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Why PageRank Matters

Why PageRank Matters | BI Revolution | Scoop.it

PageRank Matters
We love it when goofy stupid people say stupid things. But we hate it when friends who should know better say goofy stupid stuff. The other day at a lunch with SEOs and web marketing friends from around my Durham, NC home a friend who should know better said, "PageRank (PR) doesn't matter anymore". 

I pointed out that PR is one of the few FREE and universal metrics. I went on a bit of a rant about how any metric can be modeled into significance. The new PR is a valuable, universal (everyone is treated equally by Google more or less) and FREE metric capable of helping anyone's we marketing. 

This post discuses why PR is important and what THEIR (competitor) PR can teach you Google uses PR the way an instructor uses a pointer. They hold up and reward examples of what they want. If your competitor's have PR 2 to 4 points higher than you then emulate what they are doing.

Never stop at emulation. Once your site's "emulation" "cost of poker" feet are under it DISRUPT and reset your industry's deck. Emulation + disruption is one of the formulas teams I've managed made more than $30M in B2C commerce sales.

I paid for lunch to show my friend his momentary brain fart was okay (lol). M  

**** Added a correction from my friend Mark Traphagen. PR, at least what you can access with free tools, is DEAD. Mark recommends the paid tool we use (MOZ.com). Shouldn't be a huge surprise that FREE is gone. All great FREE things cost money now. We've used MOZ.com for customer work, but thought we could model with PRChecker too. Not so much as it turns out sadly. Appreciate Mark's note. M 

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Rescooped by Martin (Marty) Smith from Public Relations & Social Marketing Insight
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51 Gets You 77 - 51 Blog Posts (or more) Generate 77% More Leads [Visual.ly Infographic]

51 Gets You 77 - 51 Blog Posts (or more) Generate 77% More Leads [Visual.ly Infographic] | BI Revolution | Scoop.it

This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel. It is interesting to note that 89% of marketers say that they are maintaining or increasing their budgets that focus on these trends. Perhaps this is because inbound marketing costs 61% LESS per lead than traditional, outbound marketing....


Via Jeff Domansky
Martin (Marty) Smith's insight:

Such great "sell the C level" stats here I hardly know where to begin. My favorite stat from this excellent Visual.ly Infographic is companies with 51 blog posts ore more get 77% more inbound leads. Think content marketing isn't important? Let me know how that Luddite thing works out for you. Be sure to send a postcard (lol).

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Jeff Domansky's curator insight, January 16, 2013 9:36 PM

Here's an interesting info graphic that features tips for various social media channels.

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PR Black Eyes: 3 Social Media Crises Show Why RESPONDING Is Key [Infographic]

PR Black Eyes: 3 Social Media Crises Show Why RESPONDING Is Key [Infographic] | BI Revolution | Scoop.it
Social media and its viral platform cousins have changed the dynamics of public relations crisis.
Martin (Marty) Smith's insight:

Revisiting Presence, Crisis & Response
When something BAD happens out there in the north forty somewhere and your ORM (Online Reputation Management) software doesn't bring it to your attention or, and this is worse, you see the crisis and do nothing you are asking for a PR Black Eye. 

The only action that can't be recovered from in Internet marketing is inaction. All other actions create feedback loops that will help you right your ship. Be present, be mindful, use ORM and search the backwoods for brewing negative sentiment and RESPOND. 

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RepMan: There’s no maybe in business

RepMan: There’s no maybe in business | BI Revolution | Scoop.it
The other day I asked one of our executives whether a client profile would be appearing in The Wall Street Journal. "Maybe," she responded. Maybe. The word just sat there and stared defiantly at me. Eventually, it provoked a visceral...

 

response from me, "Eva’" I wrote, "there’s no maybe in business."

 

I loved the phrase, and have asked our lawyers to trademark it ASAP, hoping those lost souls on FB, Twitter and LinkedIn who, lacking an original thought, could include it when they publish someone else’s words of wisdom (note: inspirational quotes need to go! If you don’t have a POV, don’t spam me with one from Locke, Edison or, even worse, Joel Osteen).

 

Back to the matter at hand, though, there are far too many maybes in business....

 

[Enjoyable post from PR agency CEO Steve Cody - JD]


Via Jeff Domansky
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