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Business to Business Marketing: Relationships, Networks, and ...

Business to Business Marketing: Relationships, Networks, and ... | Business markets | Scoop.it
Business to Business Marketing provides a comprehensive introduction to the main theoretical and managerial issues in B2B marketing, increasing students' awareness of its significance in both local and global modern economies.
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90% of B2B companies believe marketing should contribute more to their ... - Econsultancy (blog)

90% of B2B companies believe marketing should contribute more to their ... - Econsultancy (blog) | Business markets | Scoop.it
90% of B2B companies believe marketing should contribute more to their ...
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Les onze Best Of 2013 du Blog de la Relation BtoB - Relation B2B

Les onze Best Of 2013 du Blog de la Relation BtoB - Relation B2B | Business markets | Scoop.it
Cette observation émane de l'ouvrage « Business Networks » de Hakansson et al., publié en 2009 dans le cadre des recherches de l'IMP (Industrial Marketing and Purchasing Group), dans lequel la question de l'interaction ...
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How To Talk to Management About New Approaches to B2B Marketing - Business 2 Community

How To Talk to Management About New Approaches to B2B Marketing - Business 2 Community | Business markets | Scoop.it
How To Talk to Management About New Approaches to B2B Marketing Business 2 Community But to many B2B marketers, the even bigger challenge can be getting their management to understand and adopt more of the “new” marketing strategies and tactics...
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Le Digital, une transformation de l'entreprise au service d'une vision ... - Journal du Net

Le Digital, une transformation de l'entreprise au service d'une vision ... - Journal du Net | Business markets | Scoop.it
Le Digital, une transformation de l'entreprise au service d'une vision ...
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Video content gains popularity with B2B marketers - CMO

Video content gains popularity with B2B marketers - CMO | Business markets | Scoop.it
CMO
Video content gains popularity with B2B marketers
CMO
B2B marketers are increasingly favouring video over whitepaper formats as part of their growing content marketing initiatives, an industry report has found.
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10 Brands using Instagram for successful Social Media Marketing ...

10 Brands using Instagram for successful Social Media Marketing ... | Business markets | Scoop.it
Social Media marketing can even benefit businesses who specifically deal with Business-to-Business (B2B) clients. The company's Instagram account highlights some of the amazing pieces of their technology that different machines use ...
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Is B2B Marketing Dead? - Business 2 Community

Is B2B Marketing Dead? - Business 2 Community | Business markets | Scoop.it
Business 2 Community
Is B2B Marketing Dead?
Business 2 Community
A recent post on Forbes claims that B2B is dead due to the rise of mobile, and therefore constant, connection.
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Acheteurs : comment aborder le périmètre Marketing et ...

Acheteurs : comment aborder le périmètre Marketing et ... | Business markets | Scoop.it
... les nouveaux médias, les achats de marketing et de communication nécessitent expertise, adaptabilité et coordination entre équipes Achats & Marketing pour générer des performances alignées sur les enjeux business.
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Emerald | Marketing Intelligence & Planning | Critical success factors for B2B e-markets: a strategic fit perspective

Emerald | Marketing Intelligence & Planning | Critical success factors for B2B e-markets: a strategic fit perspective | Business markets | Scoop.it
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B2B Buyer Personas Are The Secret To High-Value Selling Online | Business 2 Community

B2B Buyer Personas Are The Secret To High-Value Selling Online | Business 2 Community | Business markets | Scoop.it
Buyer personas must be an important part of your B2B marketing arsenal. Research says 80% of your customers find you rather than the other way around.
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B2B Industry -- Still Showing Great Potential - Sacramento Bee

B2B Industry -- Still Showing Great Potential - Sacramento Bee | Business markets | Scoop.it
B2B Industry -- Still Showing Great PotentialSacramento BeeFor example, the Alibaba Group recently had constant restructuring to improve suppliers' quality and provide more services for buyers; Global Market Group had chosen to go public and then ...
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From B-to-C to B-to-B - CONNECTING WITH CONSUMERS

From B-to-C to B-to-B - CONNECTING WITH CONSUMERS | Business markets | Scoop.it
Although this site is dedicated to consumer marketing, it goes without saying that more and more companies are waking up to the potential of new technologies and approaches for...
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The Big Brand Theory: Jay Bartlett of Xerox Talks B2B Marketing

