Social Media, Content Marketing and User Experience
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Social media & lead generation: the missing links

Social media & lead generation: the missing links | Social Media, Content Marketing and User Experience | Scoop.it
There are several key gaps in many of the current methodologies in social media & lead generation. Discover some tips to help you improve conversion from your efforts and increase ROI.

Via Peg Corwin
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Peg Corwin's curator insight, January 29, 9:50 AM

Content marketing for lead gen?  You need a clear strategy and target, regular promotion, an evaluation process and links to your blog from social. Learn more.

David Picard Roussel's curator insight, January 31, 7:38 AM

[ Reminder v.a. ] Lead generation

drula eric's curator insight, January 31, 1:22 PM
Une vie passée faisant des erreurs est non seulement plus honorable, mais plus utile qu'une vie passée à ne rien faire. https://dexeril.com/2017/01/31/how-the-internet-has-revolutionized-the-marketing-aspects-2/
Social Media, Content Marketing and User Experience
Aggregating information about social media, marketing and inbound marketing, user (UX) and customer experience.
Curated by Samuel Pavin
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How to Use Content Marketing to Retain Customers in 2018

How to Use Content Marketing to Retain Customers in 2018 | Social Media, Content Marketing and User Experience | Scoop.it
Good content helps you generate leads and build brand awareness. But content marketing is also a great tool to retain customers. Here's how to do that.

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Rescooped by Samuel Pavin from Serious Play
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Some of The Best Tools for Creating Video Lessons

Some of The Best Tools for Creating Video Lessons | Social Media, Content Marketing and User Experience | Scoop.it
Free resource of educational web tools, 21st century skills, tips and tutorials on how teachers and students integrate technology into education

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Rescooped by Samuel Pavin from Just Story It
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Great Products Need Great Stories — Here’s What's Involved

Great Products Need Great Stories — Here’s What's Involved | Social Media, Content Marketing and User Experience | Scoop.it
If there are any two existential questions a product manager wrestles with, they would be: (1) What makes a great product? and (2) How do you translate that greatness into a narrative that compels…

Via Dr. Karen Dietz
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Dr. Karen Dietz's comment, November 14, 4:49 PM
Thank you Os! It's great to be back in the game :)
Dr. Karen Dietz's comment, November 14, 4:51 PM
Thank you Ricard for the rescoop! It's good to be back in the game :)
Ricard Lloria's comment, November 15, 4:14 AM
You´re Wellcome Karen, happy to see you again :)
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A Quick-Start Guide to Paid Content Promotion

A Quick-Start Guide to Paid Content Promotion | Social Media, Content Marketing and User Experience | Scoop.it
Get your content discovered by the right audience at scale in a noisy landscape with this detailed guide on paid promotion – Content Marketing Institute

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Preparing For The Future Of Storytelling: Vimeo Video

Preparing For The Future Of Storytelling: Vimeo Video | Social Media, Content Marketing and User Experience | Scoop.it
At The Fast Company Innovation Festival, a Vimeo workshop gave an intriguing glimpse of a future in which we’ll all be creating video.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, November 4, 12:47 PM

Here's a post that makes some good points -- and shares some faulty assumptions.

 

Let me point out at the start that there's a difference between storytelling tools and storytelling content, as many of you know.

 

So this article falls into the tools category. I actually wrote in my notes, that it's more about gadgets. And remember -- Vimeo is a business that wants to sell you tech tools/gadgets. So keep this in mind.

 

In this post Vimeo is presenting at a conference and broke a group up into 4 groups to brainstorm the future of storytelling. I like the idea of using technology for more co-created stories.

 

The idea about generating more empathy doesn't need a tool -- you just need to tell and listen to lots of stories. The greatest leverage point for building empathy is face-to-face storytelling. digital is effective, it's just a one-removed experience. And it's definitely not a co-created in real time experience that in-person storytelling brings.

 

So the bottom line is -- keep up with the development in tools with companies like Vimeo, but don't drink all of the Kool Aid they promote :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it.

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Where & When to Repurpose Your Holiday Content 

Where & When to Repurpose Your Holiday Content  | Social Media, Content Marketing and User Experience | Scoop.it
If you haven’t had a chance to develop marketing materials for the holidays yet, creating all new content isn’t your only option.

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10 Templates to Help You Create Beautiful Instagram Stories

10 Templates to Help You Create Beautiful Instagram Stories | Social Media, Content Marketing and User Experience | Scoop.it

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed.

But creating attractive Instagram Stories can be challenging and time-consuming. We’d love to help with that!


