Story-Based Leadership & Communication
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Story-Based Leadership & Communication
How every organization and leader needs a story to communicate with impact.
Curated by Raf stevens
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The 3-minute storytelling lesson you won’t forget | Public Words

“ I was working recently with a team of executives on storytelling and delivery, and in one of the exercises I pressed them to present their pitches faster and in”
Via Kathy Hansen
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Kathy Hansen's curator insight, October 30, 2013 9:33 AM

"This 3-minute ad from Thailand packs a powerful wallop in a very short space.  And it suggests several lessons for good storytelling."

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Why Your Brain Loves Good Storytelling

Why Your Brain Loves Good Storytelling | Story-Based Leadership & Communication | Scoop.it
“ Studying the neuroscience of compelling communication.”
Via Jeremy Pollard
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Jeremy Pollard's curator insight, October 31, 2014 6:53 AM

For thousands of years, stories are how we shared, bonded, passed on our culture and values.

 

Our brains are programmed to respond to the setup and cycle of personalisation, tension, journey and relief (and lessons learned)

 

The Greek philosophers studied the most effective persuasive balance of pathos (emotion) and logos (logic) for a believable argument or reason to change.

 

I believe that too many people today - from parents to negotiators - rely too much on the 'facts' (as they see them) and have forgotten or ignore the role of stories as the emotional trigger for true influence.

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How to Change Corporate Culture with Storytelling

How to Change Corporate Culture with Storytelling | Story-Based Leadership & Communication | Scoop.it
Change is hard, but it’s also necessary, and it can be effective if managed properly. Storytelling can be a powerful tool to help corporate leaders soften the ground for change and engage and align employees around it. But to have the most positive impact on corporate culture, leaders have to use storytelling strategically in three ways:
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7 Deadly Sins of Business Storytelling

7 Deadly Sins of Business Storytelling | Story-Based Leadership & Communication | Scoop.it
“Business storytelling is an art, you can set to work honing it for maximum impact. Learn more about the 7 deadly sins of business storytelling.”
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Storytelling is the top issue for 483 Corporate Communications Execs

Storytelling is the top issue for 483 Corporate Communications Execs | Story-Based Leadership & Communication | Scoop.it
“ In the latest findings from Incite, we rank the top 5 issues for corporate communications execs.”
Via Kathy Hansen
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Parker Donat's curator insight, September 21, 2013 12:52 PM

I think this issue is confusing for executives. They may think this is only a face to face presentation form of storytelling when I think the focus should also be on the multimedia delivery of storytelling to for internal and external communication. 

Dr. Karen Dietz's comment, September 22, 2013 10:43 AM
Hi Parker -- I appreciate you adding your voice here. In my experience, executives are too quick to put their stories into digital media. The ability to build a personal connection is lost when doing so. There are times when moving a story into digital media is important, but far greater value is created when sharing stories in person.
OLAJUMOKE's curator insight, September 26, 2013 7:47 AM

Being able to captivate your sub without boring them.

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10 Things You Need To Know To Become A Great Leader | LinkedIn

10 Things You Need To Know To Become A Great Leader | LinkedIn | Story-Based Leadership & Communication | Scoop.it

Via Janet M. Wentworth
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Janet M. Wentworth's curator insight, September 19, 2014 11:48 AM

Obviously, stories figure prominently on this list! I love the way he describes stories as critical for organizations over 150 people . . . plus the part about a visionary story.

 

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The Psychological Comforts of Storytelling

The Psychological Comforts of Storytelling | Story-Based Leadership & Communication | Scoop.it
“ Why, throughout human history, have people been so drawn to fiction?”
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Janet M. Wentworth's curator insight, November 3, 2014 1:25 PM

Wondering about the value of stories and all the hype about marketing stories? this is a useful read which touches on the emotional side of stories, how the brain uses stories, and stories place in our survival. although the title implies stories are fiction, they are of course not necessarily made-up stories.

 

The mention of a recent study in Science magazine added support to the idea that stories help people understand others. They also help us understand our customers and our customers to understand us.

 

Overall, this is a great introduction to the power of story.

