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Social media is changing the way small business engages with its customers
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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | Business Wales - Socially Speaking | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


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Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool | Business Wales - Socially Speaking | Scoop.it

The article posted yesterday asked the question "Should I Keep My Personal and Professional Identities Online Completely Separate?" that of today gives you an answer on this. Maybe it'll help you find your way ... [note mg]

 

Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with Facebook business pages.

 

Before we begin, there are a few things that you will want to do before using your personal profile for marketing, in terms of privacy and making sure the right information is displayed on your profile.

 

Keeping Personal and Public Facebook Content Separate...

 

Read more: http://blog.kissmetrics.com/tactful-facebook-marketing/


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Roxanne Miller's comment, April 9, 2012 11:13 PM
Thanks!
Martin Gysler's comment, April 10, 2012 3:32 PM
You're welcome Roxanne!
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Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | Business Wales - Socially Speaking | Scoop.it

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.


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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | Business Wales - Socially Speaking | Scoop.it

This piece is from Martin Geysler's collection - Social Media What We Think About it.

 

Excerpt:

 

If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.

 

 

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

 

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.

 

**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.

 

**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

 

Before getting started there is one important caveat I need to mention.

 

**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.

 

**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.

 

Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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7 Reasons You're Not Generating Leads From Social Media

7 Reasons You're Not Generating Leads From Social Media | Business Wales - Socially Speaking | Scoop.it

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access great content and information via a platform they already populate and actually want to gather said content and information.

 

Additionally, when prospects do “bite,” many of them are willing to provide their contact information, click to obtain more valuable content, and then come back for more, illustrating the concept of effective use of social media for lead generation beautifully.


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21 Twitter Tips From Socially-Savvy Companies | Fast Company

21 Twitter Tips From Socially-Savvy Companies | Fast Company | Business Wales - Socially Speaking | Scoop.it
Adapted from his book "Engage," Brian Solis presents his list of suggestions to help businesses learn how to engage customers on Twitter through the examples of those companies, from Dell to Zappos, already successfully building online communities.

 

Number 1. Special Offers
We live in a society that is as distracted as it is informed. People are making decisions on what to read, view, purchase, visit, and sample based on the information that filters through their attention dashboards...


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11 Tips You Can Use Today to Develop Outstanding Content for Your Blog

11 Tips You Can Use Today to Develop Outstanding Content for Your Blog | Business Wales - Socially Speaking | Scoop.it

How often should I post on my blog?... How long should my posts be?... Can I have other people write articles for me?... How far can I stray from my chosen topic?

 

How do I create incredible content that attracts hundreds of comments and shares? How do I keep people coming back to read everything I publish?

 

At some point, all bloggers have these and dozens of other questions about developing content. Maybe you’re struggling with some of them right now.

 

As we gear up for the launch of our new blog Expert Enough as part of the Million Dollar Blog Project, we’ve been thinking a lot about content strategy. I’m going to share our content strategy for the new blog later in this post, but first, here are 11 of my top tips for developing outstanding content for your blog:


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Tom George's comment, November 3, 2011 11:06 AM
Excellent thanks for sharing this today.
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Developing a Twitter Workflow

Developing a Twitter Workflow | Business Wales - Socially Speaking | Scoop.it

I’ve been noticing a common thread running through many of the conversations I am having with clients and colleagues regarding Twitter.

 

Despite all the great content available online regarding Twitter do’s and don’ts, there still seems to be a significant amount of confusion (across my network) about “what to do on twitter.” People seem to be struggling with the actual day-to-day tasks that pull together all the best practices.

 

This post is designed to highlight Twitter workflow and aims to help you organize and plan your own “twitter routine”...


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17 Alternatives to Klout

17 Alternatives to Klout | Business Wales - Socially Speaking | Scoop.it
As we wrote about earlier this week, Klout has reworked its algorithms, and your scores have changed. Some have gone up, some down. Despite claiming more transparency with their algorithms, they are still mostly opaque and mysterious.
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50 Steps to Establishing a Consistent Social Media Practice

50 Steps to Establishing a Consistent Social Media Practice | Business Wales - Socially Speaking | Scoop.it

You’ve told the boss that you’re going to implement social media stuff for your organization, and in your mind, you’ve decided that means an account on Twitter and a blog. Maybe there’s a bit more to it than that. For instance, what are your goals? Are you there to show customers and prospective new customers that you care? Are you there to solve customer issues? Are you building awareness and attempting new forms of digital marketing? Knowing this up front makes a world of difference.

 

In the mean time, here are some things you might consider for when it comes time to implement. They range from ideas for starting out, things to augment your efforts with, writing ideas, next steps, and metrics...


