Direct Mail & Business Marketing
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The Pizza Insider: Top 3 Pizzeria Marketing Tips

The Pizza Insider: Top 3 Pizzeria Marketing Tips | Direct Mail & Business Marketing | Scoop.it

Another respondent, who is not a pizzeria operator, but knows a thing or two about pizzeria marketing, also replied. I liked his feedback so much, that I'm sharing it with you here.

MailShark's insight:

Bryan Mull, Digital Marketing Manager for Mail Shark, was recently featured in PMQ Magazine's Pizzeria Insider blog with his "Top Three Pizzeria Marketing Tips" article. Great job Bryan and thank you to Liz Barrett of PMQ Magazine for featuring the article.

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Why Timing is Everything with Direct Mail

Why Timing is Everything with Direct Mail | Direct Mail & Business Marketing | Scoop.it

Break down the parameters and create direct mail marketing tactics that allow you to get ahead of the game.

MailShark's insight:

How to use printed magnet football schedules to stay in front of your target audience.

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The Hottest Trends in Restaurant Marketing for 2015

The Hottest Trends in Restaurant Marketing for 2015 | Direct Mail & Business Marketing | Scoop.it
The Hottest Trends in Restaurant Marketing for 2015 - Restaurant and Hospitality Marketing News from The Smart Hospitality Group
MailShark's insight:

Like what's on the list but outside of the digital realm, direct mail is absolutely hot for 2015 when combined with call tracking, vanity URL's, and the right message to get people to react.

 

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USPS Industry Alert Archive

USPS Industry Alert Archive | Direct Mail & Business Marketing | Scoop.it
Latest pricing changes and industry alerts directly from the United States Postal Service as they...
MailShark's insight:

Keeping up with all the #USPS news affecting the mailing industry can be challenging. View the latest updates at mailshark.tumblr.com

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A Billboard In Your Consumers Home - The Magnet Postcard

A Billboard In Your Consumers Home - The Magnet Postcard | Direct Mail & Business Marketing | Scoop.it
As consumers, we are trained to take in advertising and filter it out just as fast as it came to us. Which direct mail products can help you stand out?
MailShark's insight:

A billboard in your home? Learn how Postcard Magnets can increase direct mail ROI.

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Domestic Mailing Services Products Price Change

United States Postal Alert - 2/23/2015
Proposed Rule Comments due March 9, 2015On February 5, 2015, the Postal Service published a Federal Register proposed rule on New Mailing Standards for Domestic...
MailShark's insight:

Your opinion counts! Learn how to voice your concerns in regards to the upcoming #usps pricing changes. http://bit.ly/1A0RHCk

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Snail Mail vs Email [infographic]: old school direct lives on...

Snail Mail vs Email [infographic]: old school direct lives on... | Direct Mail & Business Marketing | Scoop.it

Snail mail – the original form of direct marketing – lives, according to a recent consumer survey, showing that the average Australian receives around seven letters per week, with government departments the most prolific users of the medium for communication purposes.

 

Read rates were high for most sender categories, much higher than standard email open rates, with special interest clubs and government leading the pack with open rates of 79% and 78% respectively. Read rates were less favourable for correspondence from real estate agents and local restaurants, while supermarket communication proved more likely to be read than department store mail.

For all categories respondents of the nationally representative survey preferred to receive correspondence via snail mail than email, although there were high numbers of people with no preference either way. Snail mail is preferred for lengthier or important information while email is preferred for brief information. As could be expected, older generations are more likely to be receptive to mail than email...


Via Lauren Moss
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Can You Be "Too" Targeted With Your Mailing List?

Can You Be "Too" Targeted With Your Mailing List? | Direct Mail & Business Marketing | Scoop.it
Is there such a thing as being overly targeted with your mailing list options? Learn more about targeted direct mail by reading our latest blog post.
MailShark's insight:

Brian Johnson, owner of Mail Shark, provides his insight on targeting potential customers using bulk saturation and targeted mailing lists. For direct mail geeks only!

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Postal Service Files Competitive Price Change

Postal Service Files Competitive Price Change | Direct Mail & Business Marketing | Scoop.it
Postal Service Files Competitive Price Change
No Price Increase Expected for Priority Mail Express and Priority Mail
WASHINGTON ̶ Today, the Postal Service filed with the Postal Regulatory Commission...
MailShark's insight:

More updates on upcoming USPS rate increase changes.

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Tell Them You Care With a Holiday Card. Use These 5 Tips to Do It Right.

