BUSINESS and more
21.3K views | +0 today
Follow
BUSINESS and more
Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
Curated by Martin Gysler
Your new post is loading...
Your new post is loading...
Scooped by Martin Gysler
Scoop.it!

Is It Time to Jettison Some of Your Social Networks as Worthless? | Social Media Today

Is It Time to Jettison Some of Your Social Networks as Worthless? | Social Media Today | BUSINESS and more | Scoop.it
Not all social platforms fit the needs of a particular business. For example, LinkedIn may provide an audience of potential clients interested in your marketing or Internet services. However Foursquare provides zero.
Martin Gysler's insight:

To choose the best platforms for your business, or those from your customers, it is very important to analyze what are the advantages of each. This post will give you some ideas on this and also if you can eliminate one or the other who are useless to invest more time in the others.

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

12 Most Glaring Reasons Why Businesses Should Blog

12 Most Glaring Reasons Why Businesses Should Blog | BUSINESS and more | Scoop.it

If you don't have your own blog, maybe you should do it now. In this post you'll read why! [note mg]


So, if you’ve crossed the hurdle of really understanding exactly what blogging is, it’s time for stage two. It’s time to understand why blogging is important for you as a business person.


The excuse of “I just don’t have time to blog” borders on the absurd when you really start to consider the benefits you can reap from devoting yourself to it. When the words, “I don’t have time for blogging” begin to roll off of your lips, you are really saying that you don’t have time for the activities below. Because if done right, blogging is the single greatest tool for making these things happen.


1. Driving web traffic

2. Building a network

3. Answering frequently asked questions

4. Demonstrating expertise...


Read more: http://bit.ly/K8H071

more...
No comment yet.
Rescooped by Martin Gysler from SOCIAL NETWORKING skills
Scoop.it!

10 Steps to Successful Social Networking

10 Steps to Successful Social Networking | BUSINESS and more | Scoop.it

[ For practical reasons, I decided to integrate the contributions from the "SOCIAL NETWORKING skills" topic here - 01-27-2012 ]  Martin Gysler


Networking is about meeting and building relationships with people for a purpose. It’s that last part that counts in the definition, the purposeful part. Otherwise we’re all just socializing, which is what much of it amounts to anyway because if you don’t know your purpose, it’s pretty difficult to achieve it.


That’s fine if you just enjoy socializing for the sake of socializing (and, actually, the best social networkers are people like that usually). However, if you’re spending marketing dollars and the prosperity of your business depends on the success of your social networking, you’d better do a bit more than socialize.


1. The Question You’d Better Answer First
Why are you interested in social networking? To build your business? How, exactly?Do you sell online or just promote online? Are you locally, nationally, or internationally focused? Do you want people to talk about your business online, share your links, spread the word about you, learn more about you, recommend you, sign up for a program, get a free sample, get your e-newsletter, read your blog, interact with you, ask questions, get a membership, order a product, pay for a service, refer you to their friends? 


Read more: http://www.resultsrevolution.com/2010/08/10-steps-to-successful-social-networking/

more...
Progressive training's curator insight, November 25, 2013 10:44 AM

10 Steps to Successful Social Networking 

 

#social #networking

El Monóculo's curator insight, October 30, 2016 8:48 AM
Share your insight
Scooped by Martin Gysler
Scoop.it!

Important Lessons I’ve Learned As A Leader

Important Lessons I’ve Learned As A Leader | BUSINESS and more | Scoop.it
These 12 lessons have helped me grow as a leader and help other aspiring leaders. Leadership is about people and passion. You matter!

 

Many of us have heard the advice from the likes of John Maxwell, Steve Jobs, Stephen Covey, and others. However, sometimes for the rising or aspiring leader it’s practical advice that really makes an impact. We all have times when we miss obvious things we should do as leaders. When faced with difficult situations, there will be an “a-ha” moment when we’re reminded of a simple, yet valuable leadership traits we didn’t exhibit...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Social Media A to Z Series: I is for Influencer, 10 Characteristics of an Influencer

Social Media A to Z Series: I is for Influencer, 10 Characteristics of an Influencer | BUSINESS and more | Scoop.it

For a second, let’s put social media aside. Really, just for a second. Life is built on relationships. Different types of relationships. As a teenager, we knew that there was a group that set the fashion trend. There was a group that knew everything about basketball or hockey. However, within those groups there were one or two among them that lead the whole direction of how that group thought. If they said something was good or bad, that was it. That opinion would spread like wildfire and before you knew it, everyone else agreed and were wearing or buying accordingly. They had huge influence on others.

 

Fast forward to today. As adults, we experience similar influences though it might be a little more challenging to identify at times. Perhaps a good and recent example is the fashion trend being set by Kate Middleton...

more...
No comment yet.
Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!
Scoop.it!

