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KitKat maker gives three fingers the thumbs down

KitKat maker gives three fingers the thumbs down | Marketing | Scoop.it
Nestlé boss Dame Fiona Kendrick promises it will manage Brexit costs responsibly and look after ‘well-loved brands’
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What Trends Will Drive Digital Marketing Success in 2016?

What Trends Will Drive Digital Marketing Success in 2016? | Marketing | Scoop.it
Using the right tools to develop comprehensive user profiles, automate daily tasks and create personalized messages are key to integrated digital campaigns.
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John Lewis makes a big deal of Black Friday with record sales

John Lewis makes a big deal of Black Friday with record sales | Marketing | Scoop.it
Online takings soared 15.5% as discount day success helped department store achieve its best ever week’s trading with sales of £187.7m Black Friday helped John Lewis record its biggest ever week of trading as sales via the department store’s...

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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | Marketing | Scoop.it

Opt for triadic colors, rather than analogous ones in designs.

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Lidl Christmas sales soar by 18.5%

Lidl Christmas sales soar by 18.5% | Marketing | Scoop.it
Almost one in eight British consumers did their single biggest December grocery shop at either Aldi or Lidl, new figures show.
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Social Media Usage On Mobile Has Evolved: Only 0.2% Use Social Sharing Buttons

Social Media Usage On Mobile Has Evolved: Only 0.2% Use Social Sharing Buttons | Marketing | Scoop.it
Social media usage on mobile's huge. But how often are users tapping buttons to like, pin or tweet? Are social sharing buttons on mobile a waste of space?

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Francesco Canzoniere's curator insight, August 19, 2015 4:38 PM

Just because sharing buttons have been popular on the desktop web does not mean they can be ported over with the same experience on the mobile web. And while 0.2% of mobile users clicking on a social sharing button is a minuscule figure, it does reflect the way social media usage on mobile has evolved: away from the web and toward apps.Most mobile users access social networks via an app, so they are often not logged in to the corresponding social networks on the mobile web. Pinterest, for example, gets 75% of its traffic from apps.The heart of the sharing problem is that users must be logged in in order to share. If you’re not logged in, sharing can be kind of a nightmare.

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Social Media Marketing, Magic Tricks & Professional Wrestling

Social Media Marketing, Magic Tricks & Professional Wrestling | Marketing | Scoop.it

What do social media marketing, professional wrestling, and magic all have in common? 


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Rankings.io's curator insight, August 24, 2015 1:16 PM

Social media can help maximize your law firm's impressions and reach. Learn how to properly use your firm's social media platforms to broaden its exposure.

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Mad Men vs. Math Men: 5 Ways to Automate for Both Sides of Your Marketing Brain - ClickZ | #TheMarketingAutomationAlert

Mad Men vs. Math Men: 5 Ways to Automate for Both Sides of Your Marketing Brain - ClickZ | #TheMarketingAutomationAlert | Marketing | Scoop.it
A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the overall marketing mix.

 

Key excerpt...

 

There are five things that are essential to an effective Mad-Math automation program:

Build a comprehensive, unified view of prospects and customers. This is beyond personas, although customer scoring is usually part of it. It's really about understanding the essential data that truly drives a behavior. Think about how customers buy from you - what is unique about the profile, mood, channel, or timing of those transactions? This "purchase driver" behavior needs to be in the profile.Engage in a consistent voice across email, traditional, digital, mobile, and social channels. This is where advanced technology is your friend. Not only can we track customer engagement across channels, we can understand (and ask for) preferences and predict the next engagement.Respect preferences across channels and let subscriber needs define channel communications. This is always a challenge. Can you truly put the customer first in your marketing outreach?Strengthen relationships by optimizing life stage communications. There is always that line between creepy and cool that you don't want to cross, but being able to anticipate customer and prospect needs is one way to build loyalty.Be the steward for consumer data in your organization. Privacy is paramount to consumer trust. The marketing team should own data stewardship because we care the most about how trust affects purchase behavior and loyalty. This is a collaboration with legal, operations, and privacy teams, but the marketing department needs to own the stewardship and protection of consumer data.
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CYDigital's curator insight, August 20, 2013 10:01 AM

There is no debate: the ying/yang is one, and your marketing automation must be geared to accommodate both parties.


