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3 Ways to Generate Leads With LinkedIn Groups |

3 Ways to Generate Leads With LinkedIn Groups | | Business Online Communities | Scoop.it
LinkedIn Groups: Find out how filtering group search to identify prospects, personalizing connection requests and posting tactics can generate leads.
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B2B Selling via LinkedIn Company Pages and Groups - ClickZ | #TheMarketingAutomationAlert

B2B Selling via LinkedIn Company Pages and Groups - ClickZ | #TheMarketingAutomationAlert | Business Online Communities | Scoop.it
In using LinkedIn as a sales machine, two critical areas must be discussed and considered: LinkedIn Company Pages and LinkedIn Groups.

 

Digest...

 

Using LinkedIn Groups in B2B Sales

Groups enable their members to lead and participate in business discussions, promote their own products, events and services (in the Promotions tab), as well as like, comment and share other group members' posts. There is a group moderator or owner who sets the group rules, can open the group to the LinkedIn universe or make private, and approves all member-related posts.

 

Finding and engaging in qualified LinkedIn Groups for the purpose of developing business relationships that lead to sales and ongoing referrals requires a good bit of planning and daily proactive effort. As a B2B Sales professional, finding "low-hanging fruit" through LinkedIn Groups can be achieved by listing any current strong networking groups and associations of which you may be a member. These can be industry or target-specific.

 

LinkedIn Company Pages for B2B Sales Pros

LinkedIn Company Pages are another area on LinkedIn that B2B sales professionals cannot ignore if they expect to use LinkedIn as their selling machine. The Company Page is where over 2 million companies promote their own products and services, list jobs and share their latest news and event information on LinkedIn.

 

By following target companies, a B2B sales professional can view the profiles of important company executives and identify the decision-tree. Similar to LinkedIn Groups, by following a LinkedIn Company Page, you can get involved in adding value to the discussions by commenting, liking and sharing posts with your networks and groups on LinkedIn, as well as on Twitter.


Via CYDigital
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CYDigital's curator insight, October 16, 2013 7:28 PM

We have many more LinkedIn Sales articles if you search the tag "social selling". Jill Rowley is the master of Social Selling, and you'll want to review her content.

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LinkedIn Groups for Sales Success: Your Secret Weapon

LinkedIn Groups for Sales Success: Your Secret Weapon | Business Online Communities | Scoop.it
People who participate in LinkedIn Group discussions get an average of four times as many profile views. Use Linkedin Groups for sales success. Here's how.
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Invasions of privacy

Invasions of  privacy | Business Online Communities | Scoop.it
Congress and state legislatures are properly barring employers' demands for social-media passwords.
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LinkedIn has Three-Quarters of a Great iPad App, and 95% HTML5

LinkedIn has Three-Quarters of a Great iPad App, and 95% HTML5 | Business Online Communities | Scoop.it
LinkedIn has had mobile app for smartphones since 2008, but they have been slow in coming to tablets. That changed this week with the release of their iPad app, optimized for the retina display.
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A Guide to Generating Leads on LinkedIn

A Guide to Generating Leads on LinkedIn | Business Online Communities | Scoop.it

Facebook is for stalking old flames, and LinkedIn is for finding new jobs, right?

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LinkedIn Launches "Classmates" for Alumni Networking

LinkedIn Launches "Classmates" for Alumni Networking | Business Online Communities | Scoop.it
Classmates is a professional networking tool that gives college graduates a high-level look at what their fellow alumni are up to.
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Boost Sales by Swarming Your Customers with LinkedIn

Boost Sales by Swarming Your Customers with LinkedIn | Business Online Communities | Scoop.it
Swarming your customers on social networks like LinkedIn is a new way to orchestrate a company's business relations and boost sales. In the near future it has the potential to replace traditional CRM tools.
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LinkedIn groups for IT pros: How to find the best

LinkedIn groups for IT pros: How to find the best | Business Online Communities | Scoop.it

With more than 16,000 IT-related groups on LinkedIn, it can be tough to pinpoint those that are worth your while. There are some simple clues, though, that can help you find groups with value and get the most out of them.

