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The Full Bleed: For Marvel, "Guardians of the Galaxy" Blu-ray Aims to Fix a Weak Spot

The Full Bleed: For Marvel, "Guardians of the Galaxy" Blu-ray Aims to Fix a Weak Spot | The Business of Comics | Scoop.it

Marvel needs the just-released Digital HD and 3D editions to do well in order to account for surprisingly low home video sales ...

Tim Beyers's insight:

As a reminder, I'll be updating the Marvel Movie Report with fresh data once we have home video sales data for Guardians of the Galaxy. We should see that after the Holidays.

 

Here's where to find the Marvel Movie Report now and forever: http://bit.ly/1EYeT7H  

 

And make sure to visit The Full Bleed often for more on the business of comics, pop culture, and genre entertainment.

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'Star Wars' anthology: How young will young Han Solo be? | EW.com

'Star Wars' anthology: How young will young Han Solo be? | EW.com | The Business of Comics | Scoop.it

"...A young Han Solo film sounds like a no-brainer to pull off, but it’s actually an extremely tricky maneuver. If Ford is finally back as the character in the new trilogy, there’s potential to confuse the pop-culture hive-mind by introducing an apparent reboot: Han Solo — again — but this time played by a younger actor in a different story. Lucasfilm has to avoid crossing those wires, and they also have to ask: How much should remain a mystery about the smuggler’s past?"

Tim Beyers's insight:

Good question. The better question fro a business perspective is how much will Disney borrow from Marvel Studios in creating a shared Star Wars Universe?


For ongoing analysis of the business of #comics and #genre #entertainment, please visit The Full Bleed at http://www.thefullbleed.net

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Chip Zdarsky's hilarious response to Harvey Award nomination

Chip Zdarsky's hilarious response to Harvey Award nomination | The Business of Comics | Scoop.it

Chip Zdarsky offers a hilarious response to being nominated for the "Humor In Comics" Harvey Award.

Tim Beyers's insight:

Not much of a business angle here, save to say that we are living in the age of the writer in comics. Some, like Robert Kirkman, are beginning to look like the first moguls of the comics industry. (Wrote about that in issue 41, which you can find at http://goo.gl/OaGA3l)


Reactions? Disagreements? Leave me a comment. And if you like this sort of analysis, please visit and tell a friend about The Full Bleed. You'll find me there covering the business of comics and genre entertainment -- http://www.thefullbleed.net

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Comic-Con International to Stay in San Diego Through 2018

Comic-Con International to Stay in San Diego Through 2018 | The Business of Comics | Scoop.it
The city’s mayor and the San Diego Comic Convention, which operates Comic-Con International, signed an agreement to host the fan convention in San Diego for two more years.
Tim Beyers's insight:

Good news for the city and longtime fans.

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Exclusive: Kevin Feige on the Marvel-Sony Spider-Man Connection - SuperHeroHype

Exclusive: Kevin Feige on the Marvel-Sony Spider-Man Connection - SuperHeroHype | The Business of Comics | Scoop.it
Marvel Studios President Kevin Feige talks about the development of the Spider-man relaunch with Sony Pictures.
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Is Fox Developing an X-MEN / FANTASTIC FOUR Crossover Film for 2018?

Is Fox Developing an X-MEN / FANTASTIC FOUR Crossover Film for 2018? | The Business of Comics | Scoop.it

Is Fox Developing an X-MEN / FANTASTIC FOUR Crossover Film for 2018? -- From my Geek Initiative partner at Geek Legacy. Find out more about the Geek Initiative: https://goo.gl/qIoK2U

Tim Beyers's insight:

We've been hearing for a while that Fox aims to unify its Marvel Universe. Simon Kinberg is supposed to be leading the effort. 


"I have a lot of ideas on how to buil[d] those brands and do what everybody is thinking of these days: Be like Marvel," Kinberg said at the time, in an interview with The Hollywood Reporter. He's since helped director Josh Trank bring to life the rebooted Fantastic Four,  which enters theaters on Aug. 7.