Tell Them You Care With a Holiday Card. Use These 5 Tips to Do It Right. | Direct Mail & Business Marketing | Scoop.it
Sending out greetings to your vendors, customers and clients is a simple business strategy that provides you with a 10-fold return.
MailShark's insight:

Awesome article on using printed holiday cards to boost business and retain customers. 

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No Marketing Plan = Lost Revenue | Mail Shark Blog

No Marketing Plan = Lost Revenue | Mail Shark Blog | Direct Mail & Business Marketing | Scoop.it
Mail Shark helps business owners develop - and execute - a consistent, year-long marketing strategy for maximum profitability.
MailShark's insight:

Learn why consistency is important aspect to your overall marketing plan.

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Door Hangers form a unique tool of Marketing

Door Hangers form a unique tool of Marketing | Direct Mail & Business Marketing | Scoop.it

Via Printing Specialist
MailShark's insight:

Door hangers are one of the best low cost advertising methods a local business can use to get their name out there.

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Printing Specialist's curator insight, March 10, 2015 4:30 PM

Door hangers are unique mean of promoting business among the local community. They are quite cheap and the printing options are numerous. Printing the door hangers have many options which need been known before ordering your door hangers

:http://goo.gl/x6w3Ge

  #marketing #business #doorhangers #printing #advertising 

Printing Specialist's curator insight, April 4, 2015 3:14 PM

Door hangers are unique mean of promoting business among the local community. They are quite cheap and the printing options are numerous. Printing the door hangers have many options which need been known before ordering your door hangers

:http://goo.gl/x6w3Ge

  #marketing #business #doorhangers #printing #advertising 

Printing Specialist's curator insight, June 10, 2015 11:00 AM

Door hangers are unique mean of promoting business among the local community. They are quite cheap and the printing options are numerous. Printing the door hangers have many options which need been known before ordering your door hangers

:http://goo.gl/x6w3Ge

  #marketing #business #doorhangers #printing #advertising 

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Learn Why Direct Mail Is A Smart Choice For Any Business

Learn Why Direct Mail Is A Smart Choice For Any Business | Direct Mail & Business Marketing | Scoop.it
While it seems like both technology and business publications are constantly writing about the latest social media trends, direct mail isn’t a topic that’s known for making headlines. How…

Via Thomas Faltin
MailShark's insight:

When everyone is online and pushing social media, direct mail continues to drive sales for businesses across the United States. 

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Announcing our New Peel-A-Box Postcard | Mail Shark

Announcing our New Peel-A-Box Postcard | Mail Shark | Direct Mail & Business Marketing | Scoop.it
A “call to action” is the heart and soul of any marketing campaign. But, what about a call to interaction? Learn more about our new Peel-A-Box postcard.
MailShark's insight:

The next level in interactive direct mail marketing!

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Direct Marketers: Utilize USPS Mail Stacking to Your Advantage

Direct Marketers: Utilize USPS Mail Stacking to Your Advantage | Direct Mail & Business Marketing | Scoop.it
Looking to get the most visibility from your direct mail efforts? Read our secret tip from Josh Davis, VP of Sales at Mail Shark.
MailShark's insight:

Great simple tip for gaining more viewership in the mailbox.

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The Complete Guide To Building Your Email List With Direct Mail

The Complete Guide To Building Your Email List With Direct Mail | Direct Mail & Business Marketing | Scoop.it
If you already operate an online business, you may be asking yourself: “Why would I even consider using snail mail to build and grow my email list? ...
MailShark's insight:

Great article on using direct mail to build out an email list.

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Explainer Video: The Mail Shark Difference - YouTube

Mail Shark is a design, print, and mailing company that specializes in creating direct mail solutions that are industry specific. With all production capabil...
MailShark's insight:

New explainer video! Learn why Mail Shark is the best printing and direct mail company on planet earth.

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How Direct Mail Can Help Re-Establish Personal Relationships with Your Customers

Find out how a direct mail campaign can help rebuild your client relationships as well as promoting your products.

Via provendio
MailShark's insight:

Direct mail is not just about acquiring new customers.

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How to create the perfect piece of direct mail

How to create the perfect piece of direct mail | Direct Mail & Business Marketing | Scoop.it
Despite the prevalence of digital marketing, letter-sized direct mail outperforms email With an existing customer response rate of 3.40 percentto 0.12 percent, a 2012 Direct Marketing Association study found.