Position Yourself For Success While Working Your Current Job

Position Yourself For Success While Working Your Current Job | BUSINESS and more | Scoop.it

If you’re like me you can’t get into a conversation without mentioning your brand, or the importance of building and maintaining it. Sadly, these conversations aren’t only with entrepreneurs, so I get plenty of eyes that start to glaze over when I bring up the topic. It’s hard to explain to people that building and maintaining your personal brand isn’t just a skill that needs to be mastered by entrepreneurs. Even if you never plan on leaving your current job, increasing your profile often leads to promotions and bigger money. More likely though (you are reading Personal Branding Blog, right?) you plan on leaving your job at some point, if you haven’t already, and you’ll make for a much easier transition if you do a few simple things to build your brand before leaving...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

How to Network Your Way to World-Class Mentors: The Thiel Fellowship Lecture, Part 1

How to Network Your Way to World-Class Mentors: The Thiel Fellowship Lecture, Part 1 | BUSINESS and more | Scoop.it

Last year, PayPal cofounder and first outside Facebook investor Peter Thiel made waves when he announced the Thiel Fellowship, a program to pay twenty people under the age of twenty $100,000 each to leave formal schooling and learn in the real world, not in the classroom.

 

In May of this year, the Thiel Foundation announced 24 brilliant young inaugural recipients of the Fellowship. In June, they held they held their first retreat together, at the Headlands Institute in Sausalito, CA. I had the privilege of delivering the presentation below to the Fellows.

 

My talk was aimed at helping the Fellows see that—like all people, young and old, in college and out of college—they will get their education by finding great mentors and teachers. The difference between them, and their peers in college, is that they are getting a head start in learning how to find mentors and teachers outside of the classroom, out in the real world...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Building a Meaningful Social Network for Business

Building a Meaningful Social Network for Business | BUSINESS and more | Scoop.it

3 Key Tools to Building a large and Meaningful Social Network


“If you are forever chasing business, it’s because your network is not big enough.”

 

This phrase was coined long before the internet completely and radically altered the business world as we know it. This term came around when networks were built with the sending of an invitation, the shaking of a hand, or a conversation on a phone.

 

The internet has warped how business transactions and interactions take place. With options that have never been available until now how you get your message out to the people will be critical. These days this message is even more vital as the number of social networks is expanding and how your business engages into those networks will determine whether or not you will thrive or fall...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Managing Yourself: A Smarter Way to Network

Managing Yourself: A Smarter Way to Network | BUSINESS and more | Scoop.it
If you think you need to build a big circle of high-powered contacts, you're dead wrong. Instead, successful executives connect with select people and get more out of them. In this article, Rob Cross and Robert Thomas explain the six diverse kinds of connections that make up the best networks.

One of the happiest, most successful executives we know is a woman named Deb. She works at a major technology company and runs a global business unit that has more than 7,000 employees. When you ask her how she rose to the top and why she enjoys her job, her answer is simple: people. She points to her boss, the CEO, a mentor who “always has her back”; Steve, the head of a complementary business, with whom she has monthly brainstorming lunches and occasional gripe sessions; and Tom, a protégé to whom she has delegated responsibility for a large portion of her division.

Outside the company, Deb’s circle includes her counterparts in three strategic partnerships, who inspire her with new ideas; Sheila, a former colleague, now in a different industry, who gives her candid feedback; and her husband, Bob, an executive at a philanthropic organization. She also has close relationships with her fellow volunteers in a program for at-risk high school students and the members of her tennis group and book club...
more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013 | Business Computing World

Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013 | Business Computing World | BUSINESS and more | Scoop.it
Lucky For Some: 13 Tips For Enterprise Social Networking Success In 2013
Martin Gysler's insight:

An interesting approach from social network. This post makes the point on the various possibiities to improve team work through social media, and gives some useful advices. >>>
 

2013 maybe an unlucky year for those with a superstitious nature. But for anyone planning an enterprise social network (ESN) project to get their employees working together more effectively, there’s no reason to leave your chances of success to luck. Follow these 13 tips to ensure social business success in 2013. >>>
 

Read more: http://www.businesscomputingworld.co.uk/lucky-for-some-13-tips-for-enterprise-social-networking-success-in-2013/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Forget Networking. How to Be a Connector

Forget Networking. How to Be a Connector | BUSINESS and more | Scoop.it

We all know people like them, people who seem to know everyone. They're always able to help -- or if they can't, they know someone who can. You meet them for the first time and in 15 minutes, you're talking with them like you're childhood friends. They're successful, smart and funny, with a likable touch of self-deprecation. And they're interested in everything.


