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Scooped by Martin (Marty) Smith
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5 Ways To Avoid The Online Competition Trap w/ Great @MarkTraphagen Note

5 Ways To Avoid The Online Competition Trap w/ Great @MarkTraphagen Note | BI Revolution | Scoop.it

5 Ways To Avoid The Online Competition Trap
Never ceases to amaze me. Team +Curagami sees the Hatfields and McCoys squared off and fighting tooth and nail over nothing all the time. Here are 5 ways to avoid the Online Competition Trap (be sure to Read Mark Traphagen's excellent note in comments on the attached too):

* Use Google Adwords to discover REAL DEMAND for keywords (use exact an broad match too and if you really want to get depressed use "exact match" to see how few people are actually searching for that new widget you just created).
* Create something like our Curagami Keyword Efficiency Index (cKEI) to calculate where #blueoceans live (keywords or phrases with less competition but healthy search volume and YES these are getting harder and harder to find). Use "long tail" analysis to find these.
* Understand your "poker table stakes" keywords - words you have to have content for but won't win in this lifetime.
* Know what they are spending (use +SpyFu) and then SPEND DRAMATICALLY LESS because you've out thought them. One way to do that is look for a #contentmarketing "fighter pilot" in your space and toss them into your ecosystem (I did this with +Red Bull during my keynote to a group of #smbs at +FedEx conference and they found it eye opening to say the least). 
* Think about using new tools such as Curagami, tools that help create #community so you do LESS but win MORE hearts and minds. Would classify +Paper.li +Scoop.it and +Optimizely in this category of get more spend or do less tools.

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Internet Marketing's Strange Money Making Secret - Atlantic BT

Internet Marketing's Strange Money Making Secret - Atlantic BT | BI Revolution | Scoop.it
Knowing the line between Internet marketing you must create to develop trust and marketing you do for ROI is Internet marketing's money making secret.
Martin (Marty) Smith's insight:

Ever write something and then read it and think, "Yes that is what has been tugging at my brain for months"? This line did that for me:

"The key to making money online is doing some things to create trust and then disrupting those very things enough to create money."

I've been trying to figure out why Internet marketing is such a flypaper-like trap for many. Finally it dawned on me that those who want to do what everyone else is doing, a natural sense of security in much of life, wreck their boats on the rocky shores of Internet marketing's strange secret.

Yes we all have to do some "conventional" things, but money can only be made when those conventional marketing practices are turned on their head. The trick is knowing what conventions must be adhered to and those that need to be stood on their head :). M

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The Seven Success Factors of Social Business Strategy

The Seven Success Factors of Social Business Strategy | BI Revolution | Scoop.it

Martin
Anything Brian Solis writes I want to read. The former Forrester analyst Li is no slouch either, so going to buy this book because, as I read on Twitter yesterday, Tweeting is NOT a social business strategy (lol).  

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