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Promote Yourself By Using a Different Approach

Promote Yourself By Using a Different Approach | Business Wales - Socially Speaking | Scoop.it

Thank you. You are the reason why I’m writing. Without you, I wouldn’t be doing what I’m doing this very minute. That’s the truth. I write because you read, and because you care. And, this post is really all about you. Keep reading, and you’ll understand why.

 

Let’s build strong relationships. That’s the thing about marketing. It used to be true, and now it’s the truth again, and I believe that it will be true forever. Relationships is the most important part of any marketing. But it’s also the hardest part.

 

Content is not the most important part of marketing

 

Some say content is the King, and that content is and will always be the most important part of marketing. It seems that close to everybody in the blogosphere are talking about inbound marketing...


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how to use google alerts - 10 Ways to Use Google Alerts for Business and Social Media (Plus Tips for Improving Search Results)

how to use google alerts - 10 Ways to Use Google Alerts for Business and Social Media (Plus Tips for Improving Search Results) | Business Wales - Socially Speaking | Scoop.it
Keep track of your business, personal name, industry news and more. Here's how...

 

One of the most useful services released by Google in recent years is its powerful Google Alerts (http://Google.com/alerts). This free tool allows you to receive e-mail notifications when keywords and phrases that you specify appear on websites, blogs, online news channels and more.


Here are 10 ways to leverage Google Alerts for your business...


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Checklist: 15 Things You MUST DO Before Changing WordPress Themes

Checklist: 15 Things You MUST DO Before Changing WordPress Themes | Business Wales - Socially Speaking | Scoop.it

If you have used WordPress, then you have probably switched themes at least once in your life. If you haven’t, and this is your first time, then it is even better. The beauty of WordPress is that it makes it very easy for users to change themes. It is literally few clicks away. But changing themes is much more than simply clicking activate. In this article, we will provide you with a checklist of things that you MUST do before changing WordPress themes. These steps are critical to make sure the process goes smoothly otherwise you can end up losing elements that you did not mean to lose...


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48 Free Social Media Monitoring Tools

48 Free Social Media Monitoring Tools | Business Wales - Socially Speaking | Scoop.it

Even if this list is from 2011, you'll find a lot of interesting tools for today. [note mg]

 

If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.

 

I have collected 48 free social media monitoring tools. In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:...

 

Read more: http://bit.ly/IDzrqr


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The Bro’s Guide To Pinterest

The Bro’s Guide To Pinterest | Business Wales - Socially Speaking | Scoop.it

Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]

 

Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.

 

Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.


One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.

 

Read more: http://bit.ly/y0J3uK


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A Stalker’s Guide to Competitive Research

A Stalker’s Guide to Competitive Research | Business Wales - Socially Speaking | Scoop.it

Competitive research is an area that’s either completely overlooked by a brand, or taken to an extreme level while missing the basic goals that need to be reached. Because competitive research becomes a cornerstone for strategy development, it’s important to research from inside the trees, and outside of the forest.


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How Stumble Upon Works and Why I Won't Stumble your Post

How Stumble Upon Works and Why I Won't Stumble your Post | Business Wales - Socially Speaking | Scoop.it

Stumble Upon is the biggest driver of traffic to blogs and websites on the net, far surpassing facebook.


It is an important tool for traffic generation to your blog. A lot of people complain that it does not bring loyal readers to your blog because most people are quickly stumbling through giving random thumbs up.

 

The more I use it the more I see this to not be necessarily true. And if you use it in this way, Stumble Upon won’t reward you.

 

Stumble Upon is where I do most of my online reading, it is where I most discover new blogs, blogs that I have become loyal readers of and who I have now written guest posts for, which have driven me more traffic.


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50 Questions To Determine Social Media Marketing Success

50 Questions To Determine Social Media Marketing Success | Business Wales - Socially Speaking | Scoop.it

To maximize your organization’s social media effectiveness, here’s a set of fifty questions. Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve.

 

50 Questions to determine your organization’s social media success

 

Social media monitoring. Before diving into the social media waters, it’s critical to listen to the conversation.


Via Gary Hitching, Martin Gysler
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Martin Gysler's comment, November 28, 2011 9:49 AM
A great post!
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Facebook’s Subscribe: The Death of Fan Pages, or is it?

Facebook’s Subscribe: The Death of Fan Pages, or is it? | Business Wales - Socially Speaking | Scoop.it

Facebook’s introduction of the “subscription” feature for profile pages has blurred certain lines between profile and fan pages for many individuals seeking to leverage social media to build their own personal brand and on-line presence. This is particularly true for many sales people, agents, etc. who are looking to use Facebook as a way to communicate with customers and prospects.

