Customer Loyalty in Business to Business
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Customer Loyalty in Business to Business
Share concepts, trends, tools, biz cases to drive customer loyalty
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How to use customer surveys to boost your sales? by Michel Faulquier

How to use customer surveys to boost your sales? by Michel Faulquier | Customer Loyalty in Business to Business | Scoop.it

Surveying customers and selling is not an oxymoron. Why listening to customers besides doing more
business with them? Truly, the only purpose of listening and measuring customer confidence is to
sell better and more.

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The State Of Customer Experience, 2011

The State Of Customer Experience, 2011 | Customer Loyalty in Business to Business | Scoop.it

by Megan Burns
for Customer Experience Professionals

February 17, 2011

 

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Building Customer Relations by Listening

Building Customer Relations by Listening | Customer Loyalty in Business to Business | Scoop.it
Improving service at a small business starts with communication. Ask employees and clients what's working and what's not.
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SAMA - The Strategic Account Management Association

SAMA - The Strategic Account Management Association | Customer Loyalty in Business to Business | Scoop.it

The Strategic Account Management Association (SAMA) is a knowledge-sharing organization devoted to developing, promoting and advancing the concept of customer supplier collaboration through communities of practice. SAMA is dedicated to the professional development of the individuals and companies involved in the process of managing national, global and strategic customer relationships, and to enabling members to create greater customer value and achieve competitive advantage accordingly.

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Best practices in corporate strategic management

Best practices in corporate strategic management | Customer Loyalty in Business to Business | Scoop.it

Strategic Account Management Association (SAMA): Lessons from the European survey - by Richard Higham

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Why customer experience? Why now?

by Kerry bodine and moira dorsey
with Allison Stone

 

We’ve entered the age of the customer — an era where a focus on customers matters more than any other
strategic imperative. Companies are waking up to the fact that customers’ perceptions have a profound
impact on business metrics ranging from brand equity and customer loyalty to increased revenue and
cost savings. But while every executive knows that customers matter, most companies simply don’t
approach their interactions with customers in a disciplined way. Lip service won’t cut it anymore. For
businesses to succeed, they need to get serious about the way they define, implement, and manage the
customer experience.

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Account Content Marketing: Building Relationships With Key Accounts

Account content marketing goes beyond generic marketing messages and
product push to focus on the relationship, positioning the solution provider
as a thought leader in the industry and personalizing messages specific to
user wants and needs.

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LOYALTY RULES! by Frederick Reicheld

S'inspirer de l'expérience des champions de la fidélisation...

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B to B Le diaLogue comme remède à La crise

Beaucoup d’entreprises sont
conscientes de la nécessité
d’améliorer le contact avec leurs
clients, selon une étude de Why
Consulting. Pourtant, des freins
demeurent, la crise renforçant
la tentation de repli.

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L'expérience client: un levier de différenciation

S'organiser pour offrir une expérience distinctive à ses clients.

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L'Intimité Client 2.0 : comment placer le client au coeur de l'évolution des organisations | Le Cercle Les Echos

L'Intimité Client 2.0 : comment placer le client au coeur de l'évolution des organisations | Le Cercle Les Echos | Customer Loyalty in Business to Business | Scoop.it
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Sales Management Process

Sales Management Process | Customer Loyalty in Business to Business | Scoop.it
Online CRM, Content Management and Collaboration for Team-Based Selling...
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8 Expert Advices on Building a Relationship with your Customers |

8 Expert Advices on Building a Relationship with your Customers | | Customer Loyalty in Business to Business | Scoop.it

We have put together a list that will help in building relationship with your customers.

 

A customer is the best friend of any small business owner and their relationship is key to any marketing strategy. Customers play a vital role in brand building and positioning your products in this competitive market. There may be many reasons why a customer/client may have left you. Some of the common reasons that you are bound to hear from them are:Your products were priced too high.Your customer service was bad.Your competitors were giving them better offers.Your firm was not communicating with them and they felt neglected.

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Sales vs. Pricing and Large Account Management | The Wiglaf Journal

Sales vs. Pricing and Large Account Management | The Wiglaf Journal | Customer Loyalty in Business to Business | Scoop.it
Prices are too high for our customers. Sales is giving away our product. We have heard these claims. Many times. These arguing points between the professionals who manage customers and those who manage prices have been fought over for aeons.
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Five Strategic Questions to Ask Your Customer | Developing Your B2B Sales Skills

Five Strategic Questions to Ask Your Customer | Developing Your B2B Sales Skills | Customer Loyalty in Business to Business | Scoop.it
Learn about five questions to use to learn about a customer's market position and their understanding of industry trends giving you an advantage.
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Comparing B2B and B2C CX Obstacles

Comparing B2B and B2C CX Obstacles | Customer Loyalty in Business to Business | Scoop.it
In previous posts, I compared customer experience (CX) management efforts and CX competency assessments across these three types of companies:

Companies that primarily serve businesses (B2B)...
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Customer Service Secrets: Six Secrets Of Outstanding Customer Retention -

The following are six customer service secrets for winning back customers, increasing customer satisfaction, and increasing your bottom line

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Customer Experience Management best practices

Profitable Growth Through Customer Centricity

A white paper by Satmetrix Systems, Inc.

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"The One Number you need to grow" by Frederick Reicheld

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Relationship Quality as a Predictor of B2B Customer loyalty

This study aims to provide a picture of how relationship quality can influence customer loyalty or
loyalty in the business-to-business context.

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Enterprise Feedback Management: The Best Practices of Customer Loyalty Leaders

With today’s economic pressures it is more critical than ever to deepen existing customer relationships –
it’s much more cost effective to keep your current customers than it is to gain new ones.

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The Role Of A Key Account Manager (KAM)

The Role Of A Key Account Manager (KAM) | Customer Loyalty in Business to Business | Scoop.it
A key account manager is different to a sales person or account manager.
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Gina Volk's curator insight, May 22, 2014 5:18 PM

20% of your time should be dedicated to developing your relationship with your client. Don't manage more accounts than you can handle or you will lose them! 

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Customer Loyalty Techniques for Business to Business Marketing Programs

Times have and continue to change for B2B marketers. Now, more than ever,
drawing upon behavioral and statistical insight to deliver marketing value to
the C-Suite of B2B organizations is a strategic business imperative.

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