Business Socialization
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Business Socialization
Businesses and Organizations taking on social media. The Best. The Worse. Important tips and How Tos. (http://Xeeme.com/shirleywilliams /http://socialmediapearls.com)
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Seven Top Trends in Social media – WordPress Professional Business

Seven Top Trends in Social media – WordPress Professional Business | Business Socialization | Scoop.it
Top trends in social media come and go. Taking advantage of these trends is important so you can keep your business current.
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Who Are the Top 10 Influencers in Social Media? - Forbes

Who Are the Top 10 Influencers in Social Media? - Forbes | Business Socialization | Scoop.it
As the social web evolves rapidly we need metrics around social media influence. Some influencers are as powerful in their pulling power as media outlets. Who are they and how can we measure their influence?
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119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog

119 Free Internet Marketing Tools to Grow YOUR Online Business or Blog | Business Socialization | Scoop.it
Like free stuff? Check out these 119 free tools to grow your Internet business or blog...
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Social Media: If Content Is King, Then Storytelling Is Queen. 18 Checkpoints To Consider.

Social Media: If Content Is King, Then Storytelling Is Queen. 18 Checkpoints To Consider. | Business Socialization | Scoop.it
If content is king, surely storytelling must be queen! What do I mean by this? I think storytelling is an important part of blogging. I have read many blogs, articles and as I step back to reflect on those that I would consider to be the cream of the crop, I can identify three components to online storytelling. Furthermore, each component has 6 key checkpoints....
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3 Reasons People Fail at Social Media For Business

Social media platforms are databases of people, facebook leading the way with 800M +, twitter in 2nd followed by linkedIn with 120M +. Most businesses if they got 1 new client a week would be considered a healthy business. Some only need 1 a month.

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Warning To ALL Companies: Canada’s New Anti-Spam Legislation (Bill C-28) Could Have You Paying $10,000,000 in Fines | Business 2 Community

Warning To ALL Companies: Canada’s New Anti-Spam Legislation (Bill C-28) Could Have You Paying $10,000,000 in Fines | Business 2 Community | Business Socialization | Scoop.it
Did you know that you could be fined up to $10,000,000 under Canada’s New Anti-Spam Legislation (CASL) Bill C-28 per violation? Oh, and if you think that just because your business is located outside of Canada despite sending emails to Canadians, you are not affected, you are WRONG! Moreover, it’s not just for email marketers, it applies to ALL forms of electronic messages. That means your social media campaigns, mobile marketing…. anythingdigital.
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How Facebook is ruining sharing

How Facebook is ruining sharing | Business Socialization | Scoop.it

When Facebook unveiled Open Graph at the f8 developer conference this year, it was clear that the goal of the initiative is to quantify just about everything you do on Facebook. All your shares are automatic, and both Facebook and publishers can track them, use them to develop personalization tools, and apply some kind of metric to them...

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Facebook vs. Google: The battle for the future of the Web

Facebook vs. Google: The battle for the future of the Web | Business Socialization | Scoop.it
The rivalry between tech titans Facebook and Google is heating up. At stake?
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Example of how a construction product manufacturer is using social media

Example of how a construction product manufacturer is using social media | Business Socialization | Scoop.it
Playrite use social media to communicate with their audience, raise brand awareness and drive quality traffic to their website and blog.
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A Quick and Dirty Guide to Content Marketing

A Quick and Dirty Guide to Content Marketing | Business Socialization | Scoop.it
Ever walk up to one of those booths at the mall to buy a new phone? Don’t you just hate the pressure that those people try to put on you?

 

I don’t know about you, but I hate that kind of sales tactics and hate people who do it to me. I hate it not only because it annoys me… but because it doesn’t work.

 

So what does work? Content marketing, which is simply giving people something valuable for free so that you can build a relationship up with them that eventually, leads to easy sales.

 

If you want easy sales, then you need to learn how to be a great content marketer. Here’s a crash course that will tell you everything you need to know.


Via Martin Gysler
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Redefining Public Relations in Age of Social Media Redefining Public Relations for Social Media Age Redefining Public Relations for a New Age

Redefining Public Relations in Age of Social Media Redefining Public Relations for Social Media Age Redefining Public Relations for a New Age | Business Socialization | Scoop.it
Public relations has changed from “trying to manage the message an entity was sharing with its different audiences” to “facilitating the ongoing conversation in an always-on world.” (RT @Ilene_Smith: At last, a recognitiion of PR's new roles: Redefining...
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10 Ways to Convince Your CEO and Management Team to Embrace Social Media

10 Ways to Convince Your CEO and Management Team to Embrace Social Media | Business Socialization | Scoop.it
We have a serious problem my friends raging in businesses, small and large, across the world—Social Media Buy-In from management.
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Klout Scores Sort Out Social Media Stars

Klout Scores Sort Out Social Media Stars | Business Socialization | Scoop.it
Klout rates social media influence as a means of determining V.I.P. status.
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The tweet taste of success