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Storytelling in business,storytelling in organizations,organizational storytelling

Storytelling in business,storytelling in organizations,organizational storytelling | Story-Based Leadership & Communication | Scoop.it
“world's leading thinkers explore the role of storytelling in business,storytelling in organizations,organizational storytelling,Why storytelling now,What role does storytelling play in the creation and sharing of knowledge-the role of ...”
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Got Story? It's The Most Important Thing You'll Do For Your Biz

Got Story? It's The Most Important Thing You'll Do For Your Biz | Story-Based Leadership & Communication | Scoop.it
“Start selling stories, not products or solutions, and you'll connect to your consumer on a deeper level.”
Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, November 14, 2014 11:55 AM

Article Link: http://bit.ly/1EELXl2 


This post has some really great points about the importance of storytelling for business. And the author makes some other points about the neuroscience of storytelling that are not as well recognized -- like improved social skills and learning how to be in situations that haven't happened yet. Or that listeners to stories become more open to new ideas.


The author then links all of the information about storytelling to how this generates more business for any company.  Yeah!


A few simple rules are then shared to keep in mind when telling stories. The only one I caution against is the last one--make sure your stories have a happy ending. I'd substitute that with "make sure your stories have a resolution". If we think of endings in that way, we won't get stuck in always creating ' happy ever after' all the time and will actually have all kinds of different endings available to you along with more creativity. 


The video about how Coco Chanel got started --  a founding or origin story -- is good up to a certain point. After a while the transition phrase "once upon a time" becomes annoying. I almost stopped listening. The story is also conveyed as a series of events that sort of creates a story. The combination of the two makes for an okay story, but not one that's really awesome. What a shame.


So grab these insights, watch the video, and ask yourself how you would better tell the Coco Chanel story. There are lots of lessons here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Creating brand stories – Guest blogger Deanna White | Ottawa Logo Design & Branding

Creating brand stories – Guest blogger Deanna White | Ottawa Logo Design & Branding | Story-Based Leadership & Communication | Scoop.it
“ Earlier this month, the Brand Image Tip dealt with trends…and how it's best to avoid them when creating your brand image. Today's guest blogger is Deanna W”
Via Janet M. Wentworth
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Janet M. Wentworth's curator insight, March 22, 2014 12:21 PM

Would have worked better if the author had used a story to make her point!

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Storytelling is key to producing a good corporate story

Storytelling is key to producing a good corporate story | Story-Based Leadership & Communication | Scoop.it
ESMT business school programme director and novelist Veit Etzold has said that companies often bore their stakeholders with uninspiring literature, reports and presentations, with important messages being lost or ignored. Etzold believes that captivating corporate storytelling is a key tool that many firms are not utilising. He suggests that they key to a successful company story is to provide a hero, a villain and a happy ending.
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The Return of Storytelling vs. Corporate Speak

The Return of Storytelling vs. Corporate Speak | Story-Based Leadership & Communication | Scoop.it
Our infographic that contrasted storytelling with corporate speak seemed to resonate with the outside world. People recognize that gluing together facts and figures makes for dull information. Since publishing the infographic, we’ve seen talk – and chatter in social media channels – evangelizing the value of storytelling in business accelerate. Dare I say, storytelling has become the “new black” in communications. Building on the infographic, this SlideShare captures some of the science and anecdotal evidence on why storytelling works.
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How to Incorporate Customer Storytelling in Your Business

How to Incorporate Customer Storytelling in Your Business | Story-Based Leadership & Communication | Scoop.it
“The way business marketing has been executed has changed over the past few years, particularly with the rise of social media.”
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PlexusCalls - Storytelling for Leaders, Organization and Communities - Plexus Institute


Via Kathy Hansen
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Kathy Hansen's curator insight, September 30, 2013 8:22 AM

This call was recorded and is available for listening. Some excellent insights!

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Dear Entrepreneur, You're Telling the Wrong Story

Dear Entrepreneur, You're Telling the Wrong Story | Story-Based Leadership & Communication | Scoop.it
“ Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.”
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Janet M. Wentworth's curator insight, October 29, 2014 8:43 PM

Some really useful ideas on how to generate stories from your customers.

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Storytelling In Business - Business and organisational storytelling, London

By visiting the website of Roger E. Jones, business leaders can to take a quick, 2-minute quiz designed to reveal their business storytelling ROI. The quiz is taken totally anonymously, with no records or results retained.
Via Kathy Hansen
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Organizational Storytelling: an interview with Paul Smith

A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutchens.com hosts Paul Smith, Director of Consumer Research for Procter & Gamble and author of "Lead with a Story." www.LeadWithAStory.com
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