Via Don Dea
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Don Dea's curator insight, November 30, 2013 2:45 AM

Oversized mail and postcards also outperformed email at 3.95 and 2.47 percent. Prospect response rates were proportionate, with mail pulling 1.44 percent to email's 0.03 percent. Direct mail's cost per lead was also lower, at $51.40 to email's $55.24, reports the Online Marketing Institute.



Read more: http://www.digitaljournal.com/article/362649#ixzz2m73QTkpn

Mary Clayton's curator insight, August 4, 2015 8:37 AM

 Oversized mail and postcards also outperformed email at 3.95 and 2.47 percent. Prospect response rates were proportionate, with mail pulling 1.44 percent to email's 0.03 percent. Direct mail's cost per lead was also lower, at $51.40 to email's $55.24, reports the Online Marketing Institute.



Read more: http://www.digitaljournal.com/article/362649#ixzz2m73QTkpn

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Direct Mail Marketing, Direct Profit? [Infographic] - Profs | #TheMarketingAutomationAlert

Direct Mail Marketing, Direct Profit? [Infographic] - Profs | #TheMarketingAutomationAlert | Direct Mail & Business Marketing | Scoop.it

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-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. Subscribe here (your privacy is protected).

-If you like this scoop, PLEASE share by using the links below.


Via CYDigital
MailShark's insight:

Awesome infographic with direct mail ROI statistics.

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Erica Huynh's curator insight, August 26, 2014 8:00 PM

does direct marketing get a direct profit for the company? 

Dhanniya Sena's curator insight, September 24, 2014 7:29 PM

I think this is interesting for companies to note because though print advertising and media may be declining in the modern world, direct mail marketing can still lead to direct profit for businesses. This is because the direct mail is delivered to loyalty customers or consumers who have an interest to the company's products and the industry they are in. 

heeyeon yoon's curator insight, October 2, 2014 8:29 PM

Consumers today are more reliant on online browsing and they like to receive letter to email because, it is easy to check and marketer can reduce cost of money for send their information.

 

From the result by Bolt Insurance, direct mail marketing is increase. In 2011, direct mail spending $47.8 billion. Direct mail spending has been increasing in 2013 and will achieve a 3.6% growth through 2014, according to the projections cited by Bolt. On average, 6.5 in 10 people who receive direct mail marketing make purchases or otherwise engage with the business. These are the reason why direct mail marketing successes. Direct mail marketing is preferred way of receiving information. There are some examples of top areas in which people prefer direct mail marketing;

 

-Sensitive health information
-Treatment for a specific condition

-Financial services

-Mail-order shopping

-Insurance

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You've Got Direct Mail

You've Got Direct Mail | Direct Mail & Business Marketing | Scoop.it
A great reason to use direct mail is because of its versatility for businesses. It can share future discounts, coupons, calls-to-action, and more.
MailShark's insight:

Nick Pizzolato at Wicked Local Media Solution is right on the money with his latest article on why direct mail continues to be a major player! In a time when everyone is focused on digital marketing, direct mail still proves it's worth. Great job Nick!

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How to Write a Business Plan

How to Write a Business Plan | Direct Mail & Business Marketing | Scoop.it

Via Daniel Watson
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Tammy Hunt's curator insight, January 25, 2015 11:02 AM

No business should ever begin without a solid plan as it's foundation.

Venkadesh Narayanan's curator insight, February 3, 2015 12:10 AM

www.fhyzics.com

Antje Mills's curator insight, May 19, 2015 6:18 PM

Some business folks I encounter surprisingly do not have a plan, or need to revise an old one. Read on:

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Sales Down. Direct Mail Response Rates Up? Wait a Minute!

Sales Down. Direct Mail Response Rates Up? Wait a Minute! | Direct Mail & Business Marketing | Scoop.it
Mail Shark was hired by one of the fastest growing pizza chains in the country. Our mission? To execute a direct mail menu campaign. Read our blog for the entire story.
MailShark's insight:

If sales are down, your marketing and advertising might NOT be the reason to blame. Learn how to identify what is hurting sales. 

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Photos of Pizza Boxes

Photos of Pizza Boxes | Direct Mail & Business Marketing | Scoop.it
Please enjoy these photos of pizza boxes. You should follow me on Twitter here: @pizzaboxes. For...
MailShark's insight:

Massive website archive of pizza box designs.

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Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes - Entrepreneur (blog)

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes - Entrepreneur (blog) | Direct Mail & Business Marketing | Scoop.it
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
MailShark's insight:

All the tips in this article are spot on!

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