And yet Kinberg isn't the only one talking like this. Fox consultant Mark Millar teased an interconnected universe as far back as September 2013. I covered the news here: http://www.fool.com/investing/general/2013/09/21/will-fox-go-to-war-with-marvel.aspx 


The message? Take this as more than rumor. Whether or not a crossover film is in production right now, Fox has wanted one for quite some time.


Further analysis of the #business of #comics and genre entertainment is available at The Full Bleed. To subscribe: http://bit.ly/1KQbCvc 

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'Constantine' Showrunner Declares Series Officially Dead

'Constantine' Showrunner Declares Series Officially Dead | The Business of Comics | Scoop.it
'Constantine' producer Daniel Cerone has updated fans that the series has officially ended its search for a new home, releasing actors from their contracts.
Tim Beyers's insight:

And just like that, all hopes that #Constantine could resurface on #Netflix or another network are dashed.

 

What went wrong? Any number of problems could have plagued the show behind the scenes, but mostly I see this as a business problem. Constantine existed on a high-overhead network (i.e., NBC) that still operates on the "pilot," "13 episodes order," "back nine" format. Shows that live by that format need either strong live+same day ratings or a willing network benefactor. Constantine had neither.

 

More broadly, the cancellation reveals part of the problem with genre TV today. There's so much of it available that very few episodes rise to the standard of appointment-worthy. So, the lesser-knowns get stored up on a DVR for later binging by fans who *want* this programming yet don't consume it in a way that works for network TV ad executives. Constantine suffered the consequences of that structural weakness.

 

Elsewhere, I have to wonder if Netflix's Ted Sarandos and his counterpart at Hulu aren't smiling right now. Not at the death of a good show but at the opportunity it represents. Genre TV is a real market with legs. We know that unequivocally thanks to The Walking Dead, Arrow, The Flash, and, most recently, Daredevil. Yet none of these shows exist on a mainstream network and all of them have benefited heavily from binge-watching.

 

That NBC couldn't make Constantine work doesn't mean we won't see more shows like it. Rather, it means we'll see them on lesser-known and streaming networks where the economics better match viewing habits. Agree? Disagree? Leave a comment to let me know what you think.

 

Further analysis of the #business of #comics and genre entertainment is available at http://www.thefullbleed.net. To subscribe: http://bit.ly/1KQbCvc ;

 

 

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Exclusive DC preview: Action Comics #41 ushers in a new era for Superman

Exclusive DC preview: Action Comics #41 ushers in a new era for Superman | The Business of Comics | Scoop.it

"Assorted sneak previews released by DC last month revealed that Superman would be considerably depowered and have his secret identity exposed, and while that story still has yet to be told—it will be detailed in Superman #41, puzzlingly released at the end of the month instead of the start—the repercussions will be felt immediately in the pages of Action Comics."

Tim Beyers's insight:

If Marvel is the House of Ideas, is DC is the House of Experiments? 

 

I'm seriously asking. Not long after the New 52 took the #comics world by storm, #Convergence is creating an entirely new DC Comics Universe that (apparently) reflects neither the growing DC TV Universe nor the DC Cinematic Universe. Maybe we should call them Earth One (i.e., comics), Earth Two (i.e., TV), and Bizarro Earth (i.e., the dark, broody, and altogether dystopian movie universe)?

 

Or not. Snarky commentary aside there's something to be said for DC's willingness to make dramatic changes in its comics. A depowered #Superman isn't just different, he's interesting. A Bizarro that's more like a confused child than a reverse Superman isn't just different, he's interesting. And interesting stories have a better chance of reaching a wide audience, which, ultimately, is good for the business. Agree? Disagree? Leave a comment to let me know what you think.

