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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | BUSINESS and more | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.


You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI


The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin


The interviewees:


Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.


Read more: http://bit.ly/Kea57T

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Social Media Marketing Checklist

Social Media Marketing Checklist | BUSINESS and more | Scoop.it

While putting together a presentation recently, I assembled a simple check list of considerations for a social media marketing effort. We’ve written quite a bit about developing a social media roadmap, strategy and measurement in the past, but there are some important questions to answer when it comes to realizing what’s involved. Companies can test and run tactics in silos but eventually, there will come a time when efforts need to be coordinated.

 

You may notice that this checklist isn’t that concerned with SEO. Don’t take that to mean Search Engine Optimization isn’t to be heavily considered with a social media marketing effort. At the same time, not all social media efforts need to be SEO focused.

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4 Steps to Selling With Social Media

4 Steps to Selling With Social Media | BUSINESS and more | Scoop.it

Are you wondering why your social media efforts aren’t working?


Social media success sometimes appears arbitrary.


Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?”


Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.


If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components...

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The State And Future Of Social Media Management Solutions

The State And Future Of Social Media Management Solutions | BUSINESS and more | Scoop.it

The social media management solutions landscape is vast and fractured. Altimeter Group identifies over 150 social media monitoring solutions and over 30 specifically defined Social Media Management Systems. The vastness of the options makes it hard for brand-side marketers to determine what platforms and tools they should be using.

 

Exacerbating the problem is that even among the 30 tools Altimeter identifies as Social Media Management Solutions, none of them do the same thing. And there’s no clear definition of what social media management solutions should do. Some of the 30, like WildfireApp, provide a very narrow sliver of functionality (network-specific engagement tools). I wonder if these should even be classified as SMMS at all. But I’ll leave the classification up to other analysts...

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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | BUSINESS and more | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.


In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.


Read more: http://bit.ly/HODU9K

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Social Media Breakdown: How Kred Can Make Your Business Smarter | Blog | Daily Dose

Social Media Breakdown: How Kred Can Make Your Business Smarter  | Blog | Daily Dose | BUSINESS and more | Scoop.it

In today's social-media obsessed world, there are many analytical tools and companies to help you measure your online influence. Klout.com was one of the first on the scene in September 2009, measuring -- on a scale of 1 to 100 -- your online influence on sites like Twitter and Facebook. Since launching, the company added LinkedIn, YouTube, Foursquare and most recently Google + to its algorithm. A company's "klout scores" have been used to target influencers and provide perks ranging from Hollywood studio film premiere tickets to Spotifyinvites.


While Klout has pretty much owned the social-media influence market, some are questioning the reliability of the company's data and "score."


Enter, Kred, which is a social-media scoring system that seeks to measure a person's online influence. But Kred, which was created by the San Francisco-based social analytics firm PeopleBrowsr, attempts to also measure a person or company's engagement, or as they call it, outreach. PeopleBrowsr hopes that that combination can offer a more informed metric for non-celebrities like entrepreneurs and those whom they follow and look to for advice...

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A True Measure Of Influence | BrandSavant

A True Measure Of Influence | BrandSavant | BUSINESS and more | Scoop.it

Influence scores, as we know them today, are all based upon algorithms. Algorithms are commonly confused with formulae, but they are surely two different things. The volume of a circle is a formula – it’s math. That x number of retweets has y effect on your influence score, however, is an algorithm. There might be some math in there, but I like to think of algorithms as math plus assumptions.

 

An influence score makes assumptions about the value of your follower count, how many people click on your links, etc., and then bashes those assumed values together with yet another set of assumptions – their supposed relationship to each other...

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