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3/22/13: The Writing Edge for Business Writers » Wally Bock's Zero ...

3/22/13: The Writing Edge for Business Writers » Wally Bock's Zero ... | business writing and brand languagd | Scoop.it
Writing well gives you an edge in business and in life. Here are some posts and articles that will help you write better. This week I'm pointing you to pieces on why things catch on, and how to write and e-course and how-to ...
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HBR Guide to Better Business Writing - Harvard Business Review

HBR Guide to Better Business Writing - Harvard Business Review | business writing and brand languagd | Scoop.it

DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The "HBR Guide to Better Business Writing," by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: (1) Push past writer's block, (2) Grab--and keep--readers' attention, (3) Earn credibility with tough audiences, (4) Trim the fat from your writing, (5) Strike the right tone, and (6) Brush up on grammar, punctuation, and usage.


Via Charles Tiayon
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