business. In the healthcare domain, it is very important to understand the most convenient and accessible way to interact with the target audience. This can be done by providing them with an interactive platform in order to get more inclusion and engagement from the audience. Platforms such as docprime have live Chatbots available for individuals looking to find a doctor near them or getting online doctor consultation.

4. Influencer marketing-

This marketing technique focuses on centering the marketing of a product or service on an influential figure instead of the general target population. This influential figure is carefully chosen after identifying their capability of influencing the target audience’s preference.

5. Instagram Stories and live video streaming-

The live streaming market, as well as viewer base, is growing at a rampant rate. The main benefit of live streams is that it has the ability to rank a website organically. Most healthcare brands are now using live streams to get better reachability to their target audience and also to keep them informed about the latest updates of the product or service being offered by them. Social media accounts of healthcare providers such as docprime Facebook page has regular live streams in order to draw the attention of audience looking for information related to healthcare.

Instagram stories allow individuals and brands to publish interactive graphic or video content that stays for 24 hours. The best feature of this means of marketing is that it helps in keeping the target audience engaged for a longer duration of time as well as gives them something to look forward to. Instagram allows users to add hashtags to their stories as well as posts, making it easier for the target audience to access relevant content.

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Organic keyword searches are now being relied upon in order to understand the prevalent diseases, symptoms, and medicines being searched by the general population. This is helping healthcare facilities and providers to identify and be prepared with the necessary measures as well as information to help the target users.

7. Telemedicine technology-

The latest trend which is gaining popularity among the masses is the use of telemedicine technology. This essentially eliminates the need to physically travel and get a consultation with a doctor. The main implication of this technology is that a patient is able to get a consultation from a medical professional in the comfort of his/her home by the means of using mobile technology. Not only is this service convenient but it is also cost effective. More and more platforms such as docprime, practo, 1mg etc. are providing consultation as well as medical prescriptions online.

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Experts highlight ROIs of digital marketing for Indian pharma, insists to boost pace of adoption

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Indian pharma industry should now increase its pace of adoption in digital marketing. The fast changing regulations including the latest draft for online pharmacy and smart patient pool are increasingly driving the need for digital marketing, stated a panel of experts.

At the Digistorm 2018, Bengaluru edition organised by Mediciman and Karnataka Drugs and Pharmaceutical Manufacturers Association (KDPMA), experts said that the Indian pharma industry has been in a comfort zone. The sector garnered its double digit growth with price increase and product volumes. This enabled the sector to sustain its top line growth. But in an age of technology, the industry now needed to shift its business model by connecting directly with the educated patient with digital marketing platforms.

So far the industry has been working in silos. It is time to rope in the entire workforce from departments of sales, marketing, manufacture, quality assurance and research on a single digital platform, said Sunil Attavar, president, KDPMA at the first session that delved on how the industry needed to ‘Compete Successfully in the Digital Economy’.

While the experts focused on the industry efforts to  adopt digital marketing, Dr. Pankaj Gursahani, director, sales training, AstraZeneca India said that return on investments (ROI) was important in digital marketing. It is here that the industry needs to ensure that patients and consumers are convinced and compelled to opt for a particular drug or therapy. In this regard, we see most pilot projects are working in digital marketing.

In order to spur growth prospects in the coming years, the industry needs to move away from doctor calls and be more patient centric. The triangle of industry, doctor and patient needs to be created and strengthened. The need of the hour for the industry is to enable patients make informed decisions and understand therapy areas of pharma companies to create confidence in drugs which are marketed. It is time the Indian pharma must now connect with patients because they are seen to participate actively in making the medication therapy efficacious, stated PV Sankar Dass, chief executive officer, Curatio Healthcare.

According to Prabir Jha, president & global chief people officer, Cipla, technology is easy to use and is highly  intuitive. There is a adoption rate going by the use of smart phones across the country. Therefore digital marketing for pharma should be able to entice and engage the user to gather information on a particular health condition and therapy.

