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Do you like purple?  Market segmentation starter

Do you like purple?  Market segmentation starter | Business News | Scoop.it
Good bell work here from the Daily Mail- Get students to concider who would buy a purple house and if that means the price should be higher or lower.Some good debate on the use of promotion and product description...
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Market Segmentation

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The Retail Model of ASOS (Business Cafe) - Tutor2u

The online clothing business ASOS started life as “As Seen on Screen” in 2000. Its target audience was “twenty something” women who loved shopping and whose tastes moved between vintage, luxury and second hand ...
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