A2 Applied Business
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The company that started a trend by accident

The company that started a trend by accident | A2 Applied Business | Scoop.it
There are an increasing number of subscription sample box companies, but Birchbox, the firm widely credited with starting the trend, says it is not one of them.
Cathy Bosshardt's insight:

Interesting idea here. You may not be able to start exactly this business but you may be able to use the idea of a postal business or consider the trend that customers like the idea of variety and trying new things in small quantities.

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Sauce man Roots help for start-ups

Sauce man Roots help for start-ups | A2 Applied Business | Scoop.it
A mentoring scheme for people starting a business is being backed by Reggae Reggae Sauce entrepreneur Levi Roots, who started out under a previous scheme before finding fame on BBC2's Dragon's Den.
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Levi Roots: Mentor key to my success

Levi Roots: Mentor key to my success | A2 Applied Business | Scoop.it
Reggae musician-turned-entrepreneur Levi Roots explains why he is backing a government scheme to encourage more new business start ups.
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Robin Hood

Robin Hood | A2 Applied Business | Scoop.it
A profile of jewellery designer Pippa Small who uses the profits from the sale of her expensive jewellery to help some of the world's most disadvantaged communities.
Cathy Bosshardt's insight:

This business has moved on from a small start up but it is interesting to see the ethical factors that have influenced this entrepreneur.

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