The second session had Dr. Karthik Anantharaman, Business Unit, head, metabolic/branded formulations, Biocon, Amit Bhakri, Business Unit, head, speciality care, AstraZeneca India, Amlesh Rajan, deputy director, speciality, Sanofi and Raja MVSMA, vice president, marketing and portfolio, Dr Reddy’s Laboratories highlight instances of how digital marketing helped companies to succeed and garner higher market share.

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Focus on social media -  General Pharmaceutical Council

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Social media has become part of daily life for many of us and it can be a powerful way for pharmacists and pharmacy technicians to collaborate with peers and colleagues, as well as patients and the public. But it can be challenging to use social media as a health professional.

Patients, colleagues, and employers expect health professionals to always behave professionally online, just as they would offline. But the boundaries between personal and professional use can often be blurred on social media, and it is easy for online comments to be copied and redistributed, and be taken out of context.

Advice from a leading healthcare journalist

We recognise that it can be difficult to manage the risks and make the most of the opportunities of social media. And it can be useful to get advice from someone who successfully uses social media as part of their role.
So we asked Shaun Lintern (@ShaunLintern), Patient Safety Correspondent at the Health Service Journal (the leading trade publication for healthcare leaders), to give his perspective on how health professionals can use social media successfully.  In his role at the Health Service Journal, Shaun regularly interacts with healthcare leaders, health professionals and patients via social media. Here’s Shaun’s advice:

Social media has revolutionised the way healthcare professionals, patients and others (including journalists) interact with each other. 

It is still a relatively new medium for people to communicate but one that has become pervasive in modern society. It has many faults and downsides but I am an unashamed enthusiast for social media use by clinicians. 

There is a lot of focus on social media encouraging people to live in a bubble, but in my experience, in healthcare, it can have the exact opposite effect.

Embrace the fact that other clinicians from different specialties may have a view on your work; patients may have a particular take on what you do and how it impacts them. 

You may find yourself confronted with uncomfortable views. Or challenged to justify why something is the way it is.

Initially this can seem daunting but there is great opportunity too. You might learn of a solution to a work problem that's evaded you or your team. Someone will have the journal article you need. A patient may be prepared to share their experiences to help you design services.

Social media doesn't have to be all about work either. In my own experience, people I have talked with about many issues have become friends, we've met up in the real world and continued the conversation.

One of them even became my girlfriend.

The key tip for social media is to be yourself. Don't fall into the trap of having a public persona you have to maintain. If you disagree with someone then be civil; even if they're not.

Make the most of the educational opportunities to learn and discuss issues with colleagues and to support each other where necessary.

Don’t be afraid of talking to patients. They're the experts you need to hear.

If you find yourself in the wild west of social media remember...you don't have to reply. The block button is there for a reason.

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Posting protected health information (PHI) on social media sites, including closed Facebook groups, violates HIPAA Rules. The sharing of PHI such as photos and video clips of patients through messaging applications such as WhatsApp, Facebook Messenger, and Skype, is also a violation of HIPAA. The only occasions when this would be acceptable is if a patient gave prior authorization in writing. IN general however, nurses are not allowed to share pictures or videos of patients (and any other PHI) on social media platforms. The National Council of State Boards of Nursing (NCSBN) has issued a helpful guide for nurses about the proper use of social media to help clarify federal privacy laws on the matter.

Recently, there have been many cases of nurses who have violated HIPAA on social media. Particularly egregious cases involved nurses taking photographs and videos of patients in embarrassing positions and have shared the degrading images and videos on social media with their friends.

ProPublica published a report regarding the extent of these unacceptable practices. When compiling the report, its investigators identified 35 separate cases of nurses who had shared degrading images and images of elder abuse in nursing homes on the social media platform Snapchat. This appears to be a growing problem. In the past two years there have been 22 cases discovered, compared to just 13 cases prior to that. Of course, those are just the cases that have been identified. There are likely to be many cases that have gone undiscovered since the photos/videos are often shared in closed groups. When cases are identified they result in the employee being terminated, and in some instances, criminal charges will be filed.