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Tara Sfida's curator insight, November 4, 2014 8:50 PM

The article explains how the future of marketing is about embracing both our creative and analytic sides of our brains.

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Content Marketing Sweetens the Mix [Infographic] - Profs

Content Marketing Sweetens the Mix [Infographic] - Profs | Marketing | Scoop.it
Content - How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ...

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CYDigital's curator insight, June 12, 2013 6:38 AM
  • See the article at www.marketingprofs.com
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Susan Anderson's curator insight, June 12, 2013 10:04 AM

Sweet! I didn't realize 67% of brands were purchasing content placement.

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How to Add Social Selling to Your Marketing Mix - Profs | #TheMarketingAutomationAlert

How to Add Social Selling to Your Marketing Mix - Profs | #TheMarketingAutomationAlert | Marketing | Scoop.it

Intermediate/ Digest...

 

With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To Do list, and without adding staff. Here's how.

 

1. Focus your efforts

Don't waste time trying to be everywhere all the time. Instead, determine which social networks your target customers use most frequently, what groups they belong to, and what their profile looks like beyond basic demographic information.

 

2. Listen first

By following conversations, identifying challenges among your target audience, and seeing how they interact with one another, social sales pros can gain a better sense of how to engage those target customers. It also helps to identify those who are most active, most vocal and opinion leaders among their peer groups.

 

3. Speak carefully

When you do feel comfortable that you can offer something of value to the group, be careful that it doesn't come off as a direct sales pitch. Use the context you discovered online as part of your outreach to break the ice or introduce yourself, which will help generate a more positive response.

 

4. Be consistent

Social media allows you to express your brand's unique personality and to humanize the experience for your customers—to put a face behind the brand. However, it's important to maintain the same consistent message and voice that your customers have come to know and trust, just as you do on your website, in printed pieces, paid advertising, and other customer-facing materials.

 

5. Provide service beyond the sale

Don't stop interacting with customers once the sale is made. After the sale is when the social selling process can really pay off. By continuing the conversation—providing ongoing support, helpful hints, and other information—you can transform customers into an army of loyal brand advocates who will recommend your product to their social sphere both online and offline, thus continuing the word-of-mouth cycle that drives future customer acquisition.

 

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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CYDigital's curator insight, December 22, 2013 5:31 PM

There are generally two types of "how to" articles: hard and soft. The hard "how to's" are specific, step by step, this is how you do it. This article is an example of soft: general direction on how to approach social selling. Consider these rules to follow.

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How Do B2B Marketers Choose Their Digital Channel Mix? - Marketing Charts

How Do B2B Marketers Choose Their Digital Channel Mix? - Marketing Charts | Marketing | Scoop.it
Marketing objectives and target customer profiles are at the heart of B2B marketers’ decision-making when it comes to the channel selection process, details Regalix in a recent study [download page] on B2B marketing analytics and metrics. While that’s an unsurprising result, it’s nonetheless interesting to see the relative order of criteria, which sees ROI fall slightly behind budgets as a widely-used channel selection attribute.
Nevertheless, 6 in 10 respondents noted that they typically select a marketing channel or mix based on ROI. Marketing analytics can assist in this regard, per the study’s results: when asked the key benefits of marketing analytics, 81% noted that it helps identify the marketing channel that provided the most ROI. That was the leading result, joined by analytics’ use in decision-making. Not far behind, 76% of respondents said that analytics helps them prioritize marketing mix tactics.

 

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.


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How to Tap Into Emotions and Boost Your Content Marketing

How to Tap Into Emotions and Boost Your Content Marketing | Marketing | Scoop.it

Making a purchase is 85% emotional and 15% logical - this article breaks down how you can use content marketing to tap into your customers' emotions.


