iPhone Loyalty Wanes After Apple's Latest Smartphone Release [STUDY] | Business Updates | Scoop.it
A new study shows the percentage of iPhone users who say they will buy another Apple smartphone has decreased.

The survey found 88% of current iPhone owners in the U.S. were likely to buy another Apple smartphone. But just last year the study reported 93% of customers willing to purchase a subsequent Apple product.

The decline in Apple loyalty can also be seen globally. The study found 75% of Western European users were likely to purchase another Apple handset, down from 88% in 2011.