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Don't forget to double check these things on your landing pages.
Has Facebook got you fooled? Are you chasing likes for your brand page? Paying for fans? Maybe it's time to forget Facebook!
Given the recent launch of IFTTT for Android, we've compiled a list of recipes you could see yourself using.
Everyone seems to think social media marketing is easy — just throw up some posts on Facebook, Twitter, etc, put your Facebook button on everything, and wait for the money to come rolling in. The other misperception is that social media marketing is cheap. Well, compared to spending $2 million on a Super Bowl ad,...
Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch characterizes it — and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, […]
A complete list of advanced Twitter tips – techniques and strategies for getting the most out of Twitter.
Pinterest's upcoming news event, dubbed "Choose Your Own Adventure," may not be directly related to the company's efforts in the personalization space, but..
Last month we found out that one of the biggest reasons that folks quit Twitter is due to the lack of sorting, filtering and media. Today Twitter has announced new profile pages that should curtail concerns thanks to a handful of bold new features. The most noticeable change is the colossal profile header picture that […]
Use these Facebook Page tools, Swayy, Canva, ShortStack, HyperAlerts and Tagboard, to help you manage your Facebook Page more effectively.
Discover how to use sponsored updates, visual media and showcase pages on LinkedIn Company Pages to drive clicks and engagement.
Software Advice has partnered with Adobe to put together a Social Media Content Optimization Survey. The results are extremely interesting because they represent, not just what companies and social media marketers are doing and having success with, but also a shift in how social media is perceived by businesses.
By now, everyone is aware of the crucial role that social media plays in content marketing. From Twitter to Facebook to Instrgram, placing social media front and center has proven to be a golden cont…
Are you a B2B marketer trying to figure out how to stay afloat in the Twitter stream? These are a few B2B hashtags to help keep you from drowning.
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Feel too overwhelmed by networking? Are you an introvert in need of networking tips? On a Marketing Smarts podcast, we talk to Jill Foster, founder and blogg...
For small businesses and solopreneurs, blogging couldn’t be more vital in terms of helping you to stand out as an expert in your niche, and consequently, attract the right traffic to your website. We call this technique "The Top of Your Marketing Funnel."
I will be the first to admit that Google+ is not the easiest site to use — at least until you get the hang of it. I didn’t get it at first and thought it was clunky and not very useful. A lot has changed since Google+ first rolled out and I’m really glad I stuck with it.
When It Comes to Social Media Marketing, Don't Discount the Cost of Playing Catch-up - A lot of contractors are reluctant to invest in social media marketing. They think it's a waste of time and money and they could very well be right. It's entirely possible that the world abandons Facebook tomorrow--just like they did with Myspace. But what none of them have considered is the cost of playing catch-up in the event that they're wrong.font-size:
These chores shouldn’t take much longer than ten-or-so minutes, so there’s no time like the present. Here are 13 social media spring cleaning tips.
Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors. Just three years after it was founded, Pinterest already has over 70 million users.
Use YouTube features like Audio Library, Fan Finder, Website Annotations, InVideo Programming and YouTube Live Events to improve your Video Marketing.
With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to as content shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. […]
Though LinkedIn isn’t analyzed in the same detail as Facebook/Twitter, there are still some stats that can help improve your LinkedIn marketing strategy.
Are you wondering how to diversify your Twitter strategy in terms of sharing? Discover four types of tweets you should try!
For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network. Here’s how that looks for Sergey Brin’s account: Here’s Starbucks’ page: Google made no splashy announcement about the change. The help page merely […]
In the SMToolbox this week, we turn to Google+ expert Martin Shervington as he shares his top tips and tools for mastering Google+.
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