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Amazon Launches Brand Pages

Amazon Launches Brand Pages | Buy Local, Go Local, Grow Local | Scoop.it
The online retailer announced Amazon Pages today, which lets retailers create web stores and market through the Amazon network.

 

Happy holidays: Amazon announced today that it is offering a comprehensive web retail service, called Amazon Pages.

With Pages, retailers can make customized e-stores that remain autonomous from Amazon's main site. Businesses registered with Pages will also have access to Amazon Post, a social media dashboard connected to Pages and Facebook, and Amazon Analytics, a web metrics tool that monitors Amazon Post sales and social media trends.

Amazon broke the services down like this: When a retailer registers their company through Pages, they gain access to a simple site-building tool that lets them create a custom webpage.

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How Target Put Main Street Into its Big Box Brand - Forbes

How Target Put Main Street Into its Big Box Brand - Forbes | Buy Local, Go Local, Grow Local | Scoop.it
With all of the startup technology stories that pervade the news each day, I wanted to bring up an example of a local, home-grown brand that got a taste of what it’s like to run with a big brand, have a positive experience, and then go back to being...
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Google’s Search Pages Evolve

Google’s Search Pages Evolve | Buy Local, Go Local, Grow Local | Scoop.it
Google’s look has changed significantly since it started in 1997. While the search engine originally returned basic blue links to other Web pages, it now also shows ads, photos, maps, answers to questions and other information.
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National brands to invest heavily in local marketing :: BtoB Magazine

National brands to invest heavily in local marketing :: BtoB Magazine | Buy Local, Go Local, Grow Local | Scoop.it

According to Balihoo's “National Brand Use of Digital in Local Marketing” study, 47.3% of marketers surveyed expect to spend more on local marketing in 2013 than they did this year, with 44.0% planning to spend the same; 67.5% said digital marketing would be “extremely” or “very” important to their success.

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Two Groupon backers in it for the long-haul - Chicago Business Journal

Two Groupon backers in it for the long-haul - Chicago Business Journal | Buy Local, Go Local, Grow Local | Scoop.it

Just a few years ago, Groupon was the darling of investors who expected the company to drive a new Internet boom. Since it went public in November 2011, Groupon has shed more than three-quarters of its stock-market value

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YouTube Tweaks Search Ranking Based on Time Watched

YouTube Tweaks Search Ranking Based on Time Watched | Buy Local, Go Local, Grow Local | Scoop.it

YouTube today announced that it will adjust its search rankings to prioritize videos that viewers actually watch. Basically, if YouTube users regularly watch three minutes of one video but routinely click away from a similar video after a few seconds, that three-minute video will rank higher in search results going forward, despite keywords.

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How your fellow small-business owners are using social media

How your fellow small-business owners are using social media | Buy Local, Go Local, Grow Local | Scoop.it
How are you using social media in your small business? If you’re like most small business owners, you’re spending more time and money on social media and accepting that it’s not a fad, but an essential part of your marketing mix.
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Madison Logic launches scary-good lead-gen platform retargeting your customer database

Madison Logic launches scary-good lead-gen platform retargeting your customer database | Buy Local, Go Local, Grow Local | Scoop.it

Imagine a prospect in your marketing automation system, or an infrequent customer in your corporate database. Now imagine surrounding that person with ads both subtle and overt on dozens of her favorite websites, all around the internet.
In other words, everywhere she turns, a few or many times a day, your prospect is seeing reasons, rationale, and offers to buy from you. That’s a powerful vision for a marketer.

Read more at http://venturebeat.com/2012/10/03/madison-logic-lead-gen-platform-retargeting/#ujTbytLVh7ZJc0dd.99

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New website helps business owners identify bad customers

New website helps business owners identify bad customers | Buy Local, Go Local, Grow Local | Scoop.it

Peter Robideau, who owns a technology support company, is helping small businesses identify problematic customers with a new website called BadConsumers.com. The majority of customers are nice to work with, but some people try to take advantage of small businesses, he explained. "Everything's geared for the consumers and their protection," he said. "What about us?"

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The New Reputation Economy - What You Need to Know

The New Reputation Economy - What You Need to Know | Buy Local, Go Local, Grow Local | Scoop.it
Imagine a world where banks take into account your online reputation alongside traditional credit ratings to determine your loan; where headhunters hire you based on the expertise you've demonstrated on online forums such as Quora; where your status from renting a house through Airbnb helps you become a trusted car renter on WhipCar; where your feedback on eBay can be used to get a head-start selling on Etsy; where traditional business cards are replaced by profiles of your digital trustworthiness, updated in real-time. Where reputation data becomes the window into how we behave, what motivates us, how our peers view us and ultimately whether we can or can't be trusted.