Via Brian Yanish - MarketingHits.com
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David Stapleton's curator insight, October 29, 12:25 PM
This is great all day every day
Elodie's curator insight, October 30, 5:34 AM
Comment faire des belles stories Instagram ?
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Content Marketing Tactics for Search Marketers  

Content Marketing Tactics for Search Marketers   | Social Media, Content Marketing and User Experience | Scoop.it
Content is both king and kingdom in a digital world full of stories. Brands and consumers alike are experiencing and publishing content on a daily basis. B

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The Power of Visual Storytelling

NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visu…


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Art Jones's curator insight, October 22, 3:54 PM

NewsCred & Getty Images team up to show us how amidst all the noise found online, visual storytelling cuts through the noise to enable our messages reach and engage our audience.

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Brand Storytelling: 30 Ideas That Will Make Your Business Memorable 

Brand Storytelling: 30 Ideas That Will Make Your Business Memorable  | Social Media, Content Marketing and User Experience | Scoop.it
To pull your audience into your content and build a memorable brand use this brand storytelling definition and 30 story lines to enhance your brand.

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The 5 Best Social Media Listening Tools for 2018 

The 5 Best Social Media Listening Tools for 2018  | Social Media, Content Marketing and User Experience | Scoop.it
There are lots of great social media listening tools that businesses can use to their advantage. Here are five of the best.

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10 Digital Transformation Trends for 2018 in 1 infographic - #service #design

10 Digital Transformation Trends for 2018 in 1 infographic - #service #design | Social Media, Content Marketing and User Experience | Scoop.it
Related content for you This post is recommended for you  Digital transformation is not about ITPowered by Inline Related Posts
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10 Social Media Tips for Successful Marketing

10 Social Media Tips for Successful Marketing | Social Media, Content Marketing and User Experience | Scoop.it
According to Social Media Today, there are 2.8 billion active social media users worldwide. Isn’t it time you tapped that market to increase your bottom line? Your journey towards social media succ…

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The 10 Most Important Social Media Metrics to Monitor

The 10 Most Important Social Media Metrics to Monitor | Social Media, Content Marketing and User Experience | Scoop.it
Trying to prove the value of your social media marketing? Here are the 10 most important social media metrics to monitor.
Via Brian Yanish - MarketingHits.com
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David Stapleton's curator insight, November 18, 5:48 PM
Media metrics and the monitoring can give you the advantage
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How to Create a YouTube Business Account: A Step-by-Step Guide

How to Create a YouTube Business Account: A Step-by-Step Guide | Social Media, Content Marketing and User Experience | Scoop.it
Is your business on YouTube?
Hey, it’s not 2010 anymore. The takeover of video content marketing has been a long time coming as more and more brands have made the leap to YouTube. Whether it’s in the form of bite-sized how-to’s or long-form tutorials, YouTube content represents a cost-effective way to educate and entertain your audience.

Via Brian Yanish - MarketingHits.com
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What Is Content Amplification (Including 30+ Content Amplification Tools)  

What Is Content Amplification (Including 30+ Content Amplification Tools)   | Social Media, Content Marketing and User Experience | Scoop.it
Content amplification builds reach with into 3 tactic before mass distribution. Includes 30 content amplification tools with 5 actionable tips.

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Aya Khattab's curator insight, November 11, 1:52 AM
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Google: Improving Low Quality Content is Better Than Deleting It - Search Engine Journal

Google: Improving Low Quality Content is Better Than Deleting It - Search Engine Journal | Social Media, Content Marketing and User Experience | Scoop.it
Google’s John Mueller has cleared up any confusion around what to do with low quality content.

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Peg Corwin's curator insight, November 6, 7:54 AM

Content marketers, know the website pages with thin content?  “There are two approaches to tackling this. On one hand you can improve your content, and from my point of view if you can improve your content that’s probably the best approach possible.”

Mubashir Husayn's curator insight, November 8, 5:03 AM

There is a different way to promote business one of the is banner ad design. 

Rescooped by Samuel Pavin from Just Story It
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The Future of Storytelling and the Influence Of Data

The Future of Storytelling and the Influence Of Data | Social Media, Content Marketing and User Experience | Scoop.it
The Future of StoryTelling Summit presented the perfect opportunity to showcase Power BI’s storytelling prowess. Of course, our team also learned some valuable lessons related to data-driven storytelling, and we’re excited to share these insights to strengthen your storytelling skills.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, November 1, 7:25 PM

Whenever someone talks to me about the future of storytelling, I'm always expecting innovations in crafting or telling business stories.

