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Ideas, tools & reflections for managers, leaders and business owners. -- Keep in touch: http://www.xeeme.com/MartinGysler
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Louis C.K.’s lesson for marketers: Honesty is the best strategy

Louis C.K.’s lesson for marketers: Honesty is the best strategy | BUSINESS and more | Scoop.it
Much has been made of the success of Louis C.K.’s self-released video special, but Jessica Lee examines it as a social media marketing campaign, chalking his success up to one ingredient that’s often missing in marketing: trust.


Comedian Louis C.K. recently self-released a video of his stand-up special, “Live at the Beacon Theater,” for $5 online. He personally paid for the production costs up front in an experiment to see if this was a cheaper, more efficient, and less restrictive method of getting his content to his fans. In doing so, he cut out paying the middlemen — including the marketing team — and avoided the red tape of working with studio executives.


In twelve days, Louis C.K. earned more than $1 million from people downloading the special — far more than the $170,000 it cost to produce the video. Louis C.K. gave his thoughts in a post on his site:


“I would have been paid [less than $200,000] by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video … This way, you only paid $5, you can use the video any way you want.”...

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Team Blue Striped Tigers's curator insight, April 12, 2016 2:41 AM
Louis C.K's online marketing lessons: Build relationships, work toward long-term relationships with your customers, create a reasonable price, and read up on the Stop Online Piracy Act. But really, honesty is the best strategy. 
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Creating a Business Plan

Creating a Business Plan | BUSINESS and more | Scoop.it

It’s true that you don’t need to create a formal business plan in order to start a business. You can kickstart a business very quickly without having to plan out every detail in advance.

 

That said, there can be tremendous value in planning. Thinking through a business in advance is hard work and requires deep concentration (if you want to do it well), but the payoff is a significant increase in clarity and a better shot at creating or expanding a successful enterprise.

 

I spent most of last week creating a new long-term plan for my business, which I just completed on Friday. I hadn’t done anything this thorough since 2005. It was incredibly tough mental work, and I put in many 12-16 hour days in a row, sometimes working so hard that I literally fell asleep at my desk. Then I’d wake up and work on it some more...

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