The Big Brand Theory: Jay Bartlett of Xerox Talks B2B Marketing | Business markets | Scoop.it
Just before the holidays, I caught up with Jay Bartlett in our New York studio to talk about the digital transformation of one of the world's most venerable brands, Xerox.
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5 Reasons 2014 is the Year of Video in BtoB Marketing

5 Reasons 2014 is the Year of Video in BtoB Marketing | Business markets | Scoop.it
92 percent of B2B customers watch online video and 43 percent of B2B customers watch online video when researching products and services for their business, according to this Inc. article.
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16 B2B Content Marketing Stats You Need to Know Today

16 B2B Content Marketing Stats You Need to Know Today | Business markets | Scoop.it
B2B content marketing is a unique field that's still constantly developing, and this report has some important insights into it's current state as well as where it's headed.
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Top-tier B2B brands pave way for social media marketing in U.S. - Brafton

Top-tier B2B brands pave way for social media marketing in U.S. - Brafton | Business markets | Scoop.it
Livemint
Top-tier B2B brands pave way for social media marketing in U.S.
Brafton
B2B marketing can often take new forms as prospects evolve to accommodate emerging tech trends.
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Is B2B marketing boring? - CMO

Is B2B marketing boring? - CMO | Business markets | Scoop.it
CMO
Is B2B marketing boring?
CMO
Consumer brands have traditionally been the custodians of customer experience and marketing innovation, but does it always have to be that way?
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B2B Marketers Need to Pay More Attention to HR Trends | BizMarketer

B2B Marketers Need to Pay More Attention to HR Trends | BizMarketer | Business markets | Scoop.it
B2B Marketers Need to Pay More Attention to HR Trends. July 25, 2013. I have never read a romance novel because I'm fairly sure I won't like it, and I can see plenty of heaving bosoms at soccer any old time.
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How do the best B2B marketers generate sales through social media? - The Guardian

How do the best B2B marketers generate sales through social media? - The Guardian | Business markets | Scoop.it
The Guardian
How do the best B2B marketers generate sales through social media?
The Guardian
A long-held axiom of B2B marketing is that the best contacts are face-to-face meetings between a salesperson and a client.
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SOMFY : Les territoires pour moteur - L'Usine Nouvelle

SOMFY : Les territoires pour moteur - L'Usine Nouvelle | Business markets | Scoop.it
L'Usine Nouvelle
SOMFY : Les territoires pour moteur
L'Usine Nouvelle
Pour y parvenir, il a appliqué son credo, que Frank Schädlich, le directeur délégué business et marketing, synthétise ainsi : « La clé, c'est de comprendre le territoire.
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Penser l?organisation achat de demain

Penser l?organisation achat de demain | Business markets | Scoop.it
Pour la 8e édition de sa journée consacrée aux achats, le cabinet spécialisé dans l'optimisation des achats Crop and Co s'est penché sur les organisations achats. Où en sont-elles? Vers quels modèles évoluent-elles?
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Infographie : 16 % des e-mails B to B sont ouverts sur un smartphone

Infographie : 16 % des e-mails B to B sont ouverts sur un smartphone | Business markets | Scoop.it
Plus du tiers des campagnes sont envoyées le mardi, 39 % sont transmises avant 10 h et 38% proposent une promotion, selon le baromètre d'Histoire d'adresses concernant l'e-mailing B to B au second trimestre 2012.
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Six small steps to understanding your customers better | b2bmarketing.net

Six small steps to understanding your customers better | b2bmarketing.net | Business markets | Scoop.it
Where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues.
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‘BtoB’ study shows surge in social network marketing – BtoB Magazine | Social Network Marketing

‘BtoB’ study shows surge in social network marketing – BtoB Magazine | Social Network Marketing | Business markets | Scoop.it
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How B2B Marketers Can Connect to Small Business Owners | Business 2 Community

How B2B Marketers Can Connect to Small Business Owners | Business 2 Community | Business markets | Scoop.it
In March 2012, marketing agency Cargo and Inc.
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