Bing Attacks Google With New 'Scroogled' Campaign | Business Updates | Scoop.it

Microsoft’s Bing search engine is taking its battle against Google to the next level with a new campaign called “Don’t Get Scroogled.”

The company launched a Scroogled website on Wednesday which attacks what Bing refers to as Google’s “unfair ‘pay-to-rank’ shopping practices.” This apparently refers to Google’s decision earlier this year to require merchants to pay in order to have their products come up in the results on Google Shopping. Previously, both free and paid listings were featured in Google Shopping results.