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Responsive Web Design: The Ultimate Guide for Online Marketers

Responsive Web Design: The Ultimate Guide for Online Marketers | BUSINESS and more |

As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing!

With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy?

First Of All, What is Responsive Web Design?

In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser:

smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented.

Read more:

John van den Brink's comment, June 8, 2012 6:48 AM
Thanks Martin, great post!
Martin Gysler's comment, June 8, 2012 7:31 AM
You're welcome John!
Rescooped by Martin Gysler from SOCIAL MEDIA, what we think about!!

Principles of Effective Blog Design

Principles of Effective Blog Design | BUSINESS and more |

People judge books by the cover, and other people by their looks.

Take a look at these two men:


Now answer these questions (you can’t choose “neither”):
- Which one would you rather ask investment advice from?
- Which one would you rather have babysit your children?
- Which one would you rather have cook your dinner?


… and so on. You don’t know anything about these men. Yet you make assumptions and can even take decisions based on their looks.


What does that have to do with your blog? Everything!


“As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence.”—Dr. Brent Coker...

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