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Business Support
Tips, advice, training and support for Business
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Improve Your Marketing ROI

Improve Your Marketing ROI | Business Support | Scoop.it
In this article, Michael discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. A must read!

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janlgordon's curator insight, May 10, 2017 4:23 PM

I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.

 

By measuring your results you can move toward a more profitable business online.

 

Solve Marketing ROI for Better Results

 

Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.

 

Brenner explains the first steps toward improving your marketing ROI.

 

Here's what caught my attention:

 

  • Start by measuring the sales from your marketing campaigns minus the investment you put into them, and then dividing this number. This will give you insights on trade-offs of what works and what doesn't.

 

  • It's important to differentiate between ROI investments and financial statements. Find out whether you are including things like corporate expenses in your measurements.

 

  • Stick to the programs that you can measure. Digital content is something you can gather data on with proven results.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/zej030bC44A

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, May 11, 2017 10:41 AM
Thank you @massimo facchinetti :)
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12 Tools to Improve Your Social Analytics and Marketing

12 Tools to Improve Your Social Analytics and Marketing | Business Support | Scoop.it
This article contains 4 helpful business tools around each of Social Media Insights, Twitter Analytics and Marketing. A very usefu

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P.j. Germain's curator insight, October 23, 2016 9:14 AM

Excellent article to help you manage or better yet, become more effective with your social media strategy.

janlgordon's comment, October 24, 2016 10:43 AM
Thank you @Sherman Smith @Samuel Pavin @CDIMarcChagall @P.j. Germain @Moumita Dasgupta @Atisy Joëlle @Mehdi BH & @fredericblue :-)
janlgordon's comment, October 25, 2016 10:54 AM
Thank you @Anna :-)
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How Expert Roundup Articles Can Bring More Exposure

How Expert Roundup Articles Can Bring More Exposure | Business Support | Scoop.it
Expert roundup articles are the perfect way to drive bursts of traffic to your blog. And they are surprisingly easy t

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janlgordon's comment, August 17, 2016 10:40 AM
Thank you @Ricard Lloria
janlgordon's comment, August 19, 2016 10:56 AM
Thank you @BSN :-)
janlgordon's comment, August 22, 2016 10:37 AM
Thank you @Michael Esplana :-)
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Build Your Brand With Augmented Reality

Build Your Brand With Augmented Reality | Business Support | Scoop.it
As you all know, a very addictive augmented reality game has taken over our social media world. Business owners should pay attention to this growing trend

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janlgordon's comment, August 5, 2016 10:40 AM
Thank you @Antonios Bouris :-)
janlgordon's comment, August 8, 2016 2:23 PM
You're welcome @rickythomsan :-)
janlgordon's comment, August 11, 2016 2:28 PM
Thank you @Stephania Savva, Ph.D @Skylly_W & @Anna :-)
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The Future of Social Media

The Future of Social Media | Business Support | Scoop.it
With this article and Infographic, we look at social media growth trends: how we got here, what is happening now, and some and predictions for the future

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janlgordon's curator insight, November 10, 2016 10:03 PM

I selected this article from Curatti written by Aliona Tarankova because it explains the power and growth of social media and how it will evolve.

 

Social networks continue to be a powerful branding tool.

 

The History and Growth Behind Social Media

 

There are still only 31 percent of the world's population who are engaging in social networks. That means there is still a lot more room for growth -- especially in countries that are not as prolific as North America and Europe.

 

Tarankova provides the history of social media and what the future will look like worldwide. Internet access plays a big role in access as well as how developed a country is.

 

Here's what caught my attention:

 

  • Marketing budgets have grown over just the last two years. The numbers could double in five years as social media plays a larger role in more places.

 

  • There are around 400 million people who have stopped using their social accounts. This is a short term problem and is a part of how the system works.

 

  • Over the last few years social media usage has slowed down. But this has not impacted the importance of having a marketing strategy in place.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/vs8w30647Hy

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 11, 2016 10:59 AM
thanks @massimo facchinetti
drula eric's curator insight, November 12, 2016 10:41 AM
Si vous êtes comme moi, vous avez effectué une recherche Internet sur et beaucoup de temps et d'argent gaspillé avec "devenir riche rapidement" les entreprises qui se sont avérés être des régimes. J'ai toujours voulu démarrer ma propre entreprise qui était LÉGITIME et HONNÊTE http://bweeble.com/brand/fe648