 

Facebook fan pages were originally created for brands like Coke or Walmart and expanded out to be used by celebrities, organizations, places, and many others. Many individuals who wanted to interact with fans, prospects, and customers also began to create fan pages since it was an effective way of separating their personal Facebook activity from their business or public Facebook presence. In addition, fan pages provided lower barrier to entry in that it did not require the page to “approve” each follower / fan / friend...


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Social Media A to Z Series: L is for Linkedin. 80+ Tips For Using Linkedin

Social Media A to Z Series: L is for Linkedin. 80+ Tips For Using Linkedin | Business Wales - Socially Speaking | Scoop.it

As part of this series, I shared that F is for Facebook - a social network. It definitely is that however it is often described as being in the consumer arena. Linkedin is also a social community or network however its target audience is business professionals. Linkedin is a social network for business with over 120+ million members spanning over 200 countries! AMAZING! About half of the members are in the United States and 26+ million are from Europe. With 12 million users, India is currently the fastest-growing network of users. It is like the United Nations for Business!

 

Why should you care?

It is a gold mind for making business connections, that’s why. I have been on Linkedin for many years. It was my first exposure to social media and a social network. I have made many great connections since becoming a member. I have seen it evolve from a relatively static environment to an engaging business community...


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The Great Twitter Automation Debate

The Great Twitter Automation Debate | Business Wales - Socially Speaking | Scoop.it

More Than One Way To Communicate

 

Of course, communication can take many forms. For example, you can reply to emails when you have time, rather than chain yourself to a device to reply to every one when it arrives.

 

In that vein, Gray compares Stratten’s insistence about using Twitter primarily for real-time communication to be “like saying all conversations should be on the phone.” He further points out that email or letters (what he calls asynchronous communication) are valid forms of communication.


Via Get Clients Online, Martin Gysler
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What Will Get Your Facebook Page Banned

What Will Get Your Facebook Page Banned | Business Wales - Socially Speaking | Scoop.it

Do you work a lot on Facebook to sell your Brand / Business? This is well appreciated since this is strong platform to get into Community Engagement mode. Add to this most people seem to be on Facebook. What's more is that Search Engines do like Facebook.

 

Facebook has its own rules and guidelines on what you are allowed to do and what will get your Brand / Business Page banned. The rules are not too difficult to understand however they end up making you ask what then can you do. Banning of your Page can be a little troublesome for you, reason being that you may find it difficult to get your Page back...


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7 Ways To Play Facebook's New Social Feedback Loop

7 Ways To Play Facebook's New Social Feedback Loop | Business Wales - Socially Speaking | Scoop.it

Facebook’s ticker, timeline, Open Graph and GraphRank create a feedback loop that drives social discovery, engagement, and targeting opportunities.

 

Here are seven suggestions on how to leverage these new features in marketing (by the way, in the graphic to the right, the word “flyouts” refers to pop-out window that opens when you click on an item in the ticker).

 

1. Get Onto the Graph

To participate in social story creation and promotion, you have to be part of the Open Graph...


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3 Stats to Think About When Crafting Your Social Media Campaign

3 Stats to Think About When Crafting Your Social Media Campaign | Business Wales - Socially Speaking | Scoop.it

"The numbers speak for themselves and do not betray the poor quality that is provided by most companies in the area of social media. To convince you, read this article, which says a lot, supporting figures!"

 

There’s a lot involved with building your social media presence–so much so, that it’s easy for small business owners to feel overwhelmed and become unsure of what they should be focusing on. And then you come across some startling stats that show just how big the disconnect really is.

 

I present you with three social media stats to ponder. Think about how they may reflect your own social media strategy.


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Next Week You May Not Have As Much Klout As You Thought

Next Week You May Not Have As Much Klout As You Thought | Business Wales - Socially Speaking | Scoop.it

New Klout accuracy measures may mean you're not as influential as you thought you were...

 

In a post on the Klout corporate blog yesterday, founder and CEO of Klout, Joe Fernandez, announced a new algorithm for Klout will be released next week: "I am incredibly proud of the work the team has done and I am excited to announce the biggest improvement to the Klout Score in our history is launching next week."

 

He went over 4 main criteria: Amplification, Network Impact, Accuracy and Transparency and Ability to Drive Action

 

The overwhelming tone of the post was that you aren't influential because you're talk a lot, you're influential who you talk TO (and who replies). An example cited was if someone rarely likes or comments on anyone’s posts, but chooses to do so to yours, that is more meaningful than if they like 60 posts a day...


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