Cases of elder abuse in nursing homes and assisted living centers are nothing new, but it is a relatively new phenomenon for images and videos to be shared on social media channels. Fortunately, a digital trail is created which enables law enforcement to take action when these HIPAA violations are discovered.

One recent case occurred in January. A nursing assistant got fired as a result of the sharing of images and videos of abuse of a patient with Alzheimer’s disease on Snapchat. Criminal charges were also filed and if found guilty, the nurse could be imprisoned for up to three and a half years.


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Like discussed in earlier articles, we're firm believers that all businesses need to be on social media. All businesses can benefit from getting their products and services in front of new eyes and monitoring their online reviews, and medical practices are no exception.

In fact, your medical practice can really benefit from having a social media presence. Using the right social networks, medical practices can get their services in front of a local audience that's looking for medical care.

In order to run a proper social media campaign, you need to have an awesome social media management app at your fingertips. But this is easier said than done: there a ton of social media management apps on the market, and not all are created equal.

But don't panic! In this article, we'll show you the best social media management apps for medical practices. We've tested all the major social media management apps, and narrowed our favorites down to a list of 7.

But before we show you the list, let's take a look at what makes a great social media management app for medical practices.

What makes a good social media management tool for medical practices?

Running social media for a medical practice is different than other businesses. There are a few special considerations you need to keep in mind to ensure you're monitoring the right networks and posting to the right audience.

Here's what to look out for:

  • Analytics and reporting. Advanced analytics and reporting features let you track your social media growth and engagement. Some key analytics features to look out for include overall engagement numbers, network and account comparison, and daily activity reports. 
  • Integration with local review sites. Keep up to date with your Google My Business and Yelp reviews from one centralized location. This is great for reputation management and finding ways to improve your services.
  • Bulk scheduling tools. Don't have the time to schedule your tweets and status updates one-by-one? Make sure your social media management app offers time-saving bulk import tools, so you can mass upload statuses from a spreadsheet.
  • Social listening. Your social media management app should have a listening feature. You can use this to keep a constant search going for your practice's related hashtags, keywords, and @mentions.
  • A social inbox. Your social media app should have a great social media inbox where you can view @replies to your brand. Use this to respond to see feedback from your clients, answer questions, and more.

So, now that you know what to look for, let's take a look at the apps in question.

Social Report

Yeah, we know, did it: we picked ourselves first. But hear us out for a sec!

We've tested all of the major social media management solutions extensively, and found that Social Report excels in the three major pillars of social media management: scheduling, monitoring, and reporting.

On the scheduling side, we offer support for all major social networks—even direct scheduling to Instagram. Gone are the days of loading each social network individually or scrambling to find account passwords. With Social Report, everything's in one place.

Even cooler though, you can use our Content Syndication and Evergreen Content features to automate your social media posting. Want to bulk schedule your content instead? Just make an Excel sheet of your updates and upload them to the dashboard.

Oh, and don't worry: we don't fall short on the reporting side. Social Report can product reports for all connected social networks, and even some email marketing and web analytics tools like Google Analytics. You can even make presentation-ready PDF reports right within the Social Report dashboard—just use our export tools.

Last but definitely not least, we have two awesome social listening features: the Smart Social Inbox and Search Agents.

Our Social Inbox keeps you on top of your @mentions and other social media engagements, letting you respond to queries and more. Further, Search Agents lets you create an ongoing search for any hashtag or keyword set of your choice, so you can monitor your brand name with ease.

Social Report starts at $50 per month ($25 for nonprofits) and has a 30-day free trial

HootSuite

HootSuite is one of the most well-known social media scheduling apps in the industry. Currently, HootSuite can schedule content to 35 different social networks and web services, and the app has some interesting collaboration and reporting features. For example, you can automatically schedule content from RSS feeds 

But HootSuite still isn't perfect for medical practices. You can't speed up content scheduling, and review sites like Yelp aren't yet supported. Even worse, its menus are hard to use and navigate, so it's difficult to onboard new team members.

