Business - Michele
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Rescooped by Michele holme from Daily Magazine
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Humans could download brains on to a computer and live forever

Humans could download brains on to a computer and live forever | Business - Michele | Scoop.it
“The brain works like a complex circuit board which could be recreated on a computer”
Via THE OFFICIAL ANDREASCY
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THE OFFICIAL ANDREASCY's curator insight, May 25, 2015 3:30 AM

Welcome to the future.

Rescooped by Michele holme from Public Relations & Social Marketing Insight
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Demand for How-to Content on YouTube is On the Rise

Demand for How-to Content on YouTube is On the Rise | Business - Michele | Scoop.it

According to the report:[

A]lthough we see these searches across age groups, it’s most pronounced among millennials. In fact, 67% of millennials agree that they can find a YouTube video on anything they want to learn.

Millennials aren’t the only drivers behind the increased demand for how-to content. In fact, the report notes that 91 percent of mobile users check YouTube for inspiration while working on a project. And brands are using this demand for how-to content to connect with consumers in useful and meaningful ways.

This is a key lesson for content marketers. While content marketers often talk about engaging customers with timely and relevant content, many miss the markwhen it comes to developing content that truly serves the needs of the target audience....


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Jeff Domansky's curator insight, May 22, 2015 10:12 AM

Here's how YouTube presents a big opportunity for marketers who can provide how to videos for consumers.

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Bro Marketing

Just before E3 2012, Machinima asked me if I was interested in making some short videos to be shown during their E3 stream, between interviews and the like. I said yee and made these. I think...
Michele holme's insight:

have a look and tell me what you think.

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The Hashtagification of Education - A.J. Juliani

The Hashtagification of Education - A.J. Juliani | Business - Michele | Scoop.it
On August 23, 2007 Chris Messina started something so small, he would never know how it might change the world. how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Chris Messina™ (@chrismessina) August 23, 2007 Chris, among other things, was also a founder of Barcamp (which was the inspiration …
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School leavers lack basic work skills, CBI warns

School leavers lack basic work skills, CBI warns | Business - Michele | Scoop.it
School leavers lack the skills needed to succeed at work, a survey of business leaders has warned.
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Social Media Business Case Studies

Social Media Business Case Studies | Business - Michele | Scoop.it
Social Media Business Case Studies, by Raúl J. Ortega: by Raúl J. Ortega (@rauljortega) (Social Media Business Case Studies by @rauljortega is out!
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Rescooped by Michele holme from New Customer - Passenger Experience
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The 4P's Of Marketing Are Dead, Now Just One C - The Customer!

The 4P's Of Marketing Are Dead, Now Just One C - The Customer! | Business - Michele | Scoop.it
“He used stats and facts to make the point that the opinions of friends and family members – and sometimes even strangers – are more powerful than any advertising a company might pay for. The point is to be so good that your customers not only think about you, but also talk about you.”
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Eric_Determined / Eric Silverstein's curator insight, May 21, 2015 6:50 PM

Great lessons learned at IBM Amplify #NewWayToEngage


Shep @Hyken shares some of his favorite quotes, I particularly like: 


Engagement is interaction w/ intention that goes beyond concern for the transaction. 

 

If something is to be top-of-mind, it is likely to be tip-of-tongue. 

 

Important facts: opinions of friends and family members – and sometimes even strangers – are more powerful than any advertising a company might pay for. The point is to be so good that your customers not only think about you, but also talk about you - Do you agree?

 

The customer uses mobile one day & desktop the next. To the co. it’s #omnichannel. To the customer it’s all the same. 

 

@Starbucks: Not in the coffee biz serving people. In the people biz serving coffee. 

 

Customer data is a commodity. Anyone can buy it. How you use it? That’s the differentiator.

 

When co’s joint venture, first think about the impact to your customer. Second think about the impact to the bottom line. 

 

Which one is your favorite quote?

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A Great Guide to Developing Critical Thinking through Web Research Skills eBook

A Great Guide to Developing Critical Thinking through Web Research Skills eBook | Business - Michele | Scoop.it

Via Tom D'Amico (@TDOttawa) , Michele holme
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Google Begins Massive Open Online Summer Camp for Makers (sorry none in Ottawa)

Google Begins Massive Open Online Summer Camp for Makers (sorry none in Ottawa) | Business - Michele | Scoop.it
For the third year in a row, Google is putting on a free online Maker Camp, based on maker-movement ideals, for teens using the company’s Google+ social network.
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Technical innovation and its impact

Technical innovation and its impact | Business - Michele | Scoop.it
Where would we be without innovation? In the dark most probably. It's what drives the commercial world forward, in particular the
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Rescooped by Michele holme from Content curation trends
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End of School Roundup: Using Creation & Curation in Education

End of School Roundup: Using Creation & Curation in Education | Business - Michele | Scoop.it

According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.

Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We've pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently.


Via Guillaume Decugis
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Guillaume Decugis's curator insight, May 21, 2014 7:35 PM

Combining content creation and content curation is a great way to optimize your content strategy. But in addition to showing that, these 4 awesome examples show how leveraging contributions through a collaborative model can take that even further as in the case of the University of San Francisco

Marta Torán's curator insight, May 22, 2014 8:24 AM

Una combinación perfecta en Educación

Nevermore Sithole's curator insight, October 7, 2014 4:18 AM
End of School Roundup: Using Creation & Curation in Education
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Lessons From Failed Startups - Business Insider

Lessons From Failed Startups - Business Insider | Business - Michele | Scoop.it
There are a ton of startups trying to make it, and a lot of them just don't make the cut. In fact, 80% of new businesses fail within the first five years, according to a study by Inc. and the National Business Incubator Association.
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