Business Strategies for Success
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Business Strategies for Success
Strategies for increasing business and clients
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5 Essential Tips To Make Your Social Profiles Resume-Ready - Forbes

5 Essential Tips To Make Your Social Profiles Resume-Ready - Forbes | Business Strategies for Success | Scoop.it
As summer ends, employers and clients are looking for fresh talent. Make sure your social profiles reflect your brand (not your college days).

 

No matter your state of employment, even when you’re not actively in search of a job, your resume needs to stay in tip-top shape. That resume isn’t just on paper, it’s online too — because companies are increasingly more likely to peruse your profiles, your social media accounts are the true first impression.

Whether you’re content in your current position or the owner of your own business, having an accurate and professional social presence will allow you to develop your brand, get the attention of prospective employers and clients, and maintain your reputation within your industry. Here’s how to do so:

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How Content Creators Benefit From The New SEO | Smashing Magazine

How Content Creators Benefit From The New SEO | Smashing Magazine | Business Strategies for Success | Scoop.it
Because of big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads.

Due to big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads. This post describes five important developments that content creators should be aware of, and then we’ll outline several ways to capitalize on them.

Five SEO Developments That Favor Content Producers
Thanks to self-publishing and social networks, the world is drowning in content. Google’s response: make it easy for searchers to drill down to exactly what they are looking for. Today, we can perform a search and look at the results all together in one big chunk, or we can carve off just a piece. We can look at search results from complete strangers, from people we know or from both.

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Why Bing’s Social Integration is Better than Google’s - Single Grain

Why Bing’s Social Integration is Better than Google’s - Single Grain | Business Strategies for Success | Scoop.it

It’s not exactly a secret that we at Single Grain have been critical of the way Google’s recent “Search Plus Your World” rollout was handled. Just take a look at Sujan’s inflammatory post on Search Engine Journal, titled “Is Google+ the Unwanted of the Social Networking World?” to see both our case against the search giant’s seemingly self-serving social integrations and the heated discussions the article provoked.

 

No matter which way you look at, there are a few things Google did wrong when it came to its social search rollout. SPYW searches gave an obvious preference to results from Google+ properties, though the network itself isn’t nearly popular enough for these social integrations to provide meaningful data to search users.

 

And although Google claimed that the perceived preference for Google+ results occurred due to the inability of Google to secure data-access contracts with either Facebook or Twitter, the “Don’t Be Evil” toolbar project demonstrated that Google did, in fact, have enough access to Facebook and Twitter data from the open web to include these results in their social results.

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10 LinkedIn Tips for Building Your Business | Social Media Examiner

10 LinkedIn Tips for Building Your Business | Social Media Examiner | Business Strategies for Success | Scoop.it
LinkedIn strategy: How to manage the best connections for your professional online presence and attract more business opportunities.
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The 6 C's of Story Branding: A Breakthrough Approach To Identify and Develop A Compelling Brand Story | Bulldog Reporter

The 6 C's of Story Branding: A Breakthrough Approach To Identify and Develop A Compelling Brand Story | Bulldog Reporter | Business Strategies for Success | Scoop.it

Since the beginning of language, stories have helped us understand human nature. By helping us identify with characters during their quests to achieve certain goals, stories teach us important lessons about who we are and what lies within our own potential. But this teaching is done through implication, not explanation. Stories don't tell us how to think or what to value. Rather, they provide a welcomed freedom to self-select the truths we read into them. This is why they can be immensely powerful.

In many ways, stories provide a great example for brands to follow. Brands, like stories, also contain truths. But whose truth is it, the brand's or ours? It is one thing for brands to push their meanings on us, and quite another to help us to our own conclusions. Too much advertising tells us how to see things or what we should believe is important. As a result, we are often inundated with facts that can be argued, and opinions that are self-serving. It is hard to form a willing relationship with anyone, let alone a brand, that tries too hard to convince us of its own importance.

What is a story? In simplest terms, a story is made up of a character (or characters) dealing with obstacles to achieve certain goals. The extent to which stories help us connect with our own truths is a function of how well we can identify with the values, beliefs and feelings experienced by its character.