 

For more analysis of the #‎business of #comics and genre entertainment, click now to subscribe to The Full Bleed -- http://bit.ly/1F6gHkD

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Creators And Retailers Talk Archie Comics, Kickstarters And Money - Bleeding Cool Comic Book, Movie, TV News

Creators And Retailers Talk Archie Comics, Kickstarters And Money - Bleeding Cool Comic Book, Movie, TV News | The Business of Comics | Scoop.it
Yesterday, Archie Comics launched a Kickstarter appeal to fund their new Riverdale Reborn line. Citing cashflow problems with their new Target/Wal-Mart deal as the factor behind needing to launch a Kickstarter to launch the new line. A couple of retailers took umbrage at this, but there were other creators and retailers who wanted to talk, including... Read more »
Tim Beyers's insight:

Turns out the Kickstarter ended almost as soon as it began, and that's probably a good thing. There are a variey of reasons why Kickstarter wasn't a good fit for Archie but Rob Salkowitz defines most of them here: http://icv2.com/articles/columns/view/31614/we-need-crowdfunding-platform-just-comics ;

 

Read on for Rob's analysis; I'll have a follow-up in my next video. In the meantime, get more MBA-level advice and analysis at The Full Bleed. Or, subscribe now and never miss an issue.

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So What Happens To The X-Men After Secret Wars? (SPOILERS) - Bleeding Cool

So What Happens To The X-Men After Secret Wars? (SPOILERS) - Bleeding Cool | The Business of Comics | Scoop.it

Bleeding Cool was the first to report that Marvel were to cancel the Fantastic Four comic book ... We also stated however, that the X-Men comics were safe, as they bring in the cash, though they wouldn’t have quite the same promotion of presence in licensing as they used to ... Marvel Editor-In-Chief Axel Alonso‘s language seemed to indicate that this might actually be true, but it was vehemently denied. But, with what Bleeding Cool has now learned, we can see exactly what Axel was saying...

Tim Beyers's insight:

In a recent interview with John Siuntres of the Word Balloon podcast, I made the argument that #SecretWars needed real stakes. (Listen here: http://wordballoon.libsyn.com/tom-brevoort-on-marvels-secret-warand-tim-beyers-on-the-superhero-business

 

Now it appears said stakes involve the X-Men, but in a way that's reflective of how Agents of SHIELD and the Marvel Cinematic Universe is developing Inhumans to substitute for mutants.

 

I've not been reading the X-Men comics because of how many there are, so as a fan I'm forced to suspend judgment. But as a business analyst, I wonder if this the first real evidence of the tail wagging the dog. Agree? Disagree? Leave a comment below or at The Full Bleed (http://www.thefullbleed).


Also a sci-fi and gaming fan? Then consider The Geek Initiative, which combines content and member exclusives from The Full Bleed, Sci-Fi Talk, Geek Legacy, and The 7th Matrix in one easy-to-access site. Find it here: https://www.connectpal.com/thegeekinitiative. ;

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"Avengers: Age of Ultron" Conquers U.S. Box Office With $187.7 Million But Can't Beat Original - Comic Book Resources

"Avengers: Age of Ultron" Conquers U.S. Box Office With $187.7 Million But Can't Beat Original - Comic Book Resources | The Business of Comics | Scoop.it
Avengers: Age of Ultron Conquers U.S. Box Office With $187.7 Million But Can't Beat Original - The opening makes Joss Whedon's film the #2 domestic opening of all time behind the original Avengers film.
Tim Beyers's insight:
Stay tuned, True Believer! Analysis to come.
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Batman vs. Superman: Dawn of Justice Trailer Sneak Peek (2015) Ben Affleck Superhero Movie HD - YouTube

No one does trailers like Zack Snyder so it's no surprise to see this provocative teaser leading into the April 20 IMAX release of the Batman v Superman trailer.

Tim Beyers's insight:

A nice find from my friend and content partner Tony Tellado at Sci-Fi Talk. Tune in on May 4 when we unveil a new partnership between our two sites and Geek Legacy.

 

In the meantime, you get more on the business of #comics and genre entertainment at The Full Bleed: http://www.thefullbleed.net

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Darkness.com ☥'s curator insight, April 17, 2015 6:03 AM

So, wow... 20 seconds of trailer from what I must assume is... the trailer! or something...? This sneak peek or the trailer has had almost a million views, and all it shows are logos, and bits of suit! In slow motion! And people are going wild for it! Oh well, sure, we're all excited for Batman vs. Superman but it won't come out for almost another entire year, and the producers are releasing the trailer, the full trailer, in IMAX theaters all over the country... 2 whole minutes of sheer, pants-wetting, boxer-destroying, nerdy excitement.