Buffer

Buffer focuses on simplicity and integrates with most of the popular social networks (but not the more obscure ones or local review sites). Additionally, the app just recently added analytics and reporting features, so it's officially a full-fledged social media management app. 

Unfortunately though, the application is limited when it comes to features, though. The application only supports the "Big Five" social networks, and its analytics features are fairly high-level and lack fine details. It also doesn't support Google My Business, so you'll have to update your practice's Google listing manually. 

Loomly

 

Loomly is a new addition to the social media management game. It has everything you'd expect from a social media scheduling tool (like scheduling, posting, analytics) and some unique features like a content calendar creator, a nifty post idea generator, and fully customizable post previews. 

Like other tools on this list, Loomly lacks support for Google My Business and doesn't have a social search tool. This makes brand monitoring and competitor analysis nearly impossible with Loomly, so we recommend searching elsewhere.

MeetEdgar

MeetEdgar is a basic social media scheduler with an intuitive scheduler. 

At the time of publishing, MeetEdgar only supports scheduling posts to Twitter, Facebook, and LinkedIn. The app focuses on scheduling automation, and one of our favorite MeetEdgar features of is its self-scheduling content calendar that sorts posts by assigned category. 

Beyond that though, MeetEdgar is pretty limited. It doesn't offer analytics or reporting, lacks support for business review websites, and still lacks support for Instagram and Google My Business. The app doesn't have the ability to create team member accounts either, so everyone on your team will have to share one login. 

EveryPost

EveryPost is a scheduling tool with support for Twitter, Facebook, and Google+ (but no LinkedIn, Instagram, or Google My Business). You can schedule in-house content from the dashboard, or use its mobile app or awesome browser extension for updating your social media on-the-go.

Unfortunately, EveryPost doesn't have analytics or reporting features. This means it's not possible to view how your content's performing or other key metrics. If you need this data, you should look for a more robust management tool.

Social Pilot

Social Pilot is a newer contenders in the social media scene. Like others on the list, the app has scheduling and reporting capabilities, but they're limited compared to Social Report and others on the list.

For example, Social Pilot doesn't offer direct Instagram scheduling from the dashboard or have support for Google My Business. This means that you'll need to finalize every Instagram post using your smartphone—definitely not fun.

It's also worth noting that Social Pilot's analytics tools only support Twitter, Facebook, Pinterest, and LinkedIn. So even though the tool supports other networks (Like Instagram and Weibo), you can only post to them.

Now, it's time to get marketing!

And there you have it! The best social media management tools for medical practices. Now we want to hear your take: what social media app does your medical practice use? Let us know on Twitter or in our Facebook group.


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While there are many new and emerging trends we need to pay close attention to in 2018, here are what I think are the four most significant issues that will command our attention in the year ahead.

 

1. Inconsistent healthcare policy will continue to dominate the headlines

 The federal debacle with so-called healthcare reform this year has been a case study in confusion, inefficiency and lack of focus. Every week seemed to bring a new twist in the direction of healthcare policy, especially in regards to the ACA, with almost no consistency to the legislative thought process. In many ways, the whole focus of ACA repeal and replace efforts was misguided — you can't take something apart without some ideas for a replacement. The federal government's lack of direction on healthcare policy has created chaos among all industry players.

 

Given the healthcare provisions in the proposed tax bill and potential future action with the ACA, there are serious implications for states across the country. The confusion surrounding Medicaid and other joint federal-state partnerships has discombobulated state budgets, and it is patients who will ultimately face the harshest consequences if states are forced to slash funding for healthcare.

 

For the foreseeable future, we're going to continue to see inconsistency in government policies and funding. This is especially dangerous for hospitals in underserved communities that rely almost exclusively on Medicaid and Medicare funding. Unless they are supported in some way, many of these providers will sink deeper into debt.

