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7 Tips for Improving Your Ecommerce Strategy

7 Tips for Improving Your Ecommerce Strategy | Business Support | Scoop.it

Via Brian Yanish - MarketingHits.com
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7 Tips for Improving Your #Ecommerce Strategy

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Elwin Luis Huaman Quispe's curator insight, December 22, 2013 9:09 AM

7 Tips para mejorar tu estrategia comercial

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The 15 Best Podcasts For Entrepreneurs

The 15 Best Podcasts For Entrepreneurs | Business Support | Scoop.it

“I’ve always tried to align myself with strategic partners, friends, and information to help me with the things that I did not know, and ultimately, I made it.” – Daymond John

 

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Birkbeck Careers & Employability's curator insight, September 6, 8:16 AM
Everyone one of us has the same 24 hours in a day; as an entrepreneur, you need to use those hours as effectively as possible to grow your business and be more productive, giving you the edge you need to succeed. If you are looking for knowledge and experience to inspire you and inform you at each stage of your business, however hectic your schedule, podcasts are an extremely effective use of your time or commute. Here are 15 from successful entrepreneurs sharing what they learnt along their journey!
 
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19 Experts Explain Why Your Website Isn't Bringing in Customers

19 Experts Explain Why Your Website Isn't Bringing in Customers | Business Support | Scoop.it
"It's vital to position yourself online with a strong, professional destination that gives customers the impression you mean business."
- Nicole Leinbach-Reyhle

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Birkbeck Careers & Employability's curator insight, October 13, 11:40 AM
You have launched your business, it took blood sweat and tears but it is live .You feel it is functional and well designed but  what it isn't is busy. What is causing this dearth of traffic? Could it be your sales copy? Your content? Is your order process letting you down? What is the user experience like? The world of online business is an attention economy;  in this article 19 experts share their years of experience with top tips on how to get your target customers' attention it and keep it!
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Five Critical Questions You Must Ask When Building Your Brand 

Five Critical Questions You Must Ask When Building Your Brand  | Business Support | Scoop.it
“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...” - Howard Schultz
 

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Birkbeck Careers & Employability's curator insight, December 6, 7:35 AM
Think of a brand. One will have certainly popped immediately into your mind and there is a reason why this particular brand packs a punch. As an entrepreneur, what do you want your brand to say about your company to your target audience? You don’t need to spend a fortune on building a brand but you do need to invest time and thought in what you want the voice of your business to communicate about how you engage with your customers. Done well it can really cement that intangible emotional connection you build with your customers regarding the link between their values and your organisation’s values, how you deliver what you promise regarding service, prices, and why you are different to every other business in what is becoming a very crowded space. This article from Virgin Entrepreneurs gives you some key questions to ask yourself when deciding how to go about building your brand and looks at how your brand can help your customers get your USP, what you do and why you do it, building the loyalty of your existing customers and helping you win new ones.
 
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The Ultimate Social Media Marketing Guide for 2018

The Ultimate Social Media Marketing Guide for 2018 | Business Support | Scoop.it
This guide aims to help you optimize your sales and marketing tactics, with intelligent marketing strategies.

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Graphics Designing's curator insight, Today, 9:51 AM

why we use banner ad design click here to see.

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5 Things to Help Prepare Your Business Finances for Year's End

5 Things to Help Prepare Your Business Finances for Year's End | Business Support | Scoop.it
A little preparation now can save you time and money later

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What Are 2018's Biggest Content Marketing Trends?

What Are 2018's Biggest Content Marketing Trends? | Business Support | Scoop.it
The best online writers have discovered that the winning formula for content marketing is publishing fewer posts that are far more in-depth.

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8 Overlooked Social Media Tactics That Can Increase Conversion Rates

8 Overlooked Social Media Tactics That Can Increase Conversion Rates | Business Support | Scoop.it
If you’ve been using the same social media strategies and your impact has leveled off, it’s probably time to review your goals.

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Stumped by Bitcoin price rise? Here’s why it is Skyrocketing

Stumped by Bitcoin price rise? Here’s why it is Skyrocketing | Business Support | Scoop.it
Here is the real reason why Bitcoin prices have seen almost 40 percent rise this month.

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45 Content Marketing Best Practices That Are Actually Myths

45 Content Marketing Best Practices That Are Actually Myths | Business Support | Scoop.it
Content marketing isn’t for my niche

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Peg Corwin's curator insight, October 14, 12:14 PM

Sample content marketing myths: "I can’t compete within my niche" " Shares = success" "Good content will market itself" "My content must be super long" "Content marketing isn’t for my niche" and more.

pascal leclerc's curator insight, October 20, 1:43 AM

Content marketing will benefit every niche from plumbing to bookstores to content marketing companies.