 

I'm usually disappointed, because what they are really talking about are innovations in tools, applications, processes, or access. The same is true for this post -- and maybe this conference.

 

Basic storytelling skills that haven't changed in millennia are discussed here. The innovation that is good to know about is a tool from Microsoft -- Power BI. This is a data visualization tool that will help certain business storytellers.

 

But let's be clear -- data visualization is not data storytelling. A tool like Power BI can help you find the story. It still requires solid storytelling crafting skills to make it mean something, and to build influence.

 

So enjoy learning about the tool. Follow the advice for story crafting that's included -- just don't think it's anything new :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it.

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7 Lessons We’ve Learned Running App Install Campaigns on Snapchat

7 Lessons We’ve Learned Running App Install Campaigns on Snapchat | Social Media, Content Marketing and User Experience | Scoop.it
Snapchat has made no secret of its desire to steal a piece of the mobile application advertising pie that is ruled by Facebook and Google.

The popular chat app has been rolling out a number of ad products over the last year designed to let app marketers tap into its 173 million daily users, many of whom fall into the highly engaged college-aged and millennial brackets that marketers crave.

And from what we’ve seen so far, after running install campaigns on the platform for several months, the company’s efforts appear to be working.

Via Brian Yanish - MarketingHits.com
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11 Tips for How to Be a LinkedIn Power User #Infographic

11 Tips for How to Be a LinkedIn Power User #Infographic | Social Media, Content Marketing and User Experience | Scoop.it
Even if you're not hunting for a new job, maintaining an updated LinkedIn profile can help you with future job prospects. Check out these tips on how to optimize your profile and stand out.

Via Brian Yanish - MarketingHits.com
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Jules-André Mamosa's curator insight, October 28, 1:51 AM
Une excellente infographie qui explique comment bien utilisé Linkedin pour etre visible et attirant.
Charlotte Mwagbe's curator insight, October 31, 8:24 PM

Want a LinkedIn profile that stands head and shoulders above the rest? Follow the tips and great advice on this infographic to set up your LinkedIn profile for success!

Mubashir Husayn's curator insight, November 2, 6:43 AM

If your still confuse and looking banner ad design then Kool Design Maker is one of the best banner ad design company

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The Dominance of Google and Facebook in One Chart

The Dominance of Google and Facebook in One Chart | Social Media, Content Marketing and User Experience | Scoop.it

Nearly $0.60 of every $1.00 spent on digital advertising goes to Google and Facebook.


 


Over the next couple years, digital advertising is expected to pass television to become the largest ad market in existence.


 


One would think that this simple fact should translate to a bright future for many publishers, but the reality seems to be quite different. That’s because digital advertising is increasingly dominated by just two players, and everyone else is just begging for scraps.


 


Via Brian Yanish - MarketingHits.com
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Dove Nobel's comment, October 24, 10:51 AM
http://freetechsupports.blogspot.com/2017/10/how-to-fix-regular-turn-on-off-error-in.html
Bonnie McEwan's curator insight, October 24, 3:35 PM

Digital ads are poised to surpass TV. 

Ted Perlmutter's curator insight, October 25, 10:00 AM
Starting to look like an oligopoly to me.  At some point the regulators are going to feel the same. 
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My Favorite Free Resources for Freelance Writers

My Favorite Free Resources for Freelance Writers | Social Media, Content Marketing and User Experience | Scoop.it
For more than 30 years, I’ve been a freelance writer. I’ll admit that I’ve also held down a full-time job for 99 percent of those years. I can’t afford to waste time searching for what I need to co…

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How to Use Facebook Live Video: A Detailed Guide for Marketers

How to Use Facebook Live Video: A Detailed Guide for Marketers | Social Media, Content Marketing and User Experience | Scoop.it
Facebook Live is the biggest social network’s live-streaming video functionality. Users can broadcast live videos using only their smartphones.
Via Brian Yanish - MarketingHits.com
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The Role of AI in Assisting Customer Experience

The Role of AI in Assisting Customer Experience | Social Media, Content Marketing and User Experience | Scoop.it
From being the plots of sci-fi thrillers to being seen as threats by the working populace, Artificial Intelligence (AI) has during the last few years jumped…

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How to Develop a Content Strategy: A Start-to-Finish Guide

How to Develop a Content Strategy: A Start-to-Finish Guide | Social Media, Content Marketing and User Experience | Scoop.it
Discover the best steps, tips, and resources to develop a content strategy.

Via Rami Kantari
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