But then it's like I said... we have to wait like a whole year --just under an entire effing year, before the movie comes out. That's a long time to go on just one trailer... Sigh. I dunno if I can make it, dude. But who knows, maybe if they're releasing the trailer this early, the producers could potentially decide to move up the release date. I mean, there is building anticipation, and then there's torturing people. Besides, we all know they're going to make a ridiculous amount of money either way. Like I said before, when Batman vs. Superman finally hits theaters, I plan to avoid the roads!

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Despite Rumors, NBC Has Not Canceled "Constantine" - Comic Book Resources

Despite Rumors, NBC Has Not Canceled "Constantine" - Comic Book Resources | The Business of Comics | Scoop.it
Despite Rumors, NBC Has Not Canceled Constantine - Reports that the network has officially axed the fledgling DC Entertainment drama are premature according to showrunner Daniel Cerone.
Tim Beyers's insight:

Good move. Cancellation is too final for "Constantine," which hasn't yet been given a chance to profit from the expanding DC television universe. 

 

But if it does get axed, let's remember that Netflix has been making a good living resurrecting TV castoffs such as "Arrested Development" and "The Killing." The streaming sensation could do the same for "Constantine" via a co-production/distribution deal with NBC. Mix in positive reaction to Marvel's dark adaptation of Daredevil and the timing for a move also appears to be right.

 

Do you agree? Disagree? Leave a comment to let me know what you think. You can also reach out on Twitter (@thefullbleed), Facebook (The Full Bleed), and Google+ (also The Full Bleed).

 

Thanks for visiting my Scoop.it feed covering The Business of Comics. For ongoing analysis, please visit The Full Bleed at http://www.thefullbleed.net

 

And if you want to learn how Scoop.it can make curation work for you as well as it has for me, click here now: http://sco.lt/64uVu5 ;

 

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Marvel, ABC Planning #AgentsofSHIELD Spinoff Series - IGN

Marvel, ABC Planning #AgentsofSHIELD Spinoff Series - IGN | The Business of Comics | Scoop.it
A new spinoff is being developed based on yet-to-come Season 2 story elements on Marvel's Agents of SHIELD.
Tim Beyers's insight:

A surprise development that comes at an interesting time in that it suggests we'll see something either in Age of Ultron or Ant-Man that hints at why a spinoff is needed.

 

Of course, the bigger question is the one asked in the IGN story: Does this mean the end of Agent Carter? Let's hope not. Not only was it a worthy companion show, but it broke new ground by choosing to forego current-era flashbacks and tell a relevant period story. If the show is idled, it could be due to the expense: it simply costs more to reinvent the past on a weekly basis. Have something to add? Leave a comment below.

 

Thanks for visiting my Scoop.it feed covering The Business of Comics. For ongoing analysis, please visit The Full Bleed at http://www.thefullbleed.net

 

And if you want to learn how Scoop.it can make curation work for you as well as it has for me, click here now: http://sco.lt/64uVu5 ;

 

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'Fantastic Four' Director Josh Trank Blames Studio for Poor Reviews

'Fantastic Four' Director Josh Trank Blames Studio for Poor Reviews | The Business of Comics | Scoop.it
Director tweeted he had a "fantastic" version of the film a year ago that would have received great reviews that will now never be seen.
Tim Beyers's insight:

Not at all surprising given the level of anger we're seeing from fans. (Yours truly included.)


