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How To Spot The Best and Worst Content Marketing Strategies

How To Spot The Best and Worst Content Marketing Strategies | Business Strategies | Scoop.it

How To Spot The Best and Worst Content Marketing StrategiesWhile these inputs represent vital building blocks for connecting ideas, communities and people, successful content marketing strategies start with 2 core questions:1. Who are we talking to…and why should they care?2. What are we saying…and why should they share?Content is the oxygen of your social media ecosystem. Strategy is the process of converting it into results by regulating what you do, why you do it and how. A content marketing strategy dependent on a specific channel, format or source will soon be on life-support as technology changes and interest wanes.There is a better way.At Intuit we’ve had the opportunity to test, learn and iterate on several campaigns targeting global business professionals and small business owners. The content marketing strategy we’ve adopted focuses on maximizing the 2 core questions and scaffolding our content plans around consumer-driven motivations.The best and worst of content marketing strategies come to life in 4 types...


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Patricia Raimundo's comment, September 5, 2013 10:05 AM
excelente post, PENSAR antes de crear la estrategia de mkt de contenidos.
Jeff Domansky's curator insight, September 5, 2013 1:58 PM

This is a very interesting way to look at the best and the worst of content marketing strategies.

Helen Wilde's curator insight, September 19, 2013 8:56 PM

being clear- who are we and who are you?

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Marketing Strategies - why video seo is one of THE BEST marketing strategies on the web today!

Marketing Strategies are the key essential role in developing and growing a solid business plan. Here's Your FREE Course: http://epicwintuber.com Choosing th...
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Video Marketing Strategies (Grow your Business Fast)

Buy Youtube views | $0.90 per 1000 views - No Bot views No Mobile views | Get 100% Safe and Organic Youtube views from Facebook and Twitter http://www.youtub... (RT @farhan511: Video Marketing Strategies (Grow your Business Fast):

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Is Your Online Marketing Strategy Up to Date? - Small Business Trends

Is Your Online Marketing Strategy Up to Date? - Small Business Trends | Business Strategies | Scoop.it
Small Business Trends
Is Your Online Marketing Strategy Up to Date?
Small Business Trends
Small business marketers are playing a constant game of catch-up as the online world marches steadily onward.
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Social Media Leads B2B Content Marketing Strategies | Business 2 Community

Social Media Leads B2B Content Marketing Strategies | Business 2 Community | Business Strategies | Scoop.it

The majority of B2B businesses use social media as a content distribution and marketing tool, according to the Content Marketing Institute’s 2013 Benchmark There is no magic bullet content marketing tactic! As the survey shows, there are a variety of content marketing tactics that organizations use to reach target audiences. According to the survey, the most effective B2B content marketers use an average of 14 tactics, with the least effective B2B content marketers deploying only 3 tactics. Social media leads the pack with the vast majority (87%) of respondents claiming this tactic as a part of the strategic arsenal. Website content registered as a close second (83%) to social media within the range of content marketing tactics. Considering the synergy between social media and website content, it is no surprise that these were the top two tactics claimed by content marketers....


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3 Advanced Email Marketing Strategies Guaranteed To Grow Your Business

3 Advanced Email Marketing Strategies Guaranteed To Grow Your Business | Business Strategies | Scoop.it
After you've mastered basic email marketing tactics, it's time to step up your game. These 3 behavioral tactics are guaranteed to grow your business.

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» 5 Easy Ways to Overcome Negative Thinking - Sorting Out Your Life

» 5 Easy Ways to Overcome Negative Thinking - Sorting Out Your Life | Business Strategies | Scoop.it
Negative thoughts can prevent you from seeing a problem clearly, and make you miserable. Here are 5 easy ways to overcome them. (It's not easy to overcome negative thinking but these strategies can help you re-focus on the positive again.
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6 Growth Strategies Business Leaders Employ

6 Growth Strategies Business Leaders Employ | Business Strategies | Scoop.it

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Suchitra Mishra's curator insight, August 13, 2013 9:06 AM

Good solid tips for revenue growth..