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Why Etsy, Stitch Fix and Pinterest Get Zero Credit for Pioneering Tech

Why Etsy, Stitch Fix and Pinterest Get Zero Credit for Pioneering Tech | Business Support | Scoop.it
Lisa Schmeiser

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The Complete Guide to Google Analytics Campaign Tracking

The Complete Guide to Google Analytics Campaign Tracking | Business Support | Scoop.it
From tracking your visitors to creating goals, use this complete guide to Google Analytics campaign tracking to help you make smart, data-driven decisions.
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Why Memory Is Your Most Powerful Tool For Building Customer Relationships

Why Memory Is Your Most Powerful Tool For Building Customer Relationships | Business Support | Scoop.it
Remembering personal information like names, birthdays, and likes and dislikes is key to building trust in human relationships, and it’s also important to customers’ relationships with brands.

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4 Ways to Generate Leads from Facebook (Which Most Businesses Aren't Using)

4 Ways to Generate Leads from Facebook (Which Most Businesses Aren't Using) | Business Support | Scoop.it

Social Media Today

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Colm Mcgill's curator insight, October 31, 4:03 AM
Now is the time to leverage  Facebook to grow your business.Learn 4 Ways to Generate Leads from Facebook #facebookadvertising 
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This 21-Year-old Greek Woman is Trying to Blockchain the Shipping Industry

This 21-Year-old Greek Woman is Trying to Blockchain the Shipping Industry | Business Support | Scoop.it

Christiana Zoupa just co-founded a Blockchain company that aims to improve the lives of millions of seafarers and to reward the scientific community by accelerating new technologies in the shipping industry. 


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Birkbeck Careers & Employability's curator insight, September 29, 6:48 AM
Did you know that there are over one thousand cryptocurrency specifications in existence? Decentralised and transparent Blockchain technologies make these digital assets possible. Blockchain is a global public ledger which instantly automatically records and verifies digital transactions irrespective of geographical location, and is considered tamper-proof. When a transaction takes place, everyone is aware of it. Financial institutions have been seriously looking into its applications and many other centralised industries and organisations are keen to explore how they might harness the innovative power of this technology - its applications are almost endless and it is changing the way independent businesses collaborate with one another. It saves time, reduces costs and human errors. Read how this 21-year-old entrepreneur is using it to revolutionise the Shipping industry.

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SEO 101: Understanding Google's Algorithms

SEO 101: Understanding Google's Algorithms | Business Support | Scoop.it
“Google only loves you when everyone else loves you first.” 
– Wendy Piersall

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Birkbeck Careers & Employability's curator insight, November 23, 11:27 AM
Could you tell a  Google Panda from a Google Penguin or a Google Pigeon from a Google Hummingbird? These are Google's organic, chameleon-like Search Algorithms.  They will analyse words, match searches, rank useful pages,  take in context and then put all the pieces of the puzzle together and deliver the best results for a search. 
If you are interested in optimising your business website for online searches, visibility is everything; if you are not out there in front of your customers, your competitors will be - customers won't even know you exist. One way to ensure your businesses longevity  is through your SEO ranking factors. It really is all about location, location, location. As an entrepreneur, you have probably already asked yourself just how long it will take your business to rank on top of Google  (as well as  other search engines!). The answer really is it depends on many different factors. Chris Parsons helps you cut through all the digital fog and gives you a heads up on the things you need to be aware of to help you increase traffic to your site and establish your brand . Read Chris' article and let us know what you think!
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12 Things You Need To Know About Bitcoin

12 Things You Need To Know About Bitcoin | Business Support | Scoop.it

“Bitcoin, and the ideas behind it, will be a disrupter to the traditional notions of currency. In the end, currency will be better for it.” – Edmund C. Moy

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Birkbeck Careers & Employability's curator insight, December 8, 10:43 AM
Unless you have been living on a desert island, you’ll probably have heard the term Bitcoin discussed by entrepreneurs and investors. A cryptocurrency with a controversial history, its creator goes by the pseudonym, Satoshi Nakamoto. There is no physical currency; individual Bitcoins are created with computer code by a community of people that anyone can join who “mine” bitcoins in a distributed network using a freely available mathematical formula from open source software programmes. Its popularity and value is increasing exponentially. There are also people who believe it is a form of investment mania; a  bubble ready to burst whose popularity parallels disruption in business and cultural institutions reflecting the current Zeitgeist. What do you think?
 
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Why is Time Management so IMPORTANT?

Why is Time Management so IMPORTANT? | Business Support | Scoop.it
If you’ve been reading and following the blog weekly, you may have noticed I just can’t stop coming back to time management. It’s truly a passio

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10 Free Tools to Help You Understand Your Social Media Audience 

10 Free Tools to Help You Understand Your Social Media Audience  | Business Support | Scoop.it
"We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics."
 

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2018 B2C Content Marketing Benchmarks, Budgets, and Trends

2018 B2C Content Marketing Benchmarks, Budgets, and Trends | Business Support | Scoop.it
B2C marketers are becoming much more successful with their content marketing. See the full version of the annual study by MarketingProfs and Content Marketing Institute to help you plan for 2018.

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The Best Laptop 2017: Our pick of the 15 best laptops you can buy this Year

The Best Laptop 2017: Our pick of the 15 best laptops you can buy this Year | Business Support | Scoop.it
We've reviewed all the best models from the best brands to help you discover which is the best laptop for your own personal needs

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