Please visit The Full Bleed for regular analysis of the business of comics and genre entertainment -- http://www.thefullbleed.net

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Joss Whedon returns to comics with 'Victorian female Batman'

Joss Whedon returns to comics with 'Victorian female Batman' | The Business of Comics | Scoop.it
The Buffy creator is writing Twist, a six-issue series for Dark Horse Comics about a chambermaid who gains special powers after being ‘fed to a dark horror’
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New Deadpool promo shot finds its way online

“New #Deadpool image online thanks to @entertainmentweekly. Will you see the film during the Feb. 12, 2016 opening weekend? #mercwithamouth #ryanreynolds…”
Tim Beyers's insight:
The Full Bleed on Instagram: “New #Deadpool image online thanks to @entertainmentweekly. Will you see the film during the Feb. 12, 2016 opening weekend?"
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All-New All-Different Captain Marvel on Women of Marvel

All-New All-Different Captain Marvel on Women of Marvel | The Business of Comics | Scoop.it
Tara Butters and Michele Fazekas of 'Marvel's Agent Carter' give their exclusive first audio interview on writing Carol Danvers!
Tim Beyers's insight:

Once again, the natural synergy between TV and comics reveals itself as Marvel chooses Agent Carter showrunners Tara Butters and Michele Fazekas to write the forthcoming Captain Marvel series. The entire interview lasts about 20 minutes.


What makes this doubly interesting to me is that Butters is married to Arrow co-creator and longtime comic book writer Marc Guggenheim. Don't be surprised if the major publishers take more deliberate steps to intertwine what's happening in the comics with what's happening on TV -- and vice versa.


Further analysis of the #business of #comics and genre entertainment is available at The Full Bleed. To subscribe:http://bit.ly/1KQbCvc 

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Why The DC Animated Universe (DCAU) Should Return

Why The DC Animated Universe (DCAU) Should Return | The Business of Comics | Scoop.it
DC Animation has been a dominate force for many years. Whether it be in film or TV, the animation division rarely, if ever, fails. But, in recent years, DC animation has been quite absent on the TV side of things.
Tim Beyers's insight:

While I agree that the DCAU is one of the great properties in #comics inspired media -- Justice League Unlimited remains my favorite to this day, followed closely by Batman: The Animated Series and Young Justice -- arguing that it should be brought back because it was great doesn't hold. Warner Bros. is in the business of making money. Animated shows that don't produce enough revenue and profit don't last.

 

Brutal, you say? Of course it is. Art and commerce don't always mix well. When they do, it's usually because of an uncommonly smart business model. That's what DC TV Animation lacks right now; it's too dependent on toys.

 

What if, instead, DC asked Greg Weisman to write a series of interlocking YA novels based in the Young Justice universe, releasing them digitally via Kindle with a code that unlocked a related digital animated short at a protected site at Vimeo? DC executives would have real analytics about the audience buying the product. They'd also get to see how often readers became viewers.

 

Later, the studio could release new animated shorts to a public Vimeo channel and include links to purchase the novels. In each case, DC would be gathering the data needed to better understand the potential audience for a new animated project -- before funding it.

 

Now it's your turn to weigh in. How would you construct a profitable DC TV universe? Leave a comment below. 

 

Further analysis of the #business of #comics and genre entertainment is available at http://www.thefullbleed.net. Sign up for the free newsletter and you'll never miss an issue: http://bit.ly/1KQbCvc

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Matt Fraction on Tumblr — SEX CRIMINALS 11 ships in a sealed bag, some copies signed

Matt Fraction on Tumblr — SEX CRIMINALS 11 ships in a sealed bag, some copies signed | The Business of Comics | Scoop.it

... we printed 1,000 special blank-ish covers and spent today at cadmus in Richmond VA drawing dicks and stuff on 1,000 comic books. They will be randomly mixed in with the rest of the print run and should be, to the best of our and cadmus’ abilities to make such things happen, impossible to find without opening them. It costs $3.50. We cannot procure you any; we cannot tell you how to get them. If you want one, buy a copy of SC 11 and you’ve got something like a 1 in 35 chance give or take ...

Tim Beyers's insight:

Welcome to a new era of #comics borrowing from the card business. Buy a pack, maybe get a premium card. Here, it's buy a copy of the new SEX CRIMINALS and maybe you get a signed copy with a little (ahem) "extra art" thrown in.

 

(NOTE: the issue is due in stores on June 24, according to Image Comics' website.)

 

Let's break this down as a business idea. First, fans win. Everyone with cash to buy has the same chance to "win" these variants, if you want to call them that. Second, Fraction and Zdarsky win by  doing something interesting and cool for fans that's also likely to be REALLY good for sales. 