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How a social media audit can improve Web traffic by 300%

How a social media audit can improve Web traffic by 300% | Marketing | Scoop.it

If you’re not actively participating in social media marketing, you’re missing out on a major share of your potential website traffic.


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wagglerfat's comment, August 21, 2015 11:05 PM
good
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Tesco cuts women's razor prices to end ‘sexist pricing’

Tesco cuts women's razor prices to end ‘sexist pricing’ | Marketing | Scoop.it
Supermarket chain Tesco has cut the price of women's disposable razors to match similar products for men.

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Geoff Riley's curator insight, January 2, 2017 5:39 AM
Lots of people have got into a lather about this - the common practice of charging more for women's razor blades than for men. Tesco has announced it is ending this example of price discrimination. They argue that economies of scale have helped explain some of the price difference. The much bigger volume of men's razors sold should in theory lead to lower long run average costs. But we shouldn't take that justification at face value!
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Email Marketing | Social Media Today

Email Marketing | Social Media Today | Marketing | Scoop.it
For most marketers, email will continue to trump other communication channels because it is trustworthy, relevant, strategic and allows cross-channel coordination.

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Amazon UK, Argos, House of Fraser, John Lewis and Marks & Spencer lead

Amazon UK, Argos, House of Fraser, John Lewis and Marks & Spencer lead | Marketing | Scoop.it

Internet Retailing Research ... Ian Jindal, editor-in-chief of Internet Retailing, said: “We offer our results in the full knowledge that we are not the professionals running multichannel businesses – millions in turnover, of customers, of SKUs, key words, merchandising algorithms and interactions across all channels.

 

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10 Top Digital Marketing Automation Tools That Could Transform Your Business

10 Top Digital Marketing Automation Tools That Could Transform Your Business | Marketing | Scoop.it

It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge. You needed a tool to do that simple task.

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What Are the Top Digital Marketing Trends Making an Impact on the Bottom Line? - Relevate

What Are the Top Digital Marketing Trends Making an Impact on the Bottom Line? - Relevate | Marketing | Scoop.it

There are loads of digital marketing tools and tactics out there – some that are bright and flashy, others that are the “new shiny object” that quickly lose their luster, and yet others that continue to prove their value by contributing actual revenue to the company’s bottom line.

 

So which ones should you ditch and which should you make sure are an integral part of your marketing plan? While digital marketing can be exciting and we can all get caught up in fads, the most important question to be asking yourself is, “Am I reaching my target audience?” 

 

After all, if you miss your mark, you may be the proud owner of some fun digital marketing software but you may end up watching your prospects and customers head to the competition. Let’s take a look at some of the best digital marketing strategies that are producing results....


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Jeff Domansky's curator insight, August 21, 2015 1:49 AM

Here's use a useful comparison of digital marketing channels and which are getting results.

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The ABCs of Digital Marketing

The ABCs of Digital Marketing | Marketing | Scoop.it
A is for attribution, that essential but elusive goal. B is for buyer’s journey, the imagined path customers stroll. C is for content, the coin of the marketer’s realm. D is for digital, the assumption of every project we helm. E is for event, those small moments that trigger an action. F is for feedback,… Read More

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Eric_Determined / Eric Silverstein's curator insight, August 21, 2015 5:13 PM

Great list from Jake Sorofman. What would you suggest for X & Z?


A is for attribution, that essential but elusive goal.

B is for buyer’s journey, the imagined path customers stroll.

C is for content, the coin of the marketer’s realm.

D is for digital, the assumption of every project we helm.

E is for event, those small moments that trigger an action.

F is for feedback, that equally important audience reaction.

G is for gamification, the tactics we may use to engage, delight or amuse.

H is for hub, the tools to take action on the data that ensues.

I is for insight, the patterns that reveal intent, over time, over space.

J is for JavaScript, the bits of code we’re known to inconspicuously place.

K is for keywords, the set of relevant terms we seek to own.

L is for loyalty, the bounty from the seeds we’ve diligently sown.

