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Rescooped by Martin (Marty) Smith from Online Marketing
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Wag Your Long Tail SEO To Increase Traffic, Sales, Conversion - KISSmetrics

Wag Your Long Tail SEO To Increase Traffic, Sales, Conversion - KISSmetrics | BI Revolution | Scoop.it

SEO isn’t just about driving traffic to your website. It can actually be used to increase your sales. Just think about it: what’s one of the main reasons you use search engines?


Via Neil Ferree, DianaI
Martin (Marty) Smith's insight:

Brilliant Scoop by Dianal and don't miss Neil Ferree's post (@FerreeMoney): 

Neil Ferree's curator insight, 

Conversational and Semantic Search with Long Tail SEO is where I am targeting my editorial calendar. Read this article on why I'm doing this?

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Neil Ferree's curator insight, September 13, 2013 10:25 AM

Conversational and Semantic Search with Long Tail SEO is where I am targeting my editorial calendar. Read this article on why I'm doing this?

Martin (Marty) Smith's comment, September 14, 2013 2:30 PM
Great post by Neil & great scoop by Dianal.
DianaI's comment, September 14, 2013 8:25 PM
Thanks :)
Rescooped by Martin (Marty) Smith from Content Creation, Curation, Management
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Cool C.O.N.V.E.R.T.S. Mnemonic From @KISSmetrics

Cool C.O.N.V.E.R.T.S. Mnemonic From @KISSmetrics | BI Revolution | Scoop.it
You don’t want people to just visit your page. You want them to take action once they are there.

Via GrupoNeo, massimo facchinetti
Martin (Marty) Smith's insight:

KISSmetrics Mnemonic For Landing Pages

C
= Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

If I had to summarize the pieces of this mnemonic that are clear like VIA, Resolution Savvy Layout and Tidy Visuals in 3 words they would be, "LESS IS MORE" and SIMPLE Beats COMPLICATED.

Take out Occam's Razor and then, when you think you've shaved everything possible off the landing page shave another 25% and you will have created a great TEST page. First test? Shave another 25% and see who wins.

Rinse and Repeat.

 

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The Viral Marketing Cheat Sheet

The Viral Marketing Cheat Sheet | BI Revolution | Scoop.it
Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you.
Martin (Marty) Smith's insight:

Cool checklist for how to have your content go viral. Love "don't be neutral" since that is so hard to train out of corporations.


Poeple have no problem not being neutral. Companies want to please eveyrbody. Yeah, that day is GONE, so take a stand, have a voice tell us what you really think and so who you really are and we may just LOVE you back. 

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Nat Sones's curator insight, March 26, 2013 12:11 PM

Creating #viral's like Douglas Adams' tips on flying: aim at the ground and miss. It's hard to force it. But there are some tips, and some great ones here.