 

But is this good for retailers? I'm not so sure. This latest issue is out six months after the last issue. A lot could have changed between now and when my local shop owner put in his order for this book. I'll not be surprised if he's well short of the stock needed to meet demand, especially with so much capital tied up in events from the Big Two.

 

Comments? Leave them below, and thanks for reading. For more analysis of the #‎business of #comics and genre entertainment, click now to subscribe to The Full Bleed --http://bit.ly/1F6gHkD

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Marvel's 'Avengers: Infinity War' to be Filmed Using the IMAX/ARRI Digital Camera

Marvel's 'Avengers: Infinity War' to be Filmed Using the IMAX/ARRI Digital Camera | The Business of Comics | Scoop.it

The two-part Avengers saga marks the first time a Hollywood feature film will have been shot completely using IMAX® cameras and will feature IMAX's exclusive aspect ratio ...

Tim Beyers's insight:

Welcome back to my Scoop.it feed on the business of #comics and genre entertainment. Further coverage is available at The Full Bleed -- http://www.thefullbleed.net 

 

After years of hype for 3D, it's 2D #IMAX that seems to have found its place as the preferred format for filmmakers creating premium experiences. Anthony and Joe Russo will use the format to make both #InfinityWar films.

 

@Marvel isn't the first to go down this path. Last summer, director J.J. Abrams tweeted a photo of an IMAX camera from the set of the new #StarWars movie. The title? "Best format ever," a powerful endorsement from one of the bigger names in genre filmmaking -- http://www.fool.com/investing/general/2014/07/11/the-force-is-with-imax-stock.aspx ;

 

The difference here is that, while #TheForceAwakens will have a few native IMAX scenes, the Russos will shoot both #InfinityWar films entirely in IMAX. Fans wanting to experience the film as intended will need to pay up for pricier seats. Are you OK with that, or would you rather wait for the lower-grade conversion? Weigh in by leaving a comment below.

 

For more analysis of the #business of #comics and genre entertainment, click now to subscribe to The Full Bleed -- http://bit.ly/1F6gHkD

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Brian Michael Bendis on Instagram: Powers gets a second season

Brian Michael Bendis on Instagram: Powers gets a second season | The Business of Comics | Scoop.it

“Who's got two thumbs and a second season? These magnificent people. Well most of them :-) (spoilers)”

Tim Beyers's insight:

While I'm happy for the cast and for #Powers creators Brian Bendis and Mike Oeming, the re-up highlights a major problem when it comes to tracking niche networks. There's no objective, data-driven mechanism to tell what's doing well and what isn't.

 

Powers doesn't look like a winner on the surface:

 

* 7.1 stars from 2,001 ratings at IMDB

* 3.7 out of 5, or 64% fresh, from 73 audience ratings on Rotten Tomatoes.

 

By contrast, The Flash -- a major show on a minor network -- nets 

8.3 stars from 87.348 IMDB ratings and 4.3 out of 5, or 90% fresh, from 2,485 audience ratings on Rotten Tomatoes.

 

Sony must have seen something in Powers to make it worth funding a second season. Looking at the data we have, it's tough to see what that might be. 

 

Get more out-of-the-box advice and analysis at The Full Bleed and the latest video at my YouTube channel. Or, subscribe now and never miss an issue.

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Spider-Man Ranked As The Most Valuable Comic Book Movie Franchise

Spider-Man Ranked As The Most Valuable Comic Book Movie Franchise | The Business of Comics | Scoop.it

In spite of having some trouble in their most recent installment, Sony's Spider-Man franchise [...]

Tim Beyers's insight:

While there may be some truth to the analysis 24/7 Wall Street is offering, it's also severely limited and not that useful. 

 

Sound harsh? I don't mean it to be. Trouble is, box office receipts aren't always telling. Consider the #SpiderMan franchise. Box office grosses may look good but profits have declined with every sequel dating to the 2002 original. That's why Sony was so willing to strike a deal with Marvel. 