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The Checklist All Facebook Pages Absolutely Must Have

The Checklist All Facebook Pages Absolutely Must Have | Business Strategies for Success | Scoop.it
There's so many things to consider when creating a page on Facebook that it's easy to overlook something. But we've got just the thing to help you stay on top of it all: A checklist.

Creating a successful Facebook page requires more than just a few clicks. There’s so many things to consider, it’s difficult to stay on top of it all. But we’ve got just the thing for you: A checklist. Print it out or save it on your computer so you can check off tasks once you’ve completed them.

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6 Habits of Highly Productive People | Wise Bread

6 Habits of Highly Productive People | Wise Bread | Business Strategies for Success | Scoop.it

What behaviors define the highly productive? What habits, philosophies, and strategies make some people consistently more productive than others? First, let’s figure out exactly what we mean by “productive.” Too often, productivity gets conflated with simply being busy. But that’s only part of the story. True productivity means not only getting work done; it means getting the right work done most efficiently. We may labor all day through a series of tasks, but have we completed high-impact work (i.e., has our effort produced results or merely shuffled the paperwork)?

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10 Reasons Why Your Content Doesn't Attract Links

10 Reasons Why Your Content Doesn't Attract Links | Business Strategies for Success | Scoop.it
So we have all heard time and time again, "to attract links you need to build great content". But very few actually talk about what good content looks like. That's because good content can come in many different forms.

 

So we have all heard time and time again, “to attract links you need to build great content”. But very few actually talk about what good content looks like. That’s because good content can come in many different forms. But bad content (that doesn’t attract links) usually follows some of the same patterns. Below are 10 reasons why your content might not be attracting links.


Bad Title

A bad title is often times the first barrier to attracting links. The title pulls the audience in and makes them want to learn more. Without a good title most users won’t even click. Also good titles can set the tone for the rest of the content and define what type of back links you want. For example if you are looking for the term “tennis shoes” to be used as anchor text in back links, you better make sure to include it in your title. People that link out pull from the original content for ideas when linking, so include all the right terms in a snappy title to attract the right links.


Bad Design

I know you are probably confused with this one, but the truth is, pages that have bad designs or poor user experiences attract less links. People usually only link to pages that have an established sense of authenticity or trust. Bad designs destroy a user’s trust. User interfaces that have clean white space and well-formed navigation tend to attract more links.


No Hook

How do you pull a fish out of the water? You use a hook. You can also use hooks to pull in links. A hook is anything that peaks a readers interested to learn more and share it with their audience. This can be talking about a new idea, taking a controversial stance, or telling a good story. Either way without a hook most won’t link out.


No Point of Difference

So you wrote a post about iPhone apps for real estate? Awesome! The only problem is that so did everyone else. If you want your content to attract links you need to make sure there is a clear point of difference. This means offer something that no one else does. An example would be for this iPhone real estate post would be to ask a handful of successful real estate agents their favorite iPhone apps, compile their responses into an interview style post. Now when someone is looking for a post about iPhone apps for real estate, they are likely to choose yours because it’s different.


Too Long

We now live in a world of 140 characters and text messaging. Unfortunately, our attention spans are dwindling and as a result it is incredibly hard to attract links to content that is overly long. Now, don’t get me wrong if it’s well organized and all really good quality, then long content can attract links. But if you have little to say then brevity is key.


No Social Traction

“If you build it, they will come.” No, you aren’t Kevin Costner standing in a corn field! And because of that you need to start driving traffic at your content if you want links. Having great content alone won’t build links, you need to also make sure it has traction in social media to get it in front of the right people. Otherwise it will sit on your blog unread, and invisible to those that link out.

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5 Ways to Save Time and Fight Procrastination

5 Ways to Save Time and Fight Procrastination | Business Strategies for Success | Scoop.it

One of the very worst afflictions that can be experienced by a business owner, and one which can virtually bring a business to a grinding halt,  is procrastination.

 

If you know that you are a procrastinator, you will be well aware of the negative consequences that your behaviour is having on your business, and perhaps it is time you addressed the issue.

 

This good article, acknowledges the amount of time wasted by those who procrastinate, and it offers five basic tips that you can immediately implement to change your behaviour.