 

2. In order to keep pace with newly formed organizations and partnerships, hospitals and health systems need to innovate

 

The CVS-Aetna deal did not come as a surprise to industry leaders who have been keeping their ears to the ground and have paid attention to recent trends. But nevertheless, this merger is a major shake-up that cannot be ignored. Google, Amazon and IBM Watson are all looking to stake out a piece of the healthcare field, and deals such as  Optum's purchase of DaVita Medical Group underscore the ever-evolving nature of the ways people access and pay for care and services. Providers should not view this movement as a threat that must be stopped. Instead, we should spur innovation on our end. We can't sit still. That's why, in Northwell Health's case, we have been forging new partnerships and pursuing ventures that will enable the organization to compete more effectively in this rapidly changing environment. 

 

It will be especially intriguing to see what market segments CVS and Aetna pursue after the merger is finalized. Undoubtedly, they will offer prescriptions, preventive care and other primary services to supplement CVS' "Minute Clinics," but it remains to be seen what other health services will be provided as part of this new collaboration. Regardless of what new competitors enter the healthcare market, the seriously ill, elderly patients with chronic conditions and those who have suffered traumatic injuries will still be relying on hospitals to take care of them. It's highly unlikely that any of the new players will be providing inpatient care. As we all know, the bulk of healthcare funding is spent on long-term care for people at the end of life. The Amazons and Googles of the world are not targeting that population.

 

Recognizing that traditional healthcare providers do need to adapt to this era of consumerism, among my strategies are to continue expanding our ambulatory network, facilitating innovative partnerships, enhancing efforts in prevention, maximizing our use of artificial or augmented intelligence, and improving our already robust telemedicine program.

 

In the end, I believe competition is good. Market disruptions give all of us headaches, but they are ultimately beneficial because they force us to do better and be more efficient, productive and creative

 

3. Unless we continue to improve the customer experience, customers will go elsewhere for care

 

The more competitive the market becomes, the more work we as providers must do to continually improve the patient experience and develop customer loyalty. This can partly be done through improving communication and curating a more retail-focused experience.

 

This is unbelievably important, as patients now have more access and choice for their healthcare than ever before. This is not limited to the in-person experience, but also how hospitals and health systems communicate with patients to help them get information and make appointments. Online and mobile platforms are already important for engaging customers, and they will only grow more essential in 2018.

 

Online engagement is not only for younger patients. It's a medium that has become increasingly more effective than print or broadcast advertising for reaching older patients. Equally important is creating an experience that connects families with providers. We deliver more than 40,000 babies every year in our health system. Those are 40,000 families with whom we could be creating life-long bonds. Pursuing initiatives to maintain a connection with mothers and families is essential.

 

Over the past five or six years, we've seen major changes in the way innovative organizations in all industries treat their customers. For far too long in our industry, there was a pervasive attitude of, "We're hospitals, or we're physicians, people will always come because we’re here in the community," but those days are over. Consumers don't want to be told when to come or what to do – they want to access care and services on their terms, not ours. We are in the consumer service business, and our patients are educated and knowledgeable. They value easy access, a pleasant experience and quality care, so it's our job to adapt quickly to meet their needs and expectations. 

 

4. Strategies about "healthcare" must now encompass behavioral and mental health

 

As social stigmas surrounding mental health begin to break down and more people feel comfortable confronting behavioral health issues, it is the responsibility of providers to design their systems in a way that addresses the needs of these individuals. This is especially important at a time when opioid abuse has become one of this nation's most-challenging public health crises.

 

The problem goes beyond drug and alcohol abuse. For instance, studies have shown that younger generations' increased use of technology, particularly mobile devices, can lead to increased rates of anxiety, depression or loneliness. We as providers must consider these trends and tailor services accordingly, as more and more patients turn to us seeking care for issues that are destroying lives and breaking up families. All of us need to do a better job developing and training staff to meet this demand, especially when it comes to screening those who are trying to hide their addictions to opioids. It entails not only psychiatrists but nurses, social workers, case managers and other clinicians.

 

Regardless of the issues we face in this ever-evolving industry, we as providers must not resist change. We must continually adapt — those that don't will get left behind.


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