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BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch:
Curated by Martin Gysler
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Responsive Web Design: The Ultimate Guide for Online Marketers

Responsive Web Design: The Ultimate Guide for Online Marketers | BUSINESS and more |

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!

With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?

First Of All, What is Responsive Web Design?

In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:

smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.

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John van den Brink's comment, June 8, 2012 6:48 AM
Thanks Martin, great post!
Martin Gysler's comment, June 8, 2012 7:31 AM
You're welcome John!
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Top 10 Ways To Access Blocked Stuff On The Web

Top 10 Ways To Access Blocked Stuff On The Web | BUSINESS and more |
The web is a generally free place, but some sites and services want to make it annoying to navigate and enjoy. Stream any video you'd like, see the sites you need, and get at services you thought were down with these tips.

10. Skip Past Annoying User/Pass Requests

9. Read Articles That Rupert Murdoch Wants You Paying For

8. Change User Agents to Get Around Browser Blocks

7. Get to Gmail When It's Down

6. Get Actually Usable BitTorrent Speeds

5. Get to Sites Taken Down by Traffic

4. Control Computers at Home

3. Download YouTube and Other Flash Videos

2. Access Country-Blocked Streaming TV

1. Roll Your Own Proxy to Access Blocked Sites

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Proving Trust on the Web

Proving Trust on the Web | BUSINESS and more |

For those of us who've been deep in the trenches of online marketing for years, the question of who to trust may seem inane. We've all gravitated to sources of one variety or another, and probably built up a few favorites based on past experience. I've shared some of my selected sources in the past and I (consciously and subconsciously) bias toward trusting news and advice from those over others.


But for those new to the field of web analytics, social media marketing, SEO or a myriad of other practices, it's a true challenge. Case in point, a Q+A question from earlier today:


How do you know what is junk information vs what is truly good SEO advice? Is it just simply trial and error? It seems to me that if people find truly good SEO information, they aren't going to be sharing it so easily. It's the whole, "You get what you pay for".

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How To Spread Your Business Footprint Around The Web

How To Spread Your Business Footprint Around The Web | BUSINESS and more |

The Web, as we know, is a great place to market your business—but only if people can find you. Success in online marketing is contingent upon people being able to locate your Web presence. One of the best ways to connect with current and potential customers via the Web is to leave your footprint around the Internet and create a trail that leads back to your business.

Leaving your business footprint across the Web has a number of benefits, including driving traffic back to your site, building brand awareness, establishing trust and boosting your search engine rankings. There are an almost infinite number of places around the Web where you can leave your footprint, but here are four rules for getting the most out of your efforts and attracting notice...

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39 Web Apps and Tools We Use to Create Websites

39 Web Apps and Tools We Use to Create Websites | BUSINESS and more |

Probably not unlike you, we use a cadre of different tools to help us create websites and products we’re proud of. Every year it seems that this list morphs, evolves, shrinks and grows. So we thought, ‘Hey, it might be valuable to some people to get a look at how we build things and the tools that we use to get the job done.’ We looked at every step of our development process and highlighted our favorite technologies every step of the way. These divisions aren’t meant as hard and fast rules; but rather groupings that can help you if you’re looking for a tool to find efficiencies, process improvements or work product for a particular phase.


Our initial planning phases are all about collaboration. Here’s what we use to communicate, ideate and put the plan together.

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The 101 Most Useful Websites

The 101 Most Useful Websites | BUSINESS and more |

All the tools that we must search every day through the web at one place... an amazing and useful list for all. [note Martin Gysler]

As we approach the dawn of a new year, here are my picks for the 101 most useful websites of the year 2011.

Update: A much expanded version of this list is now available as an eBook in Amazon’s Kindle Store.

The Most Useful Websites []

Useful Websites Worth a Bookmark!

The sites mentioned here, well most of them, solve at least one problem really well and they all have simple web addresses (URLs) that you can easily learn by heart thus saving you a trip to Google.

01. – record movies of your desktop and send them straight to YouTube.
02. – for capturing full length screenshots of web pages.
03. – shorten long URLs and convert URLs into QR codes.
04. – find the original URLs that's hiding behind a short URLs...

Google Plus Socializer's comment, January 13, 2012 8:47 AM
Forgot to add, the best G+ friends adder.
Martin Gysler's comment, January 15, 2012 7:01 AM
Thank you for this information. Indeed, it seems be interesting :-)
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119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog

119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog | BUSINESS and more |

All Internet businesses require an investment of both time and money.


The good news is you can often find a great tool without having to spend a dime.


Don’t believe me?


Well, I’ve done a bit of research and located some amazing freebies.


In this post,you ‘ll discover 119 free Internet marketing tools to grow your Internet business or blog...

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3 Reasons Your Web Site Is Still Important

3 Reasons Your Web Site Is Still Important | BUSINESS and more |
A new study out by ForeSee Results shows that less than 1% of site visitors come from a Social Media URL. It also states that 18% of visitors report being influenced by Social Media to visit a web site.

So, what does this mean? First, it means that simply having a Facebook page doesn’t lead to increased site traffic. It also means that if you have a targeted and effective Social Media Marketing campaign, you can see an increase in site traffic.

These two things may seem contrary to each other, but the simple fact remains that we are, as marketers, still learning a lot about the effectiveness of social media on our marketing efforts.

However, one thing that hasn’t changed is that a web site is still important and that the strategy for that web site is crucial. Social media marketing is about conversation and your web site is about conversion. This is where you make the connections that lead to business.
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