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LinkedIn CEO “fully expects” to build in-enterprise social networking tools

LinkedIn CEO “fully expects” to build in-enterprise social networking tools | Business Online Communities | Scoop.it
Business social-networking site LinkedIn chief executive Jeff Weiner said he expects to include internal enterprise communication tools like those seen in Salesforce.com's Chatter and Yammer within LinkedIn.
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LinkedIn: Demographics & Statistics 2011

LinkedIn: Demographics & Statistics 2011 | Business Online Communities | Scoop.it
If you’ve been wondering about how to utilise LinkedIn, then these 2011 statistics aggregated by Amodiovalerio Verde might just help! It’s no fancy looking infographic, but it does provide you with the cold hard stats you seek.
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Social Media and Business Intelligence

Social Media and Business Intelligence | Business Online Communities | Scoop.it
Social media can be a fantastic business intelligence platform to get insight on customer preferences, competitors and identifying potential advocates,...
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LinkedIn visits up 63 percent year-over-year

LinkedIn visits up 63 percent year-over-year | Business Online Communities | Scoop.it
Unique visitors to LinkedIn, a social network for business professionals, have grown substantially over the past year, according to a report from comScore. More than 30 million users visited the social network in June, up 63 percent compared to the same time in 2010. LinkedIn has gradually become a more viable B2B online marketing tool, enabling businesses to set up company profile pages.
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A Beginner's Social Media Guide for Small Businesses |

A Beginner's Social Media Guide for Small Businesses | | Business Online Communities | Scoop.it
Follow this seven-step social media guide to help you get started with social media and learn how to use it to promote your products and services.
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Infographic: Create a successful LinkedIn group in 10 simple steps

Infographic: Create a successful LinkedIn group in 10 simple steps | Business Online Communities | Scoop.it
LinkedIn is an ideal place to connect with potential customers and business associates, and the best way to get to know them is through an engaging group.
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7 Steps to LinkedIn Success for B2B Companies - Business 2 Community

Business 2 Community7 Steps to LinkedIn Success for B2B CompaniesBusiness 2 CommunityIf you are a business that sells B2B and you are not on LinkedIn already, you are missing out a huge opportunity to build brand trust and generate leads for your...
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LinkedIn to acquire SlideShare

LinkedIn to acquire SlideShare | Business Online Communities | Scoop.it
The professional social network announces that it will acquire the presentation sharing startup for $119 million in cash and stock.
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5 Tips for Using the New LinkedIn Company Pages

5 Tips for Using the New LinkedIn Company Pages | Business Online Communities | Scoop.it
LinkedIn recently announced an update to company pages that can help companies and small businesses to become more engaged on the network.
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Google Says SEO Is Not Spam

Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam.
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Encourage discussion with a LinkedIn company page

How to create a 100 percent complete profile and how to obtain those all-important recommendations.

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Three Smart Moves Brought LinkedIn This Far

Three Smart Moves Brought LinkedIn This Far | Business Online Communities | Scoop.it

LinkedIn's luck is only part of its story. There were lots of companies who started around the same time and never found a sustainable business model. Three smart moves in particular kept it from being a flash in the proverbial pan. They might even enable it to become a truly important company.

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10 Myths About Social Networking For Business

Common misconceptions and what to do about them.
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3 Reasons to Outsource Your Social Media Management

3 Reasons to Outsource Your Social Media Management | Business Online Communities | Scoop.it
Not every company is equipped to handle the daily grind of a social media marketing campaign, which is way many turn their social media management over to outside firms and consultants.
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Be cautious in social media land

Thanks to an increasingly popular service provided by Social Intelligence Corp., an applicant's every word can now be easily scraped off Internet networking sites.
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Creating a B2B social media strategy

Creating a B2B social media strategy - How to convert online conversations into sales...
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