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Adidas targeted with giant 'exploitation' projection at Olympic Park - Marketing news - Marketing magazine

Adidas targeted with giant 'exploitation' projection at Olympic Park - Marketing news - Marketing magazine | BUSS4 Adidas | Scoop.it
Adidas targeted with giant 'exploitation' projection at Olympic Park marketing news. Read Adidas targeted with giant 'exploitation' projection at Olympic Park and other marketing news online.
Joe Hickling's insight:

Adidas once again trying to communicate with the pressure group making cliams against them but this time they had no reply from the group and so instead decided to attack the group by rubbishing what they claim and questioning their motives for making the cliams.

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adidas-herbert-hainer

adidas-herbert-hainer | BUSS4 Adidas | Scoop.it
Footy Boots profiles Herbert Hainer, the CEO of leading football boot brand Adidas Herbert Hainer, 53, took charge of football boot brand Adidas in 2000.
Joe Hickling's insight:

An old article but it gives a bit of background on the CEO and what he thinks his leadership style is like.

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Statement from adidas Group on Greenpeace Investigation | Commission for a Sustainable London 2012

Statement from adidas Group on Greenpeace Investigation | Commission for a Sustainable London 2012 | BUSS4 Adidas | Scoop.it
An investigation by environmental pressure group Greenpeace has alleged that suppliers to several big clothing brands are polluting two of China's main rivers
Joe Hickling's insight:

Adidas seem to be taking the pressure group greenpeace seriously by not only internally investigating the cliams by greenpeace, but working with the the pressure group to see if they have any ideas to improve the effect their suppliers have on the environment.

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Internet Retailing » Adidas expands across three continents in a year, online

Joe Hickling's insight:

Online sales becoming more important to Adidas

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