Who are they? Connectors. Take Maryam Banikarim, senior vice president and chief marketing officer at Gannett, publisher of USA Today. She has a perfect job for a connector -- she helps link Gannett's various newspapers and media outlets "and bring the pieces together."


"I like people and am genuinely curious," says Banikarim, 42. "I like stories and want to make connections. But I didn't know the word for it until my husband read Malcolm Gladwell's The Tipping Point and said, 'I finally have a word for you -- a connector.' "


Read more: http://bit.ly/xqVubZ

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Professional Social Presence Management | XeeMe

Professional Social Presence Management | XeeMe | BUSINESS and more | Scoop.it

You are a pretty engaged social citizen


You frequently tweet, post on your own blog, share videos on YouTube, upload photos to Flickr or Picasa, comment on other people blogs, update your various time lines, answer questions on Quora or Focus, publish your paper.li or Scoop.It and are considered a real great asset in the social sphere.


But even your best friends don't know all your profile URLs by heart – let alone customers or prospects. Your "Presence Value" is highly diluted by the sheer size and diversity of the social web. As a result people have a hard time to find you despite all your engagement and have to search for your Twitter handle, your YouTube Channel, your Quora questions, your Flickr photos…


XeeMe: http://xeeme.com/MartinGysler/

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

A Quick Networking Tutorial to Build Strong Connections

A Quick Networking Tutorial to Build Strong Connections | BUSINESS and more | Scoop.it

A lot of people don’t understand the true power of networking and how far in life you can go with knowing the right people. I’m sure you have all heard of the phrase, “It’s not what you know, but who you know”. Believe me, this is true and I speak from experience of getting to know the right people to open some doors for myself. In this article, I will explore a basic but personally tested networking tutorial.


Every day and every moment in life is an opportunity to network. You never know what the unsuspecting gentlemen in jeans sitting across from you on the train does for a living until you get to know them; I can guarantee 9 out of 10 times you would be amazed.

more...
No comment yet.
Rescooped by Martin Gysler from PEOPLE BUILDING
Scoop.it!

Conversation Agent: The 12 Habits of Highly Connective People

Conversation Agent: The 12 Habits of Highly Connective People | BUSINESS and more | Scoop.it

I started the day watching this video from Gel 2011. I love stories like Anil Dash's because I experienced myself the power of networks. Especially after moving continents and starting from zero, alone.

 

Few things give you more joy than doing a good deed. Often that goodness comes from introducing someone to something or someone else, and that someone else doing the same -- and so on. We need to do this, more of it if we're already doing it.

 

Understanding the importance and power of networks, combined with new tools is our lifeline. We have the ability to transform businesses and institutions, and a need to undertake that transformation. I hope you got goose bumps from the video.

 

That's what true connections can do.

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Direct Sellers: Google+ and the You in Your Brand

Direct Sellers: Google+ and the You in Your Brand | BUSINESS and more | Scoop.it

There are some who want to argue that direct selling isn’t really a “business” and I say that’s not true. It is a business. A small business and a very personal business. I liken it to having a plethora of mini-franchisees growing, developing, dreaming about and selling your product or service. Direct selling has come a long way from its roots more than a hundred years ago. Today, direct sellers have a lot more things at their disposal and in addition to personal one-on-one demonstrations; party plan events or opportunity meetings they are using advanced technology as a way to reach their consumers and get sales.


What’s prevalent in their online toolbox? Social networking sites have become the place to be and be seen in the virtual world, as more and more users are connecting with their friends and building new relationships using social media.

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Are you Making "Connections" - or Just "Networking"?

Are you Making "Connections" - or Just "Networking"? | BUSINESS and more | Scoop.it
Networking and making connections. These two goals are at the salesperson's core. But let's separate these two for a minute.

 

This Could Be The Biggest Networking Mistake You Ever Make: Networking. Everybody does it everyday - no matter where we are - where we live, how old we are. And let me say this again because it is that important: anyone that you meet is a connection. And even if they are not going to get you business, or be a.

 

You should then ask yourself not just if you are networking every day, but rather, are you making new "connections" every day?
In order to make quality connections, you must first be in that right place at the right time. Also, you need to be open to receiving and making the connection. And, you you must be able to use the connections that you do have to encourage new connections, as well...

more...
No comment yet.
Scooped by Martin Gysler
Scoop.it!

Six Rules For Networking at Work

Six Rules For Networking at Work | BUSINESS and more | Scoop.it
When we talk about networking, we often focus on connecting with people outside our organizations. But networking with colleagues is just as crucial. Well-networked people bridge the organizational silos that plague all organizations, and make their firms more collaborative and effective. But networking for the sake of networking? Adding as many contacts as humanly possible? That’s a time-sink and a distraction. In this slideshow, we’ll review the rules of being an effective organizational networker, a lynchpin of productivity.
more...
No comment yet.