Business Success Strategies Scooped!
8 views | +0 today
Follow
Business Success Strategies Scooped!
Strategies for increasing business and clients
Your new post is loading...
Your new post is loading...
Scooped by Global Partnerships Int.
Scoop.it!

What's Hot and What's Not in Content Marketing for 2012

What's Hot and What's Not in Content Marketing for 2012 | Business Success Strategies Scooped! | Scoop.it
Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content...

Content marketingis still in its infancy, but some practices already have gained favor and others have faded away. Below are some of the expected trends this year.Crowdsourcing for Content Creation
Crowdsourcing will be hot in 2012. AOL's purchase last year of the Huffington Post, which has relied heavily on crowdsourcing for content creation, marked a turning point. Suddenly, it became a valid business model to tap into people's willingness to create content for free or for low pay in return for online exposure. Now, companies of all sizes are eager to try such crowdsourcing to generate content.

 

more...
No comment yet.
Scooped by Global Partnerships Int.
Scoop.it!

The Seven Habits of Spectacularly Unsuccessful Executives - Forbes

The Seven Habits of Spectacularly Unsuccessful Executives - Forbes | Business Success Strategies Scooped! | Scoop.it
If you exhibit several of these traits, now is the time to stamp them out from your repertoire. If your boss or several senior executives at your company exhibit several of these traits, now is the time to start looking for a new job.

Sydney Finkelstein, the Steven Roth Professor of Management at the Tuck School of Business at Dartmouth College, published “Why Smart Executives Fail” 8 years ago.

In it, he shared some of his research on what over 50 former high-flying companies – like Enron, Tyco, WorldCom, Rubbermaid, and Schwinn – did to become complete failures. It turns out that the senior executives at the companies all had 7 Habits in common. Finkelstein calls them the Seven Habits of Spectacularly Unsuccessful Executives.

These traits can be found in the leaders of current failures like Research In Motion (RIMM), but they should be early-warning signs (cautionary tales) to currently unbeatable firms like Apple (AAPL), Google (GOOG), and Amazon.com (AMZN). Here are the habits, as Finkelstein described in a 2004 article:

 

more...
No comment yet.