Via Daniel Watson
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Forget SEO: Here’s How to Write a Post That Goes Viral

Forget SEO: Here’s How to Write a Post That Goes Viral | Business Strategies for Success | Scoop.it
Tweet Tweet You don’t have to write in order to get the attention of Google algorithms… you have to write in order to get the attention of people who will share it.

 So, let’s kick SEO to the curb and just write viral posts.

 

If you think that sounds like I’m out of my mind I can point to at least two large publications that pretty much did that.

 

The New York Times and The Atlantic.

The New York Times focused on building a brand, loyalty and a community, unlike content farms like About.com who depend strictly upon SEO. This is how NY Times actually profited when they installed their pay walls…an issue that a lot of people thought would fail.

 

On the other hand, when The Atlantic took down its pay wall in early 2008 it grew its web audience from 500,000 to over 13.4 million visitors a month.

You think they did that on slick SEO moves? Not all.

They added a number of high-profile writers to drive content, created two new online properties and built up digital ads to pay for those properties.

They also changed their editorial strategy to adapt to the social media landscape to maximize these platforms as sources of traffic. They now get over 40% of their traffic from social media.

Scott Havens, an exec from The Atlantic told Mashable, “Truly [our writers] are not really thinking about SEO anymore. Now it’s about how we can spin a story so that it goes viral.”

So, would you like to know how to spin a story so that it goes viral? Let me show you. It’s pretty darn simple…

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"Likes" Are the New Links

"Likes" Are the New Links | Business Strategies for Success | Scoop.it
Links may be the foundation on which the Internet was built, but they are not its future. "Likes" have become the new links that drive our connections online.

 

The Internet was built on links. Just a few years ago, most people's Internet browsing time was spent clicking from link to link, either looking for a particular piece of information or just seeing what they stumbled upon.

Links were also the basic way that search engines separated the wheat from the chaff. Websites optimized for linking and sought to raise their rank in search engine results by increasing the number of links to their pages. In fact, the 'Page Rank' algorithm that addressed this web of links was the fundamental innovation that allowed Google to flourish.

Today, links are no longer the currency of the Internet, and people are finding more and more of their information via their friends' "likes" in social media networks. The latest ComScore report showed that the average person spends six to seven hours clicking around on Facebook each month. And a July 2011 McKinsey study reported that users are now three times more likely to use a social network to find information than they were in 2008. That means that time previously spent moving from link to link is now used clicking from "like" to "like."

Even outside of social networks, websites have an ever-growing number of buttons that allow users to share content with others through Facebook, Google+, Pinterest, Twitter, Reddit, Stumbleupon, and many more. For example, according to compete.com, Comedy Central's popular website receives more than 25 percent of its traffic from Facebook.

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4 Tips for Creating Your LinkedIn Company Page

4 Tips for Creating Your LinkedIn Company Page | Business Strategies for Success | Scoop.it
Does your business have a LinkedIn company page?Keep reading for tips to create and grow a following for your LinkedIn company page.

 

LinkedIn is the world’s largest professional network. The network has 150 million members worldwide, and is adding 10 new members every 5 seconds!

LinkedIn is a publicly traded company now (symbol LNKD), which means that information about their revenues, operations and earnings are publicly available.

You can gain a lot of insight about a public company by following their investor relations communications to better understand how the business is growing, and what the areas of focus are for the company.

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Everything You Need to Know About Facebook's $100B IPO

Everything You Need to Know About Facebook's $100B IPO | Business Strategies for Success | Scoop.it
Why is Facebook going public now? How does it compare with other tech IPOs? We break down the burning questions.

By now, you’ve probably seen the latest status update on Facebook’s IPO, and it’s a doosey: When the company goes public it will raise $10 billion, bringing its valuation to $100 billionWhile the value of raising $10 billion is self-evident, Facebook has been a private company for seven years or so and seems to be humming along quite nicely. Why do Mark Zuckerberg and Co. want to open his books for investors and invite rude questions from analysts?

We tackled that question and more below, which is designed to be a primer for that most-anticipated of all social media IPOs.

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How to create web pages that are usable and effective | LD language services

How to create web pages that are usable and effective | LD language services | Business Strategies for Success | Scoop.it
How can a freelance translator create an effective website for his/her language services.
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