Welcome to the reputation economy, where your online history becomes more powerful than your credit history. - 

Your every online transaction requires you to establish your trustworthiness.
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Richard Branson on Why We Need More Women in the Boardroom

Richard Branson on Why We Need More Women in the Boardroom | Buy Local, Go Local, Grow Local | Scoop.it
Richard Branson explains why we need more woman in top positions.
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An online toolkit for local search marketing

An online toolkit for local search marketing | Buy Local, Go Local, Grow Local | Scoop.it
How can you be sure that you’re getting the recognition you want (and deserve) online?  Well, there are several easy to use tools—and most are free or low cost—that help create and monitor stellar local SEO.
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Growing a market for sunflower oil

Growing a market for sunflower oil | Buy Local, Go Local, Grow Local | Scoop.it
Tom Smude may see himself as just a "little farm boy from Pierz," but the enterprising Morrison County farmer has high hopes for his homegrown Smude's Sunflower Oil...
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Attention, Kmart Shoppers: Flat-Line Special

Attention, Kmart Shoppers: Flat-Line Special | Buy Local, Go Local, Grow Local | Scoop.it

Today, as Amazon (AMZN) wallops all of retail, discounting’s old Big Three has been duopolized down to Wal-Mart (WMT) vs. Target (TGT). According to Bloomberg Industries, department stores now make up less than half the share of the retail industry’s core “general merchandise, apparel and accessories, furniture and other” sales than they did 20 years ago. As for the subject of 30 years ago, that’s when Kmart’s rights to Charlie’s Angel Jaclyn Smith’s clothing line (it still exists) might have been worth something.

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Double Your Response on Pinterest & Twitter [VIDEO]

Double Your Response on Pinterest & Twitter [VIDEO] | Buy Local, Go Local, Grow Local | Scoop.it
Jen Rubio, social media manager for Warby Parker, talks about the power of doing what's not unexpected on social media.
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Harish Magan's comment, November 11, 2012 9:55 PM
How interesting
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Facebook's Incredible Potential as an Offline Retail Tool | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Facebook's Incredible Potential as an Offline Retail Tool | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Buy Local, Go Local, Grow Local | Scoop.it
with more than a billion users, facebook has become a powerhouse in display advertising, but some continue to question whether facebook ads can drive offline purchases.
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Integrating Social And Mobile Into Big Data Analytics

Integrating Social And Mobile Into Big Data Analytics | Buy Local, Go Local, Grow Local | Scoop.it

This is Part 1 of the Retail TouchPoints Retail Analytics feature, spotlighting how retailers can make better marketing decisions by using retail analytics. The two-part report also highlights current trends and challenges retailers are facing while collecting and analyzing customer data across digital and physical channels. Part 2 of the Retail Analytics feature will appear in the October 23 newsletter.

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Analysis: Prospects for U.S. economy truly have improved

Analysis: Prospects for U.S. economy truly have improved | Buy Local, Go Local, Grow Local | Scoop.it

Despite skepticism from conspiracy theorists, data showing significant improvement in the U.S. labor market are real, according to The Economist. "Although the drop in the unemployment rate was surprisingly sharp, there is no obvious reason for it to reverse," the magazine notes. "The [Bureau of Labor Statistics] actually revised up its payroll employment figures for July and August to more robust levels, and in September found people working longer hours at higher pay."

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4 Steps To Building An Enduring Brand: Lessons From Hermes - Forbes

4 Steps To Building An Enduring Brand: Lessons From Hermes - Forbes | Buy Local, Go Local, Grow Local | Scoop.it
What makes a brand endure? When I consider this question, I immediately look to one of my favorites as an example: Hermes. Currently, this 175-year-old company is the world’s second most valuable luxury brand.
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Creative Sandbox by Google

Creative Sandbox by Google | Buy Local, Go Local, Grow Local | Scoop.it

Creative Sandbox Gallery by Google
The Creative Sandbox gallery is a collection of crowd-sourced marketing campaigns that push the boundaries of creativity and technology. It's a place to spark new ideas, to inspire and be inspired. Check it out - Creative Sandbox by Google is a collection of the coolest, most inspiring campaigns across the web.

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Chipotle Lives Up to the Hype | Beneath the Brand

Chipotle Lives Up to the Hype | Beneath the Brand | Buy Local, Go Local, Grow Local | Scoop.it

Chipotle’s “Cultivate” festivals in Chicago and Denver this year are bringing customers together, face-to-face, with the farmers and chefs that make it happen.

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Marketing Is Dead

Marketing Is Dead | Buy Local, Go Local, Grow Local | Scoop.it

Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. - In our social media-infused world, traditional marketing logic just doesn't work.

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If Your Android Phone Is Stolen, This App Photographs the Thief

If Your Android Phone Is Stolen, This App Photographs the Thief | Buy Local, Go Local, Grow Local | Scoop.it

If Your Android Phone Is Stolen, This App Photographs the Thief - Through a new web-based control center for the app users can activate a ‘Mugshot’ feature that accesses a lost or stolen phone’s forward-facing camera and captures photos of whatever or whomever might be in front of the lens.

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The New Starbucks: Tiny, Portable, And Hyper Local

The New Starbucks: Tiny, Portable, And Hyper Local | Buy Local, Go Local, Grow Local | Scoop.it
This week in Colorado, Starbucks opened a store unlike any before it. There are no leather chairs or free power outlets. In fact, there’s no space for the customer at all.
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New look for restaurant menus: Ordering by tablet

New look for restaurant menus: Ordering by tablet | Buy Local, Go Local, Grow Local | Scoop.it

App allows restaurants to turn tablets into menus
Eric Arsenault, a sommelier, and Mike Gibbons, former chairman of the National Restaurant Association, are helping to bring restaurants into the 21st century with an application that can turn Android tablets into interactive menus that allow guests to review photos, nutritional information and recommended wine pairings.  - Eric Arsenault did not set out to reinvent the 'menu experience.' But with the help of Mainstreet Ventures president and former National Restaurant Association chairman Mike Gibbons, he developed an app that could revolutionize the way customers look...

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