An inquiry into the concept of culture and its consequences: Who owns the Maasai 'brand'? | Butterflies in my head |
The Maasai name or image is used by dozens of companies to sell products, but Maasai elders are now considering seeking protection for their "brand".

According to Light Years IP - an NGO which specialises in securing intellectual property rights in developing countries - about 80 companies around the world are currently using either the Maasai image or name.

"These include Land Rover, which has a range of accessories called Masai; Masai Barefoot Technology, which makes speciality trainers; and high-end fashion house Louis Vuitton which has a Masai line, including beach towels, hats, scarves and duffle bags."