The tweet taste of success | Business Socialization | Scoop.it
If you want a glimpse of the future of advertising, you might have to go on a scavenger hunt.
Last year, tens of thousands of Canadians spent much of November doing just that: nosing around on Google Street View, following FourSquare, riding Twitter feeds and Facebook, and pointing their smartphones at abstract squiggles on posters around Toronto, all in hopes of piecing together clues. Their bounty? One of three oversized red M&M candies – each about the size of a child’s head – that had been hidden around Toronto and captured by Google’s cameras when the search giant sent its Street View car around the city early the previous year..
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HR Webcast: The Characteristics, Measures and Value of a Social Media Influencer

HR Webcast: The Characteristics, Measures and Value of a Social Media Influencer | Business Socialization | Scoop.it

This post is to support the webcast  for
Institute For Human Resources
HR dot Com . You will find the side-share deck and associated references

 

"We like to share, connect and have conversations that is why millions flock to facebook, Linkedin, GPlus, Twitter by choice.  Who are the key influencers? How do they do it?"




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10 trends in social media: from destination social to dispersed social | The Wall Blog

10 trends in social media: from destination social to dispersed social | The Wall Blog | Business Socialization | Scoop.it
Interesting presentation here from the Social Practice which has put together a particularly good list of ten trends in social media.

1. The rise of the social algorithm.

2. (Social) Selling is everywhere.

3. From group discounts to group dynamics.

4. The evolution of location.

5. The rise of social business.

6. The consumer as curator.

7. Rewarding social sharing.

8. Convergence and blurred boundaries.

9. Cross device consumption.

10. HTML 5 and the rise of web apps.
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Social media presence takes time and money

Everyone knows social media is free. To sign up, that is. But, as the saying goes, there is no free lunch. If you expect to get something from social media in exchange for little or nothing, you should expect to fail.
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Content Strategy: Five Traits to Look for When Hiring a Content Strategist

With all the chatter in the blogosphere and the popularity of the content strategy Twitter stream, it's obvious that Content Strategy for the Web is here to stay.
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Klout CEO Joe Fernandez Responds to Critics | Social Media Today

It's an interesting paradox with Klout. Change the scoring algorithm and everyone gets upset. Leave things the same and everyone talks about how easy it is to game (even though there is very little hard proof to back this claim up). I think it's helpful to back up and think about Google PageRank....

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Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog » Techipedia | Tamar Weinberg

Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog » Techipedia | Tamar Weinberg | Business Socialization | Scoop.it

As a business owner, do I really have time to blog? I’m a business owner too, and I realize that we are already pressed to our limits for time. We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.

 

Attempting to convince a business owner that we should add yet another task can understandably seem like a herculean endeavor. For anything that is going to take more time, the rewards must be tangible and immediate. As many of us cannot clearly identify what the rewards are that can be reaped by blogging, it is not placed high on the list of priorities. It should be...


Via Martin Gysler
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Is Small Business Finding Good Results In Social Media? [Infographic] — SocialMouths

Is Small Business Finding Good Results In Social Media? [Infographic] — SocialMouths | Business Socialization | Scoop.it
This infographic shows you where small business is finding its best vehicles to grow with social media and online marketing in general...
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The 7 Social Media Trends That Will Emerge In 2012

The 7 Social Media Trends That Will Emerge In 2012 | Business Socialization | Scoop.it
It is time to sit back and take a high level view of where social media is as an industry and to look at some of the big trends that will emerge over...
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12 Steps to Creating a Business Blog

12 Steps to Creating a Business Blog | Business Socialization | Scoop.it

We’re buried in the Internet day in and day out. Being surrounded by the very things we talk about, it’s hard to remember sometimes that some people don’t have so much as the basics. Today, we’re going to walk you through one of the foundations of traffic building – a company blog. From the concept to the reality, here’s a step-by-step process to creating a company blog for traffic generation.


Blog Conceptualizing Stage

 

It’s easy to say, “I want to start a blog”. Without taking time for the conceptualizing, however, you’ll end up with just another blogging graveyard. As with anything else in business, it takes planning...


Via Martin Gysler
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Mesh Marketing 2011: Addressing the 50 Questions Preventing Businesses from Venturing Into Social Media, Content Marketing & Klout

Mesh Marketing 2011: Addressing the 50 Questions Preventing Businesses from Venturing Into Social Media, Content Marketing & Klout | Business Socialization | Scoop.it

“Social has everything to do with the real world. Social media is another channel to your marketing strategy. How is your audience experiencing your brand? This is how we should be looking at social media and follow-through accordingly.

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A social media planner's guide to pleasing the boss - iMediaConnection.com

A social media planner's guide to pleasing the boss - iMediaConnection.com | Business Socialization | Scoop.it
According to eMarketer, four out of five U.S. businesses with 100 or more employees will use social media marketing this year. Information is coming at us faster than it ever has before, businesses are discovering new opportunities to connect with potential and current customers, and being a smart, tech-savvy company has become part of the cost of doing business. To put it in a nutshell:
Innovate or die.
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