 

Get more of the data at The Marvel Movie Report, found here: http://www.thefullbleed.net/2014/11/introducing-marvel-movie-report.html

 

For more on the  business of #comics and genre entertainment, please visit The Full Bleed at http://www.thefullbleed.net

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Star Wars: Battlefront Will Feature 40 Person Battles And The Force Awakens DLC - Bleeding Cool Comic Book, Movie, TV News

Star Wars: Battlefront Will Feature 40 Person Battles And The Force Awakens DLC - Bleeding Cool Comic Book, Movie, TV News | The Business of Comics | Scoop.it

The game primarily takes place in the original trilogy timeline and will feature 40 person battles. These fights will allow infantry and vehicle combat, as well as ‘hero’ appearances. That is to... Read more »

Tim Beyers's insight:

Lots of news about the forthcoming film during this week's Star Wars Celebration in Southern California, but the game announcement interests me most as a business analyst. Why? The tie-in. From the article at Bleeding Cool:

 

"... there will be free (!) DLC called the Battle of Jakku, which is the desert planet featured in the new trailer. If you pre-order the game, you will gain access on December 1st, otherwise you will have to wait for the 8th."


Smart. So, so smart. And not just because it gives Disney another way to extend the Star Wars brand and keep fans immersed in the universe. It's also a great way to support a licensee. Tying gameplay directly to the new film should help EA market to both fans and retailers, boosting sales and justifying its commitment to Disney.


Do you agree? Disagree? Leave a comment to let me know what you think. You can also reach out on Twitter (@thefullbleed), Facebook (The Full Bleed), and Google+ (also The Full Bleed).

 

Thanks for visiting my Scoop.it feed covering The Business of Comics. For ongoing analysis, please visit The Full Bleed at http://www.thefullbleed.net

 

And if you want to learn how Scoop.it can make curation work for you as well as it has for me, click here now: http://sco.lt/64uVu5 ;

 

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Batman v Superman Trailer Event Will Be Held in IMAX Theaters

Batman v Superman Trailer Event Will Be Held in IMAX Theaters | The Business of Comics | Scoop.it

The debut of the Batman v Superman: Dawn of Justice trailer will take place in select IMAX theaters on Monday, April 20th, offering a big first look.

Tim Beyers's insight:

First the Game of Thrones trailer and then Batman v Superman? IMAX is winning at a level it hasn't in years.

 

Disney wins here too, of course. Word of an impressive trailer would draw at least some fans to the IMAX to see for themselves, all while taking in "Avengers: Age of Ultron" for the contrast.

 

For its part, Warner gets a chance to put its tentpole title into the conversation with Age of Ultron much earlier than it otherwise might, which would be a huge win if the trailer is good. I'll be shocked if it isn't.

 

For more on the business of #comics and genre entertainment, please visit The Full Bleed at http://www.thefullbleed.net

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New Trailer Shows Why #AntMan May Be Marvel's Most Surprising Winner

New Trailer Shows Why #AntMan May Be Marvel's Most Surprising Winner | The Business of Comics | Scoop.it
Scott Lang sets out on the heist of his life in the latest trailer for Marvel's 'Ant-Man'!
Tim Beyers's insight:

So far, just a few hours in, the latest trailer for #AntMan has just under 300,000 views. Could it be that Marvel set expectations so low that this film wins by virtue of leaping over a low hurdle? It certainly seems that way.


Paul Rudd is as funny as you'd expect in the trailer, and the climactic fight scene involving Thomas the Tank engine is laugh-out-loud hilarious. Mix in some of the "size-fu" that made Edgar Wright's initial test footage so enticing and I get the sense that director Peyton Reed has created something special.

 

To be fair, we don't yet know all the numbers. My guess is that the production budget won't exceed $170 million and that marketing and distribution will top out at $85 million or so. At that price point, anything over $510 million worldwide would be pure profit. "Thor," from 2011, is the last Marvel Studios film to come short of that mark. I'd be shocked if Ant-Man didn't also clear the $510 million hurdle while basking in the glow of "Avengers: Age of Ultron."

 

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