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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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10 Steps to Finding the Influencers in Your Market

10 Steps to Finding the Influencers in Your Market | BUSINESS and more | Scoop.it

Here are ten concrete steps to finding and growing the social media influencers in your particular market. Because, as you know it's often the most difficult step in our business. [note mg]


Why is an influencer strategy so important?

  1. It can help drive your social media execution.
  2. It can be a core part of your search engine optimization strategy.
  3. Ultimately, if done correctly, it will drive sales and position your organization as one of the leading experts in the field.

There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.


Read more: http://blog.junta42.com/2011/02/finding-social-media-influencers-market/

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Using the Google+ Ripples Feature to Identify Key Influencers

Using the Google+ Ripples Feature to Identify Key Influencers | BUSINESS and more | Scoop.it

With the launch of Google+ pages marketers have become even more interested in how to best spread their messaging more effectively across the unknown territory of Google+. One way of helping explore the impact of a profile's or page's marketing efforts is by examining the Ripples per post.

 

Social Influencers via Ripples

 

Ripples is a feature that was launched a week or two before Google+ pages, but is important nevertheless. With any post, at this time limited to posts that are widely shared, you can see who and how the particular piece of content is being shared on Google+.

 

Simply click the the down arrow next to any post published by yourself or others located on the top right hand corner of the content. This menu allows you to perform a few functions, one of which allows you to view Ripples...

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Social Media A to Z Series: I is for Influencer, 10 Characteristics of an Influencer

Social Media A to Z Series: I is for Influencer, 10 Characteristics of an Influencer | BUSINESS and more | Scoop.it

For a second, let’s put social media aside. Really, just for a second. Life is built on relationships. Different types of relationships. As a teenager, we knew that there was a group that set the fashion trend. There was a group that knew everything about basketball or hockey. However, within those groups there were one or two among them that lead the whole direction of how that group thought. If they said something was good or bad, that was it. That opinion would spread like wildfire and before you knew it, everyone else agreed and were wearing or buying accordingly. They had huge influence on others.

 

Fast forward to today. As adults, we experience similar influences though it might be a little more challenging to identify at times. Perhaps a good and recent example is the fashion trend being set by Kate Middleton...

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How to Establish Influence from Scratch

How to Establish Influence from Scratch | BUSINESS and more | Scoop.it

I’m a nobody. Scratch that; I was a nobody. I work as a personal trainer in Toronto; I had no connections, knew nothing about blogging, and hadn’t written anything since University.

 

What I did have was an idea and, with the right know-how, an idea is powerful enough to break through all barriers.

 

I’m not the first person on the Internet to talk about fitness. On the contrary, I’m about the 1 000 000th. My idea, though, was to be different and I decided to cover topics that nobody else was covering.

 

You see, every fitness guru on the planet gives suggestions pertaining to exercise prescription, while nobody was effectively teaching trainers how to actually train. After all, isn’t learning how to effective teach more important than a fancy new version of the squat?...

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Socmetrics Offers Fast, Simple Influencer Identification

Socmetrics Offers Fast, Simple Influencer Identification | BUSINESS and more | Scoop.it

A new influencer identification tool has emerged that has quite a bit of promise. Socmetrics, a one-year-old company out of Boston, is similar to mBlast in that it looks at influencers through a topical filter. While Tom Webster may very well be influential in the worlds of social media marketing and market research, he is also an influential voice on wine. And mining his conversations and those around him shows that if you’re looking for it. Tools like Klout, which look at influence in more of a reach-based formula, don’t make topical distinctions very well. Socmetrics does.


Added to the topical focus is the fact that Socmetrics also offers pre-curated lists over over 100 categories. So you don’t have to start with a broad, keyword search that tends to push back a lot of junk data. Instead, major categories have been culled for accuracy and many broad topics (social media, automotive, moms, etc.) have already been cleaned to ensure the data is good...

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