M is for multichannel, the fusion of interactions on the path customers wend.

N is for native, the stealthy advertising marketers seek to blend.

O is for opt-in, which grants us the permission to engage.

P is for programmatic, the real time bidding that represents our newest stage.

Q is for quantified self, where we instrument people to the hilt.

R is for ROI, the calculation that justifies everything we’ve built.

S is for social, where conversations are drawn out of thin air.

T is for tweet, the 140 characters of compressed wisdom that we do share.

U is for usability, a virtue for each and every interaction.

V is for viral, from whose cost does reach come but for a fraction.

W is for word of mouth, where advocates make your brand a contender.

X is where your guess is as good as mine, for there are none that I can remember.

Y is for the generation also known as millennials, so youthful and connected.

Z is yet another blank on this list, which you probably already quite expected.


Anurup Gaurav had a great suggestion:

X is for the xperience (CX), you so lovingly design for your customer.
Z is for the Zettabyte era of digital data, toward which we’re so rapidly headed.


What do you think?

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The Content Marketing Mix

The Content Marketing Mix | Marketing | Scoop.it
So now that you've been inspired to try your hand at social content marketing, and you understand your audience and what kind of content may appeal, it's time to plan out your content mix.

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Stefano Principato's curator insight, June 4, 2013 5:29 AM

The overall purpose of content marketing is to build and connect with your audience, get feedback to improve your product, grow loyalty though involving your customers in your evolution and then help your loyal, loving audience spread the word for you, bringing in a larger audience. Ultimately, this leads to you being top of mind and increasing your sales or supporters.

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B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer - Profs

B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer - Profs | Marketing | Scoop.it

Summary...

 

US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo.

 

Moreover, the sales cycle has lengthened for the plurality of B2B companies (43%), increasing pressure on Marketing to boost brand awareness to help deliver leads and effectively nurture them through a prolonged buying process, the study found.

 

Among the study's key findings:

Only 40% of respondents say their online marketing mix is meeting the needs of the sales pipeline.One-third of respondents report their biggest online marketing challenge is accurately measuring and attributing online conversions to the correct marketing channels.Fully 79% say that differentiating on brand is a priority for their organization.

 


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CYDigital's curator insight, April 19, 2013 11:15 AM

With all the marketing technology available in the market, it just seems like the same sad song. Look: at the end of the day, it's about sales and marketing collaborating. At times, even marketing automation is a line of demarc, not a bridge. Work with Sales and identify the right tactics to bring prospects along the sales cycle.


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How to Create the Perfect Social Media Marketing Mix

How to Create the Perfect Social Media Marketing Mix | Marketing | Scoop.it

Did you know: by the year 2020, more than 85 percent of all buyer-seller interaction will occur online?

 

And not just online, but through video and social media?

 

That means social media – and online interaction – isn’t going away anytime soon.It also makes finding your perfect social media mix more important than ever.In our latest #InfluencerChat, Ann Tran, Diana Adams and I tackled this topic....


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Jeff Domansky's curator insight, May 13, 2015 1:44 AM

How do you strike the right social media balance in your business? Build awareness and engagement with a perfect social media marketing mix says Rebekah Radice.

CIM Academy's curator insight, May 13, 2015 4:38 AM

An insightful guide to help you generate a social media marketing mix for today’s digital world.

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The Future Role of Exhibitions in the Marketing Mix

The Future Role of Exhibitions in the Marketing Mix | Marketing | Scoop.it
Commerce is in our blood. We love to buy and sell, and we love to meet people. It is no wonder then that trade shows and exhibitions have always been an important marketing tool. In fact, from a historical perspective, they probably can be seen as the "mother" of marketing. But just like anything else in this world, exhibitions have been undergoing a constant transformation ever since.

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How to Build a Strong Social Media Presence

How to Build a Strong Social Media Presence | Marketing | Scoop.it

You've taken the time to invest in social media, but your efforts are falling flat. Here's how you can build a strong social media presence.


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