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Scooped by
Martin (Marty) Smith
onto BI Revolution |
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After releasing its top TV programs of the year, Nielsen has now issued its lists of most liked new commercials, best recalled branded integrations in scripted shows, and top
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data.
Martin (Marty) Smith's insight:
This report showing publishers buying more Facebook traffic isn't a huge surprise since FB is pushing us in that direction. What is surprising is the apparent efficacy of the spend.
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Blockchains Are Bigger than Bitcoin Blockchains, those distributed, networked, verified and shared transactions, are going to eclipse Bitcoin and blow up how we do business online. Once you know what I know and we all know everything about everyone, a point we are headed toward anyway, imagine what predictive analytics and the Internet of Things can do for life, liberty and the pursuit of happiness.
Martin (Marty) Smith's insight:
Money is already dead man walking and blockchains promise to kill it the rest of the way - and that's a good thing as we share in this Curagami post.
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Eric Siegel is an expert in predictive analytics and data mining and a former computer science professor at Columbia University, where he won th
Martin (Marty) Smith's insight:
Good video on how big data and predictive analytics should and will live harmoniously together.
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Chatbots Are Coming
Martin (Marty) Smith's insight:
Chatbots and keychains are what's next. 
malek's curator insight,
June 27, 2017 6:53 PM
Get a free crash course on everything chatbots, straight from the experts
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Content & RankBrain What we have here is a failure to communicate. Cool Hand Luke's famous quote applies to SEO and content marketing in the age of a semi-autonomous almost sentient ranking algorithm as this excellent INC post shares.
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Flipboard's Analytics
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These content marketing tools will help you automate and improve the performance of your content marketing strategy.
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Data is a sizzling hot topic these days. Marketers are learning how to use the right information to drive leads and close sales in record time.
Martin (Marty) Smith's insight:
Telling Stories with Data
Data without a story is something only an accountant could love. Data with a story and a few charts, graphis and infographics and anyone can understand, join and help.
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As Google's head of artificial intelligence takes charge of search, deep learning is already changing the way Googling works.
Via Lockall, Andreas Christodoulou
Martin (Marty) Smith's insight:
Read our post on seo life after RankBrain: http://www.curagami.com/google-rankbrain-scorched-earth/ 
José Gil de Sagredo's curator insight,
March 25, 2016 7:33 AM
Read our post on seo life after RankBrain: http://www.curagami.com/google-rankbrain-scorched-earth/
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2 + 2 = Zebra
Why is Rankbrain, Kim's post and the future of SEO important?
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Plans Won't Save You
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The DoD's "Hack the Pentagon" program could signal a new approach for defending the federal government's networks.
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* Multi-platform Content Curation - That phrase describes Scoop.it's mission so they CRUSH WP here too. http://sco.lt/590bYn
malek's curator insight,
February 26, 2016 4:42 PM
When stats confirm anecdotal evidence: Good job @Martin (Marty) Smith , you nailed it, I had the same Scoop-it-first, feeling, and here you come with numbers and case for Scoop.it. It's all about shared interests (what you rightly called, tribe of advocates) and friendly platform. Thank you for mention |
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Rather than narrow our definition of impact, we should use metrics to explore richness and diversity of outcomes. Via Nader Ale Ebrahim, Mark E. Deschaine, PhD
Martin (Marty) Smith's insight:
Agree, the web is complex. We need metrics that help sort the wheat from the chaff. 
Nader Ale Ebrahim's curator insight,
July 12, 2017 1:12 PM
Rather than narrow our definition of impact, we should use metrics to explore richness and diversity of outcomes.
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The Mythical Silver Bullet Dashboard
Martin (Marty) Smith's insight:
We don't believe in silver bullets. The web moves too fast. This new dashboard suffers from some of the same "clouding" problems we are all too familiar with, but there's more of it (lol).
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AI & Creativity
Martin (Marty) Smith's insight:
This post does make one think about how "human" tasks will change once automated by AI and robots.
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Revenge of the Nerds
Martin (Marty) Smith's insight:
Cool kids and algorithms are eating the world...what else is new?
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Clutter of Digital Marketing Added a postscript to our Curagami post entitled The Gravity of Digital marketing. Somehow I stumbled over a very cool chart from the "Opte Project" showing the web's density 2003 versus 2010.