Angela Heath's curator insight, August 14, 2013 6:21 PM

Learning from the big guys is VERY important.

Anne Smart's curator insight, March 14, 2014 4:25 PM

But you already knew this didn't you....

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Creative Marketing Strategies - YouTube for Business (Part 1)

Creative Marketing Strategies - YouTube for Business (Part 1) | Business Strategies | Scoop.it
Tips for using YouTube to improve small business. (Creative Marketing Strategies - YouTube for Business (Part 1)Three ... http://t.co/w7BLOEELWy)

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Small Business Mobile Marketing Strategies That Work

Small Business Mobile Marketing Strategies That Work | Business Strategies | Scoop.it

Mobile technology constantly changes the way we do business. From mobile-optimized websites to marketing via text messages, successful mobile marketing strategies will see you attract your fair share of today's smartphone and tablet-wielding consumers.

Mobile Marketing Helps You Acquire New Customers

A recent survey from the Web.com Group found that 69 percent of small businesses consider mobile marketing crucial to their growth in the next five years, but a majority of these small business owners have yet to fully embrace mobile marketing.  Of the small businesses that have joined the mobile marketing revolution, the Web.com Group says 84 percent have seen an increase in new business activity due to their mobile marketing efforts.

To put mobile marketing strategies into perspective, Small Business Computing spoke with business owners who haveintegrated mobile into their marketing plan in the past year and have seen an influx of new customers and increased sales as a result.  

 

In reading these small business success stories, keep in mind that another small business owner's experience is actionable advice for your own business. You can take what they've learned to leverage specific mobile marketing techniques and to improve your own small business marketing.

 

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Martyn Brown's curator insight, March 30, 2013 1:14 PM

Local business can really benefit from Mobile marketing

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Social Media Marketing Strategies Your Business Should Be Using

Social Media Marketing Strategies Your Business Should Be Using | Business Strategies | Scoop.it

Looking for social media marketing strategies? In this blog we go over social media marketing strategies your business should be using in 2013 and beyond.


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3 Strategies for Social Media Marketing Success for Business to Business Marketers

3 Strategies for Social Media Marketing Success for Business to Business Marketers | Business Strategies | Scoop.it

There are many misconceptions regarding social media among B2B marketers. Among the most common is from people who feel that social, while interesting, is best suited for B2C brands.


Fact is, there are many B2B companies using social media to great effect today- not only for relationship building, but to drive bottom-line sales. The simple question to answer is, how?


After deconstructing dozens of best practices, we identified three recurring strategies that can lead to success for B2B marketers:

Spark Grassroots DemandCreate a Branded CommunityEngage via Direct Outreach


READ MORE about each strategy here.

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Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community

Effective Social Media Marketing Strategies Need a Powerful Content Plan | Business 2 Community | Business Strategies | Scoop.it

How do you decide what to write about? Does your blog have a content plan? Do your social media posts have some structure and relationship to your blog posts or your other marketing programs?

 

If your answer to any of these questions is “no,” you are likely missing opportunities to extend the reach of your marketing, to reinforce other promotions and activities, and to encourage your audience to make connections to your website, your blog, and other content you are producing. Effective social media marketing strategies need a powerful content plan....


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Jeff Domansky's curator insight, April 18, 2013 1:34 PM

This grid is helpful tool to make your content marketing more effective.

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Make Your Resume Stand Out Using Marketing Strategies - Business 2 Community

Make Your Resume Stand Out Using Marketing Strategies - Business 2 Community | Business Strategies | Scoop.it
Business 2 Community
Make Your Resume Stand Out Using Marketing Strategies
Business 2 Community
Few would doubt the importance of a resume in the job process. It is the first chance you have to convince an employer you're the person for the job.

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Simple strategies for building audience on social media | Visual.ly

Simple strategies for building audience on social media | Visual.ly | Business Strategies | Scoop.it

Here are some simple strategies and tips to make your social media presence grow.

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7 Marketing Strategies that will Transform your Business

7 Marketing Strategies that will Transform your Business | Business Strategies | Scoop.it
 

To avail our Marketing Automation Package that can transform your business using these strategies Click Here..
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