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Branding in a Revolution
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People are focusing on the wrong thing when analyzing Apple's path forward in the face of slowing iPhone sales. Via Philippe J DEWOST
Martin (Marty) Smith's insight:
Apple Pivot, Will We Care 
Philippe J DEWOST's curator insight,
May 15, 2016 3:57 AM
Drowning by Numbers ; Apple might be surprising us again by opening entirely new product / service categories and they have the resources for doing so. 
Juan Ortega's curator insight,
May 20, 2016 4:34 AM
Historia de Apple con número de unidades vendidas de cada producto
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Cool Use of Google Analytics Reports
Martin (Marty) Smith's insight:
Great blow by blow of a creative way to use Google Analytics Reports. Too Good.
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The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators? Via Dr. Karen Dietz, Os Ishmael
Martin (Marty) Smith's insight:
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend? 
Educational Peaks's curator insight,
March 24, 2016 6:28 AM
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend? 
Stephania Savva, Ph.D's curator insight,
March 24, 2016 6:33 AM
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend? 
Mark E. Deschaine, PhD's curator insight,
March 26, 2016 8:20 AM
Marty Note Os Note Here's a fascinating article about the problems with virtual reality storytelling and empathy.
Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?
Turns out, it's not what you think.
The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.
Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.
I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.
There are more details and insights to read in this long-very-long post, and it will make you go, "huh".
What do you think about VR, empathy, and this storytelling trend?
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Best Content Marketers is a great quesiton we answer in a different way focusing on best day-to-day content marketers from Scoopit, Gplus & Medium.
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What’s the difference between a company that uses big data like a grown-up and one that is still in the playpen? Collect it, store it, crunch it, display i
Martin (Marty) Smith's insight:
Great post about how BIG DATA is eating the world. 
michel verstrepen's curator insight,
March 12, 2016 12:06 PM
Great post about how BIG DATA is eating the world. 
Jean-Pierre Blanger's curator insight,
March 13, 2016 10:49 AM
Great post about how BIG DATA is eating the world.
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Video games have been part of the art world for yearsbut a solo museum retrospective of a designer is a first.
Martin (Marty) Smith's insight:
Won't be the last.
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** Scoop.it Exclusive **
Who spent more than 2x McDonalds et al. in advertising in 2012? Carmakers. If you are a tad on the ANGRY side reading that join the club. Our tax dollars haven't gone to making better cars or even helping Detroit GET IT.
When I purchased my Nissan Versa from Michael Jordan Nissan in Durham I sat on Twitter with 5 windows open and it didn't matter. I still got taken. They loaded every possible extra on and I smiled like an idiot and signed. Problem is, like all customers, I figured it out right around the time for the first payment.
No industry that makes customers feel BAD and STUPDID is sustainable in an Internet connected global time. When your spend $8B to promote the romance of heavy metal and then, at the point of truth, your sales process is not authentic, not fair, not transparent then NO AMOUNT OF AD SPEND protects you.
#DetroitChallenge
Here is my Detroit Challenge. I offer any car company $10,000 of FREE Internet consulting. You match with $20K in Internet marketing budget. I guarantee that whatever we create will outperform $1M in TV ads!
In fact I am so sure of the value we can create for TIP MONEY compared to what Detroit is spending, When we create some AWESOME Internet marketing, launch it and watch the KPIs it will out perform.
If our Internet campaign doesn't outperform $1M in TV advertising based on any metrics Detroit wants I WILL PAY DETROIT $10K AND I will Contribute $10K To Cure Cancer! When our campaign DOES out perform the car maker courageous enough to play agrees to pay $10K to help cure cancer.
That is how sure I am we win despite Detroit needing our Internet marketing expertise WAY MORE THAN anyone needs another stupid car ad. Does Detroit have the chops to take this challenge? I can be reached at Martin.Smith(at)Atlanticbt(dot)com.
The real question is why aren't cars sold like Apple sells iPads? Oh, the dealer network. Right Detroit's customer isn't my friends or ME it is the dealers and they love you. Your dealers perpetuate the fraud.
Find another way; please FIND A BETTER WAY to go to market, to sell us a car and take my #DetroitChallenge and we will prove TV is the new print.
Chance of a car company accepting the #DetroitChallenge? Zero. Don't worry I am going to donate more than $10K to cancer research next year. We won't wait for the car companies to get it :).
NOTE: the #DetroitChallenge is my idea and not associated with Atlantic BT where I am Marketing Director.